The identity of your ecommerce store brings together several elements such as the logo, site colors, and your marketing materials. This identity strengthens your overall brand and creates a healthy reminder for your customers, evoking feelings of comfort and reliability when they see your brand images and colors.
Although small in size, the Favicon also ties into that branding strategy. In this tutorial, we’ll show you how to create and add a favicon to your Shopify store, rounding out your online appearance and making it easier to recognize your store when customers visit.
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