Best Free WooCommerce Themes for Stores on a Budget (Sep 2021)

Keep costs low by opting for one of the best free WooCommerce themes.

A WooCommerce theme turns a basic WordPress blog into something that allows you to sell to customers, link payment gateways, and manage your products with the help of marketing, accounting, and design tools. The average WooCommerce theme sells for around $50-$100. That's not bad, but some smaller companies and startups have rather tight budgets to even consider something like this. Not to mention, many of the best free WooCommerce themes provide just as many tools as the premium ones.

That's why we've put in the research to locate the top free WooCommerce themes, starting with hundreds of options and cutting that list down so you only have to choose from the best of the best.

Our testing involved comparing the WooCommerce themes without bias. We began by listing the themes that are free, and after that we eliminated the ones that have limited features unless you upgrade to the premium version. In addition, we looked at the overall value of each theme from the perspective of settings, versatility, and templates that come with each theme.

Our evaluation process eventually led to the best free WooCommerce themes, as we cut down the list of hundreds to 15 beautiful themes, some of which cater to specific industries and others that could be used for a wide range of companies and industries.

The analysis process took the following aspects into account:

  • Versatility – How easy it is to customize the theme and whether or not it has multiple demos to choose from.
  • Compatibility – The theme's ability to combine with other plugins and outside programs, in particular WooCommerce and other ecommerce plugins.
  • Ease-of-use – Does each of the free WooCommerce themes make it easy to move around in the backend interface while still providing a beautiful frontend design?
  • Customizable options – We want to ensure each theme has the basics like color and font settings, as well as more advanced tools for social media and header layouts.
  • Ecommerce-specific features – We looked at everything from product galleries to shopping carts, and wishlist buttons to high-resolution product photo areas.
  • Optimization for speed and SEO (search engine optimization) – Each theme must meet our standarsds for compatibility with different browsers and devices. We also want the themes to load quickly.

Overall, our collection of the best free WooCommerce themes comes down to price, design, and customization. The following picks represent the top solutions in the realm of free themes, and some of them even beat out themes you would have to pay for.

The Best Free WooCommerce Themes for Online Stores on a Budget

As you read through the recommendations, consider writing down your requirements for a WooCommerce theme. Does your ecommerce site need a specific color or design? In which industry do you plan on selling? Are there specific features you want, like social media buttons or product-heavy galleries? All of these questions come into play when deciding on a theme, so use the answers to those questions to give yourself a clearer picture of which themes work best for you.

After all, you may see a theme below that's highly praised, but there's no reason to install it if it doesn't have the features you need.

With that said, keep reading to learn all about the best free WooCommerce themes on the market. We start with our top pick, then move onto the runner-up, a niche choice, and one for tiny stores. Following the top four, we outline several other free WooCommerce themes worth considering.

Our Top Pick for Free WooCommerce Themes: Astra

Astra - free WooCommerce themes

As our favorite of the free WooCommerce themes, Astra embodies what everyone wants in a theme for WordPress. It's a multipurpose theme for all types of businesses, but it provides a myriad of demos for you to construct any type of ecommerce website you need. Some of these demos include options for online stores, with industry-focused templates for beauty, electronics, and baby stores.

You can even find generic online store demos that allow you to change the colors and add Google Fonts, while adding a logo to make your branding as close to what's needed. The theme is built with SEO in mind, and it integrates with WooCommerce and some of the top page builders like SiteOrigin, Divi, and Elementor. Not to mention, Astra offers a lightweight design that loads quickly and doesn't take much time to configure.

  • Pricing: Free, with a premium version starting at $59.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 5

Runner-up: Customify

customify - free WooCommerce themes

Customify serves as our runner-up for several reasons. First of all, the theme doesn't have any premium upgrade – it's free for life. In addition, Customify offers a comprehensive header and footer builder to customize those primary areas and make them look great on all screens. You can also utilize several features like the ability to work with page builders, ecommerce website importing, and more.

We consider Customify a minimalist and lightweight theme with the speed and power to make small businesses happy with their online stores. It boasts an incredible amount of features for such a small WooCommerce WordPress theme, and you can turn it into an online store for anything. You even get a few page templates to help you get started with the overall design and to fit that design in with your current branding.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

Our Niche Pick for the Best Free WooCommerce Themes: Shopay

shopay - free WooCommerce themes

Some free WooCommerce themes offer multipurpose capabilities, while others cater to specific niches and industries. You may often see a niche WooCommerce theme and immedietely skip it since it doesn't match your style or brand-image. However, we want to highlight at least a few niche WooCommerce themes to show that these are often the easiest templates to work with if you locate one that's very close to the desired design.

The Shopay theme does the trick for online stores that sell modern goods, like technology, furniture, or through a fashion store. It has a clean, straightforward design with customization tools for colors and fonts. You can tap into the power of WooCommerce and watch as the beautiful responsive design snaps into place on all mobile devices. Not to mention, you receive a built-in customizer, page builder compatibility, and several custom widgets to organize your content.

  • Pricing: Free, with a pro version for $59.99.
  • Design: 4
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

Our Pick for Small Stores: Elementor Hello

elementor hello - free WooCommerce themes

The Elementor Hello theme almost always gets a mention on our theme lists because it's one of the fastest themes you can find. It's simple and sleek, and it integrates seamlessly with the Elementor page builder – arguably the top page builder on the market. With all of these highlights, it's clear that Shopay improves upon the way most people are used to designing their websites.

The theme doesn't have an immediate ecommerce design, but that's why we only recommend it for smaller stores. In short, it provides an integration with WooCommerce to add products to your regular business website or blog. Elementor includes a wide range of pre-built WooCommerce modules to combine a business website with a store that has a few products.

Overall, the Elementor Hello theme isn't a high-powered ecommerce solution, but an intuitive and simple web design theme with excellent tools for adding some products to the site.

  • Pricing: Free
  • Design: 5
  • Features: 4
  • Customization: 4
  • Ease of Use: 5

5. Shop Isle

shop isle

The Shop Isle WooCommerce theme presents a solid design and feature-set, including options for parallax scrolling, video ribbons, and product galleries. The theme has a premium version, but many small stores out there have no problem processing payments and managing a product collection with the free version.

From an online store's standpoint, the Shop Isle theme provides a beautiful header image to talk about sales and new products. You can also show filters on your product galleries and integrate with popular tools like SiteOrigin and shortcode plugins. The WooCommerce integration works well, seeing as how it also provides a full online store experience with a shopping cart and preview windows for all products.

  • Pricing: Free, with a premium version starting at $69.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

6. Storefront

storefront - free WooCommerce themes

The Storefront theme from Automattic is one of the few free WooCommerce themes you can download directly from the folks at WooCommerce. It's a framework theme that works by itself or by combining the theme with a more advanced template. The theme has top-notch integrations with WooCommerce, seeing as how it's built by the same company.

It offers a beautiful product gallery on the homepage layout along with demo content to populate your store and adjust the layouts right from the start. You can adjust the headers and footers, while also uploading images to slide along in the header module. The WooCommerce WordPress theme has support for custom backgrounds, custom colors, and featured images, all of which come in handy for online stores.

  • Pricing: Free, with some upsells from WooCommerce.
  • Design: 4
  • Features: 3
  • Customization: 3
  • Ease of Use: 4

7. OceanWP

ocean wp - free WooCommerce themes

OceanWP is one of the most popular themes in the WordPress Theme Library, and for good reason. First off, OceanWP is a multipurpose WordPress theme, helping you construct a website into any result, like an online store for clothing or sporting equipment. Therefore, you don't have to worry about the default design, since it allows you to change all of that.

The theme comes with several ecommerce templates, ranging from wine-based designs to suit-selling themes. Highlight your products on the homepage, and modify elements like colors, logos, and fonts. It integrates with the most popular page builders and provides a beautiful infrastructure for sending your customers through the checkout process.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

8. Rife Free

rife - free WooCommerce themes

The Rife Free theme is a favorite of ours because of its design and simplicity. It includes seven beautiful designs, most of which cater to online stores. You can import your old content and utilize the auto-updates for a more expedited design process. The theme has a wide range of customization options, including tools to adjust your header, add a product gallery, and implement a shopping cart system.

Quite a few demo themes come along with the Rife Lite theme, meaning you can instantly change the overall design without having to put in any custom code. Some other things to consider include the mega menu support, the post grid, and the hidden sidebar. All of these – in particular the mega menu – come together to present a sleek online store design without having to put in much work on your end.

  • Pricing: Free, with a premium version starting at $39.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

9. Zakra – Free WooCommerce Themes

zakra - free WooCommerce themes

The Zakra theme is a multipurpose solution and one of the best free WooCommerce themes for all types of websites and online stores. The WooCommerce integration is not built-in, but you can insert one of the many shop demos to ensure that your store looks nice and runs well. Zakra is considered a lightweight WordPress theme with top-notch SEO optimization and a professional feel for businesses like dentists, cafes, and yoga studios.

We like it most for its ecommerce functionality, seeing as how those mentioned business types can turn their regular corporate websites into something that allows for selling additional products. The theme encourages the use of page builders like Gutenberg and Elementor. It also has support for custom backgrounds, footer widgets, and custom colors. What's more is that the starter demos come in all shapes and sizes, many of which offer ecommerce-ready designs without the hassle of constructing them yourself.

  • Pricing: Free, with a premium version starting at $52 per year.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 3

10. Open Shop

Although the Open Shop theme doesn't offer as many customization options or starter demos as the competition, it's a popular solution for those who think the initial design may work for their business. The homepage highlights a wide range of product galleries, and it includes several custom widgets for featured products, categories, and About The company information. You can add search bars, contact information, and several menus to support a large store with many products.

What's more is that the Open Shop ecommerce theme has a few demos that do turn the design into something more unique. For instance, there's a cosmetics online store theme, one for a grocery store, and the default demo, which we like for modern products like technology or certain types of clothing. Other advantages include the advanced product search, which helps customers get around your site, along with the tabbed category filter – a must-have for large stores. The theme also offers an About Us widget, blog post slider options, a carousel, and a footer with several layouts.

You definitely don't get the design flexibility with Open Shop as you would with other themes, but the features tend to make up for that, landing it in the right place as one of the top free WooCommerce themes.

  • Pricing: Free, with a premium version for $59.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

orchid store

The Orchid Store theme offers three starter templates, all of which have colorful, modern appearances. The theme is clearly for a store with hundreds or thousands of products, seeing as how it includes homepage widgets and banners that combine together to make for a rather plentiful and informational homepage. Orchid Store has color adjustment settings, header and footer editors, and several widgets to organize your homepage and the many other product pages you have on your store.

The theme options provide full compatibility with the WooCommerce plugin, along with various page builders like Elementor and Gutenberg. The mega menu feature makes it easy to include a wide range of products in your menu, with dropdowns and color options. The special menu at the header and the menu icons come into play when trying to highlight certain products and make your store more colorful. We also enjoy the banner/slider widget, the call to action widgets, and the advertisement modules.

The Orchid Store theme is definitely packed with a range of features you usually wouldn't find in a free theme. Much of the design process gets handled by widgets. We've already mentioned a few of them, but others include footer columns, blog post widgets, service widgets, and WooCommerce product widgets. You can't go wrong with Orchid Store, as long as it fits your brand – since the customization tools are a bit lacking.

  • Pricing: Free, with a pro version for $49.
  • Design: 4
  • Features: 5
  • Customization: 5
  • Ease of Use: 4

12. Envo Storefront

envo storefront

The Envo Storefront theme boasts a clean, mainly white-space design, using banners and product collections to round out the homepage. The basic theme doesn't have many starter demos, but it's also not catered to one particular industry. Therefore, you could technically add your own colors and a logo to make it fit for any type of online store. In addition, the product categories and search bars make it a wonderful store for long product lists.

The theme offers a simple yet powerful header, with spots for your contact information, cart icons, and search bars. You have options to configure sections throughout your homepage, using widgets and modules for hero images, banners, product collections, and more. The clean and fast loading theme combines well with page builders, especially Divi, Brizy, and Elementor. Other highlights include a mobile responsive, elegant design, WPML support, and SEO-friendly tools to ensure your website gets noticed by customers.

  • Pricing: Free, with several premium upgrades.
  • Design: 4
  • Features: 4
  • Customization: 3
  • Ease of Use: 4

13. Shopping Cart – Free WooCommerce Themes

shopping cart - free WooCommerce themes

Shopping Cart, from the folks at Theme Freesia, has a wonderful design for those interested in making an Amazon-style store with many widgets on the homepage and support for large product collections. It has an impressive set of features to design the store of your dreams, including options for product filters, galleries, shopping cart icons, and more. It even integrates with some of the most popular WordPress plugins, including Contact Form 7, BreadCrumb NavXT, and several page builders. The translation-ready nature of the ecommerce theme also improves your chances of reaching out to new customers in different countries.

Offering a stunning homepage and social media integrations for superior sharing options, the Shopping Cart theme from ThemeFreesia gives all stores owners the chance to design a website that's meant for medium to large-sized companies. Some features we particularly enjoy include the footer column options, the sidebars, the widgets, and the many premium features that come along with the theme should you choose to upgrade.

In general, the Shopping Cart theme isn't right for every business, but the impressive set of features makes for a compelling argument if the design matches your brand. We definitely consider it as one of the best free WooCommerce themes.

  • Pricing: Free, with a premium option for $59.
  • Design: 4
  • Features: 5
  • Customization: 3
  • Ease of Use: 4

14. Responsive

responsive - free WooCommerce themes

The Responsive theme, by CyberChimps, boasts a high number of downloads and solid reviews in the WordPress Theme Library. It all makes sense considering you can make a website from scratch and turn it into an online store with the click of a button. The Responsive theme offers a clean and modern look, with plenty of white space and a large header area to show things like sales and new products.

We truly love the Responsive theme due to its unparalleled features and extensive collection of starter demos. You can make anything from a travel blog to a store for your church; all it takes is some browsing through the starter theme library. Not to mention, it already has a drag and drop builder for designing your pages and ensuring all elements look respectable before publishing for your customers. The layout is fully customizable, with options for typography edits, layout adjustments, and unlimited color manipulation.

What's more is that the Responsive theme has high-speed scores and compatibility with several plugins besides WooCommerce. Therefore, you know that your SEO will improve and your customers won't have any problem accessing your content – and you, as the site owner, don't have to stress about whether or not the theme interacts well with your favorite plugins.

  • Pricing: Free, with a premium version for $47 and up.
  • Design: 5
  • Features: 4
  • Customization: 5
  • Ease of Use: 4

15. Woostify

woostify

Woostify banks on the idea that multipurpose themes are too complicated and niche themes only make sense for a small portion of online stores. Therefore, the Woostify theme offers a barebones design that's still appealing and easy to use, while also offering several starter templates, turning it into somewhat of a multipurpose solution. However, it's not nearly as clunky or overbearing as a multipurpose theme, making it ideal for those who crave speed and simplicity.

The WordPress ecommerce theme links with page builder favorites like Beaver Builder and SiteOrigin. Not to mention, you can edit page and product styles with the click of a button. The multi-step checkout modules make Woostify worth looking into by itself, especially considering you can edit that checkout section to make it more friendly for your customers. Along with hover styles, a live customizer, and a product wishlist, the Woostify theme provides a simple, yet multipurpose hybrid for those in the middle of the niche and multipurpose discussion.

  • Pricing: Free, with an option to upgrade to the premium version for at least $49 per year.
  • Design: 4
  • Features: 4
  • Customization: 4
  • Ease of Use: 4

Which of the Free WooCommerce WordPress Themes is Right for Your Store?

Going through a list like this assists you in narrowing down the online search and landing on a theme that makes sense for your online shop. Not all WooCommerce themes are made equal, so it's essential to test out all themes listed in this article to understand the pros and cons.

The good news is that you can typically eliminated a theme if it doesn't have the right appearance for your store. After that, take a hard look at the ecommerce features that would make your life easier when running an ecommerce store.

If you still have any questions about choosing one of the free WooCommerce themes, start off with the top contenders:

  • Our Top Pick: Astra
  • Runner-up: Customify
  • Our Niche Pick: Shopay
  • For Very Small Stores: Elementor Hello

Then move onto the rest of the list. What's great about free themes is that you can install them onto a test WordPress site to see how they actually work. They're not like premium themes where the online demo is the online resource you have to make a decision.

If you have any more thoughts or questions about the best free WooCommerce themes, let us know in the comments below! We love hearing about your favorite themes, especially when it comes to WooCommerce.

Joe Warnimont

Joe Warnimont is a Chicago-based writer who focuses on eCommerce tools, WordPress, and social media. When not fishing or practicing yoga, he's collecting stamps at national parks (even though that's mainly for children). Check out Joe's portfolio to contact him and view past work.