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There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur.

Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.

You can also hunt for ideas on stuff to sell and select products you like or are more suited to your ecommerce intentions and resources. But for the sales and revenue to keep coming in, you need efficient delivery of the merchandise to your customers. That’s where you build trust and goodwill.

And I’ll be frank: it’s not easy to choose carriers.

Continue reading “UPS vs. USPS: Which Is Better for Your Ecommerce Store?”

What are some of your main goals as an ecommerce professional?

Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?

All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.

Continue reading “Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison”

Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized.

The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish.

In this Woo Reviews (by Wiremo) review, we're going to cover a plugin that hopefully mitigates all of your problems with reviews. It's a plugin that improves WooCommerce reviews, so those of you who utilize WordPress and WooCommerce for your online store will have a wonderful solution for customer reviews.

But wait:

Although the primary plugin covered today works with WooCommerce, Wiremo also supports integrations with the following systems:

Continue reading “Woo Reviews by Wiremo Review: Sleek Customer Reviews with Requests and Conversations”

Popups and promotional banners are only useful if they're targeted to the customer seeing them.

Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.

It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.

Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.

Continue reading “Picreel Review: Simple Exit Intent Offers That Don't Burn You Out”

You want more sales, right?

Don't we all?

Countless articles have been written about the topic, and even more, tactics are implemented on a daily basis in order to improve sales for online stores. From Instagram to Amazon and email marketing to the holiday push, boosting your sales comes in many different forms. But have you ever tried more alternative routes like Quora or Reddit?

These might sound intimidating at first, but many online stores are putting their expertise to work, writing Quora and Reddit answers that help out communities and drive customers to their websites.

You might initially think that spamming people on these forums is frowned upon, and you're correct. The trick is to provide value with your responses instead of posting spammy links that are bound to get ridiculed or pulled down from Reddit and Quora.

So, if you're interested in learning some interesting new ways to improve profits, here are some tried and tested tips for boosting sales with Quora and Reddit.

Continue reading “How to Boost Sales and Brand Value Sky-High With Quora and Reddit”

I’ll be frank. A/B testing on eCommerce websites is overrated.

Unlike most ‘CROs’ preach, changing colors and tweaking fonts are only going to give you very marginal improvements in conversions and click-through rates. It takes quite a bit of trial and error to understand what creates a positive experience for users on eCommerce websites.

It takes even more effort to identify the standard elements on eCommerce sites and determining how they can be A/B tested to try and improve conversions.

You’re in for a treat today.

I’ve done all the work for you. I’ll show you 5 eCommerce A/B testing ideas that have the most potential to increase your conversion rates, and thereby your revenue.

By the end of this post, you’ll have a solid idea of what to A/B test on eCommerce sites, how to do it, and maybe even have enough ideas to offer this as a service to your ecommerce clients!

Continue reading “Ecommerce A/B Testing – 5 Step Guide”