One of the things that people don't tell you when building an online store is that it's actually somewhat tricky to set up a site that's made to support multiple languages and currencies.
Therefore, you get stuck in a situation where it's difficult to sell to people all over the world.
The customers are forced to use currencies or languages that they aren't used to.
Now, that's a major problem, isn't it?
Continue reading “Smoolis Review: An Ecommerce Platform Built Around Multilingualism”
How to start an online boutique store is one of those questions that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique using Shopify, along with the Oberlo app- the ins and outs of the business, ways to find good dropshipping suppliers, while also exploring the supplier vetting process.
Continue reading “How to Start an Online Boutique: The Progressive Guide”
Have you encountered a chance to move into the world of omnichannel selling?
Chances are you have.
Even if it doesn't seem like it.
A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.
Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.
When you own an online or retail store, the question isn't if you're going to implement omnichannel strategies.
The question is when.
Continue reading “6 Awesome Omni Channel Strategies That You Can Use For Your Store”
When it comes to finding niche products to sell online, randomness kills all.
Far too often we get stuck in the mindset that all you have to do is spend time brainstorming to randomly land on a few good ideas.
But here's what:
This approach may occasionally land you on a respectable product that sells well through an online store, but more often than not you end up with a product that's either too far ahead of its time (so it doesn't have a market yet) or a product that's in an overly-saturated market.
Neither of these situations work out for you since the potential for making money relies on consumers getting used to a product or you spending countless hours and dollars trying to break into an impenetrable market.
That's why you should focus on a more methodical approach to finding niche ideas for online business.
Continue reading “How to Find Niche Products To Sell Online in 2024”
Here's a job title you never thought you would have you considered starting your ecommerce store: photographer.
Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of.
But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.
Unfortunately, small and midsized ecommerce businesses don't have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.
Continue reading “A Guide on How to Take Product Photos the Right Way”
Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.
And then came along Instagram.
While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.
And then I came across some stats:
Instagram has the most sought after user base for brands of all sizes- millennials who fall in the 18-24 age group and earn between 50,000 and 75,000 USD Almost half of the users on Instagram also use it for product discovery And then the stat that floored me- Instagram has 30 times the engagement rate of Facebook, a much larger organic post reach, all with an advertising platform that is as robust as that of Facebook (if you've forgotten, Facebook owns Instagram)I was shocked.
But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com
So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.
Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.
Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.
The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)
Continue reading “An In-Depth InstaRise Review + Exclusive Discount”
On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers.
Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out. That has all changed to a large extent with Arcadier.
This online marketplace builder has not only created plans for all sizes of companies, but one of them is absolutely free.
Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews.
Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.
What are the customers supposed to do?
Well, this poses a problem, and an opportunity, for us ecommerce professionals. The consumers don't want to trust you, therefore you're stuck trying to figure out how to become trustworthy. On the other hand, if you provide full credibility in some way, then you're already way ahead of many of your competitors.
One of the ways to show that credibility is to become a Google Trusted Store.
Continue reading “How to Become a Google Trusted Store- 5 Step Guide”
