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If there was ever a task that most ecommerce professionals don't think about before launching a store, it's copywriting.

Small, medium-sized, and large business owners realize that they have to wear multiple hats, from accountant to marketing pro, but copywriter? Sounds a bit tedious, especially if you have dozens of pages on your website paired with hundreds of products.

In this guide, we'll walk you through how to find a copywriter that fits your company culture, even if it's only a freelancer who's going to be working with you on an “as needed” basis.

Continue reading “How to Hire a Copywriter For Your Ecommerce Business”

As Facebook seems to make changes to its algorithms on a daily basis, it can be tough to keep up with what you can do on your Facebook page and what you can't.

In my opinion, the best plan is to stick to relevant, fun content that's not going to constantly spam people with stuff they don't want. The easiest way to measure this is by seeing how many likes, comments, and shares you get for each post.

The reason we like Facebook for ecommerce advertising so much is because it's a completely free way to test out those ads beforehand. You can send out a feeler for an ad, then see if any of your regular followers find it interesting.

For your well-performing posts, it's a seamless process jumping from a regular Facebook post to a promotion. It certainly helps that Facebook has made it extremely easy for you to give them money.

But that poses the question: what are some of the best Facebook advertising strategies for your ecommerce store?

Continue reading “5 Killer Facebook Advertising Strategies For Your Ecommerce Store”

Similar to the jewelry or bottled water businesses, furniture stores have little secrets kept hidden from you in their drawers.

Have you ever wondered what those could be?

Well, there's a good chance they're buying furniture for a few hundred dollars and selling it for several thousand.

It might anger you a bit as a consumer when you see markups like this, but it brings up a wonderful business opportunity.

Historically, furniture stores have had extremely low overhead, and the profit margins pretty much explain why you see so many fine furniture and bedding retail stores.

Yet, when you learn how to sell furniture online, the margins can increase even more.

Continue reading “How to Sell Furniture Online: The Epic Guide”

More often than not, a new ecommerce entrepreneur is thinking about a cool invention for solving problems somewhere around the house. Or maybe they're considering ways to source products for their online stores from China and amaze customers with service, speed, and quality.

Yet, it's not too often you hear about selling food online.

And since this is the case, there's a limited amount of information on learning how to sell food online.

Grocery stores are beginning to figure out ways to deliver batches of food to doorsteps.

Continue reading “How to Sell Food Online: A Comprehensive Guide”

Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.

In general, merchants purchase these product listing ads through Google AdWords. It's the most popular ad network in the world, but there are some smaller ones you can also look into.

You don't have to pay anything to signup for AdWords, so the only costs that come in are when users make those clicks. As for the location of the ads, they're placed on the side of Google search results and on the top.

Here's an example:

Continue reading “Product Listing Ads: The A-Z Guide for Boosting Sales Using Ads”

Identifying your target market is a critical step for any business aiming to maximize its marketing efficiency and increase sales.

By understanding who your ideal customers are, you can tailor your marketing strategies to engage them directly, ensuring that your advertisements and products reach the audience most likely to respond positively.

From startups to established enterprises, the ability to pinpoint your target market is not just beneficial—it's essential for staying competitive in today’s fast-paced market environment.

In this article, we'll explore why knowing your target market is crucial and provide a detailed guide on how to identify yours through three practical steps.

Continue reading “How to Find the Ideal Target Market Demographic For Your Store”