Urgh. Slow-to-load websites, is there anything worse? We've all been there. You've clicked through from Google, a Facebook ad, an email, etc., and the website takes forever to load. There's nothing more frustrating, and within seconds you click off the site, right?
The moral of the story: Loading times are crucial to visitor retention and the overall user experience. The faster the site, the more benefits it reaps…and every second makes a difference. Pages that load within two seconds have an average bounce rate of 9%, whereas those that take five seconds to load suffer a whopping 38%.
Larger brands are no exception. In fact, the BBC loses 10% of users for every extra second their site takes to load!
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