Brevo is an all-in-one marketing platform. Mailgun is a developer email API. They show up in the same Google searches, but they serve completely different audiences. If you are comparing brevo vs mailgun for your online store, the answer hinges on one question: do you have a developer on your team?
Both platforms handle transactional email (order confirmations, shipping updates, password resets). Beyond that, they diverge sharply. Brevo includes marketing campaigns, automation, CRM, and native ecommerce plugins. Mailgun includes none of those things. The pricing crossover adds nuance: Mailgun costs less at 50K emails per month, Brevo costs less at 100K and above.
I tested both platforms against the needs of real ecommerce merchants: Shopify integration, WooCommerce setup, abandoned cart recovery, newsletter campaigns, and deliverability. I pulled independent test data, pricing at actual volumes, and user reviews from Trustpilot, G2, and Reddit. Brevo was formerly Sendinblue, so the sendinblue vs mailgun comparison applies here too.
Quick Verdict: Brevo wins for most ecommerce store owners. Mailgun only makes sense if you have a developer and need API-level transactional control exclusively.
Continue reading “Brevo vs Mailgun: Which Email Platform Fits Your Store?”