HubSpot Alternatives: Which are The Best Solutions (Sep 2020)

HubSpot is a remarkable inbound marketing and sales software built for companies that want to use proven techniques for bringing in new clients and customers. With online business, pulling in additional leads is the name of the game, so it’s fairly common to search for HubSpot alternatives.

That said, the market is filled with HubSpot alternatives, allowing for businesses to shop around before they pull the trigger. Who knows? You may find an option that is cheaper or more in tune to what your company is striving for.

That’s why I put together a list of what I believe to be the best seven alternatives to HubSpot, with all of them providing similar tools and services for your inbound marketing and sales efforts. Keep reading to figure out which ones may work for you.

If you are looking for HubSpot reviews, check our post here.

HubSpot Alternatives: SharpSpring

SharpSpring is a marketing automation platform with full set of features for lead generation, lead nurturing, contact management, sales management and analytics. For ecommerce companies, SharpSpring also offers shopping cart integration (Shopify, Magento and other major shopping platforms), shopping cart abandonment, and features like dynamic emails and landing pages that allow businesses to tailor content based on specific interests or buying behavior.

The platform is flexible, offering native integrations with Google Adwords, Salesforce, and other popular applications, plus its open API and Zapier integration allows customers to connect with other solutions they have in place.

Pricing: Starting at $400 per month, and going up to $800 per month.

*Agency-pricing model available, but only disclosed during the product demo.

Who is this best for:

SharpSpring is a good fit for companies or agencies with clients that: 1) have ecommerce and other marketing platforms in place and want to layer on marketing automation without disrupting current systems, 2) are looking for a full-featured marketing automation platform to jumpstart lead generation and nurturing programs and integrate with other systems as they grow. SharpSpring's month-to-month contract/billing and open architecture, further lowers the total cost of ownership compared to marketing automation competitors.

HubSpot Alternatives: Infusionsoft

Infusionsoft focuses primarily on marketing automation and contact management, but it also comes packaged with powerful tools for things like sales automation and ecommerce.

The CRM for small business helps turn prospects into clients, and the reports area is clean and easy to understand without having to go get a math degree.

Pricing: Starting at $199 per month, and going up to $599 per month.

Who is this best for:

Infusionsoft works well for companies that have a little extra money to spend, but they want to allocate those funds towards marketing automation. The system also works nicely for ecommerce stores, depending on the plan you choose.

Agile CRM

Agile CRM is a customer relationship management platform (CRM) at its core and comes packaged with marketing automation, web analytics and a complete social suite – making it an all-in-one sales and marketing software for small and growing businesses.

It is one of the most cost-effective solutions for small and medium businesses. It helps in giving your customers the power of All-In-One CRM without burning a hole in their pockets – Yes, it is cost-effective, and comes free for 10 users..”


Autopilot is all about automating the entire customer journey, in that it works to make your customers feel happy and bring in more leads. It allows you to organize your contacts in one place, and even connect your Salesforce CRM and any other apps like Slack and Segment.

Pricing: Starting at $4 per month, and going up to $2,400 per month, depending on your contact count.  

Who is this best for:

I like Autopilot for the small business that needs to save on costs, considering you can upload up to 500 contacts and still only pay $4 per month. Don’t turn away from this if you have up to, or more than, 1,000,000 contacts, because Autopilot has plans for that.



The Spectate system powers companies to spend more time on lead tracking and analytics, allowing you to use numbers to make decisions, instead of just guessing.

The centralized campaigns are ideal for true campaign measurement, and the email marketing part comes with a wonderful prospect nurturing tool for touching base with potential clients.

Pricing: Starting at $300 per month, and going up to $1,300 per month

Who is this best for:

Spectate seems like it works best for companies with significant lead counts, however I wouldn’t say it’s exactly for huge corporations. Mid-size companies should check it out, since you can start with 5,000 leads and go up to 25,000.

Shopping Cart Elite

Shopping Cart Elite is popping up quite a bit as an all around solution for online business, and it comes in as a solid HubSpot alternative since you receive a CRM, automation tools and lead management options.

Keep in mind that Shopping Cart Elite also provides website tools, ecommerce systems, a support desk and hosting, so it is a rather large commitment to one single solution.

Pricing: Starting at $29 per month, and going up to $1,599 per month

Who is this best for:

If you’d rather not mess around with multiple software options to bring together areas like marketing automation, SEO, CRM, security and more, Shopping Cart Elite is your ideal choice. They provide plans for any size business.


Pardot is a Salesforce company, so you know it has some solid people running the company. It’s all about B2B marketing automation, and it has features for advanced email analytics, lead nurturing, ROI reporting and more.

I particularly enjoy the custom user roles for larger companies who need that sort of customization, along with the email and landing page A/B testing to make informed decisions.

Pricing: Starting at $1,000 per month, and going up to $3,000 per month

Who is this best for:

The pricing is a little steep, so you need deep wallets, but the tools that come with are pretty flawless. If you don’t feel like messing around with a new or questionable company, Pardot has all the credibility you need.


The JumpLead system is a great HubSpot alternative, since the pricing is affordable, and you receive powerful support for lead management, contact management, SEO and customer chatting.

The landing pages are a bonus, and the lead tracking provides deep insight for all contacts that come through your business.

Pricing: Free to $199 per month

Who is this best for:

JumpLead is for the companies that want to test the waters first. It’s one of the few HubSpot alternatives that has a free plan for you to play around with the tools and upload some of your contacts. After that, the contact support goes all the way up to 100,000, so even larger businesses can use the affordable system.



Spokal is a favorite of mine, considering it integrates well for WordPress sites. You receive inbound marketing tools with a drag and drop editor. Not to mention, it comes with social media monitoring and sales lead notifications.

A/B testing for emails is always a nice touch for making wise decisions on your designs, and the email lead nurturing ensures that you don’t lose out on any potential clients. I also enjoy that you can integrate with a CRM with the help of Zapier.

Pricing: Starting at $49 per month, and going up to $169 per month

Who is this best for:

If you run a small to midsize business, and your website is built on the WordPress CMS, this is the number one option for you. It integrates seamlessly, but keep in mind that the highest plan maxes out at five team members, so it’s truly not for larger organizations.

If you have any questions about the best HubSpot alternatives, please leave a comment in the section below.

Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.