Product returns are often a nightmare for ecommerce merchants. They represent a potentially dissatisfied customer, additional costs, and a loss of revenue that you had already presumed in your pocket. On top of this, they're often a hassle as presenting a smooth returns and refund procedure is usually far from easy.
However, it’s impossible to opt out of returns. At least 30% of all products ordered online are returned due to damage, mismatched expectations, or a completely wrong product sent out in the first place.
However, returns don’t have to mean the end of a relationship with that customer. In fact, 92% of consumers would buy again if the return process was easy.
