Writing product descriptions isn’t just about listing features anymore. It’s about understanding your customer, writing like a human, and using tools smartly without sounding robotic.
I’ve spent years working with ecommerce stores, and the truth is — most product descriptions either bore people to death or completely miss the point.
In 2025, we've got AI tools like Shopify Magic doing a lot of the heavy lifting. But those tools still need you to guide them, refine the copy, and make sure what you’re putting out matches your brand voice and helps you convert.
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