Recent stats show that 93% of customers say online reviews influenced their purchasing decisions.
The bottom line: It’s a given that customers will read online reviews before deciding on a product
Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers.
Needless to say, glowing reviews help ecommerce businesses attract customers. But how do you encourage online shoppers to leave positive product reviews?
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