Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping.
Once you have your Shopify store up and running, there are even more ways to make it stand out and help you get even more value from the platform.
The Shopify App Store features a massive collection of free and premium plugins to help you grow your business. Sifting through all these plugins can feel a bit overwhelming, but don’t worry we are here to help.
Editor's note: This post was originally published on February 26, 2018 and has been completely revamped and updated for accuracy and comprehensiveness.
We rounded up some of the must-have best Shopify plugins for 2021, sure to drive sales and growth.
1. HubSpot CRM
HubSpot CRM is everything you need to organize, track, and nurture your leads and customers. And the best part is that it's 100% free, forever.
The HubSpot Shopify app syncs your online store data into HubSpot and uses it to personalize and automate your marketing campaigns. HubSpot allows you to step up your sales and marketing strategy by sending emails to visitors who’ve abandoned their cart items on your site so you can nurture them toward a purchase.
HubSpot CRM tracks all of your interactions with your customers and all the data associated automatically gets stored in a tidy timeline. This will help you better tailor your approach when reaching out to prospects.
The phrase “the money is in the list” appears a lot in the marketing world. Why? Because once you've found your leads, you need to nurture them with a useful email marketing tool. The more people you add to your email list, the more chances of conversion you have.
The Sendinblue plugin for Shopify is 100% free to use and requires no coding skills to implement. With it, you can analyze a wide range of email statistics within your Shopify environment, segment your email contacts based on their previous purchases, and more. It's one of the easiest ways to bring your marketing and lead nurturing strategies together in the same connected environment.
According to Sendinblue, it only takes 10 minutes to set up your Shopify/Sendinblue integration so that you can be back to work in no time, too.
Don't forget to check out our Sendinbue review.
Spocket is a Shopify plugin that seeks to make business easy for US and EU dropshippers. Through the Spocket marketplace, you can conveniently search for ideal products based on your specific parameters. It’s also possible to proceed with suppliers whose physical locations are closest to your store’s customers. With time, therefore, you’ll increasingly reduce your overall product shipping times to keep your buyers happy.
Spocket is also quite handy when it comes to Shopify dropshipping automation. Its one-click import feature allows you to add unlimited products along with their descriptions and images. You can also rely on its order fulfillment functionalities to automatically send your customers’ details to the corresponding suppliers. And to supplement all that, Spocket is built with a real-time inventory update feature.
Don't forget to check out our Spocket review.
Live chat is one of the most popular channels to connect with the visitors of your Shopify store, and Userlike is one of the leading solutions.
Instead of having to search for your email or phone number, your visitors can start a chat with you directly with just one click. And unlike phone and email, the real-time and on-site nature of live chat allows you to guide your visitors throughout their entire website experience. From landing page to check-out.
This allows you to clear up questions at an early stage, generate leads and raise your conversion rates.
Userlike comes with lots of powerful features, like full customizability of the chat window, canned messages and intelligent routing. Userlike also offers chatbots and integrations with messaging apps like WhatsApp. Adding the free Userlike integration for Shopify to your site is simple. You’ll be up and running in minutes.
Don't forget to check out our Userlike review.
How often do you add one or two more items to your cart to get that ever coveted free shipping? We have all done it. Fortunately, Shopify has a plugin designed precisely for this. The Free Shipping Bar app is a way for store owners to add a fully customizable bar to the top of their site displaying a free shipping offer.
According to recent data, 88% of consumers would be more likely to shop at a site online if they were promised free shipping. This plugin will cost you absolutely nothing and will help boost sales and increase average cart value, so what are you waiting for?
6. Plug in SEO
You can’t run a successful online store if you aren’t getting enough traffic to your site. When done correctly, SEO is one of the best ways to boost traffic and ultimately sales. Over 90,000 Shopify store owners use Plugin SEO to ensure they are getting the most bang for their buck when it comes to SEO.
This Shopify plugin acts as your very own SEO assistant, continually checking your shop and alerting you if there are any issues found. All of the essential areas of search engine optimization are reviewed including page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more.
There’s only one way to grow your Shopify store effectively, and that's by marketing to your ideal target demographic in such a way that over time you establish a genuine relationship with your customers.
With Klaviyo you're able to keep up to date with all the latest cues and trends exhibited by the:
- Visitors of your site,
- Your loyal subscribers,
- Your established customers,
You can then take all this info and use it to fuel your marketing strategies. After all, knowledge is power, so you're far more likely to launch a successful campaign!
Don't believe us? The data speak for itself- e-commerce store owners who switch to Klaviyo generally see an average increase by 67x in ROI!
Don't forget to check out our Klaviyo review.
You might have an incredible product and an even better Shopify store, but none of that matters if no one ever sees it. Millions of shop owners have been there, and this is where Kit comes in. Kit helps manage Facebook and Instagram ads through a simple-to-use messenger interface.
When you are ready to start a new marketing campaign all you have to do is simply message Kit. After a quick online chat, everything will be ready to go. Some of the things Kit can help with are creating retargeting campaigns to drive more web traffic, promoting discount codes, and sending back in stock notifications.
What is one of the best ways to skyrocket your average order value? Upsell, upsell, upsell. Upselling is where you create opportunities for customers to purchase related products with the intent of making a larger sale. There is up-selling everywhere because it’s tried and true.
This Shopify plugin shows products related to products already in the customer’s cart and encourages users to spend more money. Bundle Upsell also allows the user to create custom bundles for any of your products in just a few clicks.
10. Wishlist Plus
If you don’t already have a wish list option on your site, then you’re seriously missing out. According to Metrilo, adding a wish list to an e-commerce site boosts sales by 19.3%. This statistic alone should have you racing to get Wishlist Plus right away, but if that's not enough, we have some more information about this app.
Not only is it extremely easy to install and customize, but the user doesn’t even have to be logged in to utilize the feature. The smart dashboard provides the shop owner with metrics and reports of the wishlist activities. Owners can use this information to better their site and increase sales.
Outfy is a one-stop shop for managing your Social Reach. It's incredible for driving more traffic and increasing sales. With this plugin, you can do all of the following (which needless to say saves you a ton of time and money in the long run):
- Automate the publication of your social media posts.
- Access to an array of professionally designed images to help promote your store on social media.
- Connect several of your stores to Outfy so that you can handle all your social media presences from one app.
- Create beautiful product collages to share on social media
- Use caption templates to accompany the pictures you post.
- Build hashtags that are automatically included in your posts
How awesome is that?!
Over the past few years, Instagram has become a major heavy hitter in the fashion industry with 96% of U.S. fashion brands active on Instagram. Instagram can be an amazing tool to help grow your Shopify shop, and Snapppt can help you maximize this opportunity.
Instagram only allows the user to add a single link in their bio and Instagram shop by Snapppt enables shops to get the most out of that link. When a user clicks on the link, they’ll be taken to an interactive shoppable feed where they can view and purchase all of the products featured in the Instagram images.
One of the best thing about the Buy Button Channel app is that the Buy Button editor is pretty simple. With great ease, you can match the same style and colors of your site's color palette and layout. This works wonders for keeping your branding consistent! Then once you're done, just copy and paste the HTML code to the platform you want to display your beautiful button.
You also have the option of crafting ‘quick checkout links.' These do exactly what they say on the tin and send buyers straight to your checkout page. These are amazing to include as part of your social media ads!
Happy customers are often willing to refer a product, but very few of them actually do it. People simply just forget about the satisfying experience once the moment is gone and there is never any form of reminder. This is where a referral program comes in, and ReferralCandy does it best.
This Shopify plugin completely automates your referral program for you, so you don’t have to do a thing. Customers receive whatever reward you have decided on automatically.
Like we mentioned, even the happiest customers forget to refer a product, but ReferralCandy fixes that by automatically sending an email to remind them to share their referral link. This is important to you because it’s ultimately generating you more sales.
15. Social Photos
Ensuring credibility to first-time buyers is important for any store, and Social Photos helps do just that through Instagram. When customers tag photos of themselves using your products on Instagram, Social Photos automatically collates these into a gallery. Every photo can be linked directly to a product page, driving more sales.
The plugin showcases social proof and encourages customers to get famous on the site. Social Photos has truly thought of everything when it comes to showcasing customer photos from skipping low-quality pictures to how the photos are displayed. This app is perfect for anyone looking to add a little community to their online shop.
The easier you make it for new customers to create an account, the more customers you will have. One Click Social Login lets customers create accounts on a Shopify store by logging in with their existing social media credentials.
Accounts supported include Facebook, Twitter, LinkedIn, Pinterest, Amazon, Google +, Instagram, Meetup.com, Outlook, and Yahoo. The plugin also features an admin panel allowing you to keep track of the registered users with just one click.
17. Return Magic
The Return Magic integrates with your Shopify or Shopify Plus store to create a seamless return experience for your customers. Using Return Magic, you will be able to easily refund your clients on their original payment method (including Amazon Payments, Shopify Payments, etc.), process exchanges or issue new gift card refunds. But don't worry: Return Magic doesn't automatically refund your customers, you always need to approve any transaction!
18. Back In Stock
When you start running out of inventory, you start losing sales. Back In Stock helps Shopify store owners take back control and stop missing out when the inventory gets low. Back in Stock makes it easy for customers to sign up for a back-in-stock email alert.
As soon as a product is restocked the waiting customers are emailed automatically to bring them back to your store and complete the purchase. Not only are you retaining more customers, but you are also able to see which products are in high demand.
You are able to immediately see what customers want to buy right in your Back In Stock dashboard. This information can be just as important as actual sales.
As the name suggests, Conversio enables you to send intelligent emails to boost brand awareness and increase your bottom line. We love that users can access high-converting templates which they can edit to use as they wish. This makes it the perfect plugin for entrepreneurs with next to no experience email marketing campaigns!
So there you have it!
These are the absolute best Shopify plugins for 2019. It’s time to take your online store to the next level with some of these plugins. Many of them only take seconds to install and can have a major impact on your bottom line by boosting conversions and signups.
All these Shopify plugins have different features and functions, but they’re all designed to increase sales. We understand that picking the best apps for your site may seem impossible without experience and testing, but hopefully, our list can make it seem even a little bit more doable.
Feature image: Meg