The 15 Best Shopify Plugins for 2018

best shopify plugins for 2018

Best Shopify Plugins for 2018 – An Overview

Shopify is a super simple way to launch an online store, which explains why over 500,000 merchants use their tools to run their sites. They handle everything from marketing and payments, to secure checkout and shipping.

Once you have your Shopify store up and running there are even more ways to make it stand out and help you get even more value from the platform.

The Shopify App Store features a huge collection of free and premium plugins to help you grow your business. Sifting through all these plugins can feel a bit overwhelming, but don’t worry we are here to help.

We rounded up some of the must-have best Shopify plugins for 2018, sure to drive sales and growth.

1. Free Shipping Bar

How often do you add one or two more items to your cart in order to get that ever coveted free shipping? We have all done it. Fortunately, Shopify has a plugin designed exactly for this. The Free Shipping Bar app is a way for store owners to add a fully customizable bar to the top of their site displaying a free shipping offer.

According to recent data, 88% of consumers would be more likely to shop at a site online if they were promised free shipping. This plugin will cost you absolutely nothing and will help boost sales and increase average cart value, so what are you waiting for?

2. Plug in SEO

You can’t run a successful online store if you aren’t getting enough traffic to your site. When done properly, SEO is one of the best ways to boost traffic and ultimately sales. Over 90,000 Shopify store owners use Plugin SEO to ensure they are getting the most bang for their buck when it comes to SEO.

This Shopify plugin acts as your very own SEO assistant, constantly checking your shop and alerting you if there are any issues found. All of the essential areas of search engine optimisation are checked including page titles, headings, meta descriptions, speed, blog post structure, content freshness and much more.

3. Sumo List Builder

Daily email subscribers are like gold to online store owners. Convert visitors into a lifelong customer with the help of Sumo List Builder. This Shopify app helps you grow your email list faster and better. It is integrated with major email marketing services including MailChimp, Hubspot, Klaviyo, Constant Contact, and SendGrid.

It is an all in one marketing toolkit designed specifically for growing your business. Research shows there’s a direct correlation between the size of your email list and the number of sales each email campaign drives. If driving more sales through email is sounding pretty good, then Sumo List Builder is the plugin for you.

4. Beeketing Checkout Boost

Cart abandonment and finding new customers are two of the biggest hurdles for any online store to overcome. The e-commerce industry sees an overall cart abandonment rate of 68%, but with the use of Checkout Boost, you can help beat these odds.

Beeketing Checkout Boost allows online sellers to run exciting incentive offers to customers such as free gifts, discount or free-shipping coupons. The incentives are automatically applied at checkout. The best thing about Checkout Boost is the ability to add special effects to offers like countdown times and social sharing buttons.

5. Kit

best shopify plugins for 2018

You might have an incredible product and an even better Shopify store, but none of that matters if no one ever sees it. Millions of shop owners have been there, and this is where Kit comes in. Kit helps manage Facebook and Instagram ads through a simple-to-use messenger interface.

When you are ready to start a new marketing campaign all you have to do is simply message Kit. After a quick online chat, everything will be ready to go. Some of the things Kit can help with are creating retargeting campaigns to drive more web traffic, promoting discount codes, and sending back in stock notifications.

6. Bundle Upsell

What is one of the best ways to skyrocket your average order value? Upsell, upsell, upsell. Upselling is where you create opportunities for customers to purchase related products with the intent of making a larger sale. There is up-selling everywhere because it’s tried and true.

This Shopify plugin shows products related to products already in the customer’s cart and encourages users to spend more money. Bundle Upsell also allows the user to create custom bundles for any of your products in just a few clicks.

7. Wishlist Plus

If you don’t already have a wish list option on your site then you’re seriously missing out. According to Metrilo, adding a wish list to an e-commerce site boosts sales by 19.3%. This statistic alone should have you racing to get Wishlist Plus right away, but if that's not enough we have some more information about this app.

Not only is it extremely easy to install and customize, but the user doesn’t even have to be logged in to utilize the feature. The smart dashboard provides the shop owner with metrics and reports of the wishlist activities. Owners can use this information to better their site and increase sales.


8. Pinterest Buyable Pins

Did you know that if you’re not utilising Pinterest with your Shopify store than you are missing out on over 200 million potential customers?

Pinterest is more likely than other platforms to show profitable results because 93% of active Pinterest users said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest. Buyable Pins allows users to buy products right from the Pinterest app.

Shopify store owners who used this plugin saw an increase in new customers, boosted mobile sales, and boosted traffic.

9. Snapppt

Over the past few years, Instagram has become a major heavy hitter in the fashion industry with 96% of U.S. fashion brands active on Instagram. Instagram can be an amazing tool to help grow your Shopify shop, and Snapppt can help you maximize this opportunity.

Instagram only allows the user to add a single link in their bio and Snapppt enables shops to get the most out of that link. When a user clicks on the link they’ll be taken to an interactive shoppable feed where they can view and purchase all of the products featured in the Instagram images.

10. Sticky Buy Button

The single most important button on any online shop is the buy button. Stores often lose out on potential customers when the buy button isn’t as prominent. Sticky Buy Button makes sure the add-to-cart or “buy” button is always visible in your store.

No matter how far down the page they scroll, customers will always see the option to purchase, helping to increase conversions and sales. The plugin enables customizable colors, text, button, and positioning and the best part is it works right away without any coding.

11. Referralcandy

Happy customers are often willing to refer a product, but very few of them actually do it. People simply just forget about the satisfying experience once the moment is gone and there is never any form of reminder. This is where a referral program comes in and Referralcandy does it best.

This Shopify plugin completely automates your referral program for you so you don’t have to do a thing. Customers receive whatever reward you have decided on automatically.

Like we mentioned, even the happiest customers forget to refer a product, but Referralcandy fixes that by automatically sending an email to remind them to share their referral link. This is important to you because it’s ultimately generating you more sales.

12. Social Photos

Ensuring credibility to first-time buyers is important for any store, and Social Photos helps do just that through Instagram. When customers tag photos of themselves using your products on Instagram, Social Photos automatically collates these into a gallery. Every photo can be linked directly to a product page, driving more sales.

The plugin showcases social proof and encourages customers to get famous on the site. Social Photos has truly thought of everything when it comes to showcasing customer photos from skipping low-quality pictures to how the photos are displayed. This app is perfect for anyone looking to add a little community to their online shop.

13. One Click Social Login

The easier you make it for new customers to create an account, the more customers you will have. One Click Social Login lets customers create accounts on a Shopify store by logging in with their existing social media credentials.

Accounts supported include Facebook, Twitter, LinkedIn, Pinterest, Amazon, Google +, Instagram,, Outlook, and Yahoo. The plugin also features an admin panel allowing you to keep track of the registered users with just one click.

14. AfterShip Returns Center

One of the biggest challenges for any online store is dealing with returns. AfterShip Returns Center takes away the headache and makes it easy to manage and track all returns.

It creates a branded returns center that lets customers submit returns in a couple of clicks. It also automatically informs customers on the status of their returns and refunds. This is one of the best plugins out there and the best part is it’s completely free with unlimited returns.

15. Back In Stock

When you start running out of inventory, you start losing sales. Back In Stock helps Shopify store owners take back control and stop missing out when the inventory gets low. Back in Stock makes it easy for customers to sign up for a back-in-stock email alert.

As soon as a product is restocked the waiting customers are emailed automatically to bring them back to your store and complete the purchase. Not only are you retaining more customers, but you are also able to see which products are in high demand.

You are able to immediately see what customers want to buy right in your Back In Stock dashboard. This information can be just as important as the actual sales.

So there you have it, the absolute best Shopify plugins for 2018. It’s time to take your online store to the next level with some of these plugins. Many of them only take seconds to install and can have a major impact on your bottom line by boosting conversions and signups.

All 15 of these plugins have different features and functions, but they’re all designed to increase sales. We understand that picking the best apps for your site may seem impossible without experience and testing, but hopefully, our list can make it seem even a little bit more doable.

Feature image: Meg

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Adithya Murali

Adi is the Co-Founder and Chief Sapien at GrowthSapiens, a growth-focused content marketing agency. He helps Catalin with the content strategy for the Ecommerce Platforms blog.

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