Avi didnโt know that an unfortunate bout of ringworm would one day pave the way for a new ecommerce empire.
After discovering the benefits of Tea Tree oil for himself, he embarked on a โsage of cleanlinessโ, creating a product that would bring true value to modern consumers.
Focusing on a mantra of โPeople over Profitsโ, Avi developed the Iron Lion Soap brand as the โalternativeโ to traditional hygiene products, introducing his audience to the unique qualities and benefits all-natural ingredients could provide.