What is PayPal?

PayPal is the world’s leading payment processing company, which was founded in 1998. PayPal went about dedicating itself to processing payments for merchants. PayPal allows for a rapid method of payment when shopping online, as well as for the transfer of funds between one person and another, either for personal or business use.

The setting up of a PayPal account is free and available in most countries in the world. Payment is accepted in many different currencies, and you can opt to set up an account for personal or for business use.

PayPal also offers options to make and send invoices for business use, and although some fees are involved in transactions it is recognized as a safe and secure method for the transfer of funds. Business accounts are also able to accept credit cards through PayPal, allowing them to bypass the need for a merchant account, which can sometimes be difficult for a new company to secure.

paypal overview

Since their inception, PayPal has gone on acquire more than 250 million consumer accounts and almost 18 million merchant accounts.

PayPal's Product & Services

You would be wrong in thinking that PayPal is primarily a P2P payment service. Since the days of it being a payment processor, PayPal has extended their repertoire to offer much more for its customer base.

Back in 2015 PayPal became a public traded company in its own right and separated from its parent company eBay.

As a merchant if you want to start using PayPal then there are 3 options for you to choose from:

  • PayPal Checkout
  • PayPal Payments Standard
  • PayPal Payments Pro

PayPal Checkout allows you to very easily add a checkout button to your website so your customers can purchase goods seamlessly. To activate the checkout button you can do so yourself, however, you may require a developers hand so make sure to share the integration documentation with them.

Paypal Checkout provides several benefits which include, but are not limited to:

  • Secure and PCI Compliant – PayPal is fully PCI compliant so it ensures that both you and your customer are fully protected
  • One touch – Ensure you are keeping your conversion rates up by taking advantage of PayPal's ‘one touch' payment system. This means that customers don't have to be logged in or fill out any of their billing information. According to their research, PayPal offers you up to an 82% increase in conversions
  • Fast checkout – Another improvement to allow you to increase sales is the option for your customers to checkout from their shopping bag or product page

PayPal Payments Standard is much more involved than Checkout and allows merchants to be flexible and customizable with their checkout process.

Some top features on standard include:

  • PCI Compliance – Exactly the same as Checkout, Standard is also fully PCI compliant. This is another trust factor that can help increase conversions on your site
  • Fully customizable buttons – PayPal's button builder allows you to create completely unique buttons for your checkout process. You can also adjust what happens when someone clicks them. Do you want to go straight to the checkout, or would you prefer customers to go to the cart page to assess their order?

Lastly, there is Paypal Payments Pro which is the most customizable of the 3 options. If you know your fair share about development work or know any highly skilled developers then Payments Pro is worth a look.

Paypal Payments Pro offers you:

  • Checkout Page – With Standard, you had the option to customize your buttons, with Pro you can go a step further and customize the whole checkout page. This does affect your PCI compliance as you are taking some of the burdens away from PayPal, therefore its imperative that you do at least a quarterly check to ensure you're still compliant
  • Advanced security – You can benefit from 3D Secure with Verified by Visa and MasterCard SecureCode, plus PayPal also offers an advanced fraud management filter and additional address verification checks
  • Set up – Becoming a Pro customer means you can take advantage of Paypal's payment specialists who are on hand to help set up your pro account as well as advise with additional steps

Other Services

Marketing Solutions – PayPal offers you customer insights so you can increase your sales. For example, you can quickly discover the average order size on your website, is it time to increase this and offer a free shipping incentive? Additionally, you can display PayPal incentives (such as Paypal credit) and see how many people took advantage of it

paypal marketing solutions

PayPal credit – As I just mentioned, you can offer your customers the option to pay on credit. The banners on your website can highlight that they can pay over time and it comes at no additional cost. It's also proven to raise customer sales levels, however, it is subject to credit approval

Venmo – This is a social payment service that is used by millions of Millennials worldwide. Users share their purchases and like others through a social feed. If your demographic is fairly young then it's worth looking into this

venmo for paypal

Virtual Terminal – This gives you the option to take payments over the phone while inputting the card details into a browser window. This comes at an additional price of $30 a month

Recurring Payments – Another add-on service that costs an additional $10 a month. This allows you to take recurring payments such as club fees, newsletter subscriptions and donations

PayPal Here – PayPal now have a card reader which enables you to take a card or contactless payments in person. This is compatible with both Android Pay and Apply Pay. There is also an app which allows you to store up to 200 users and also manage your inventory as well as generate sales reports

paypalhere

Mass Payouts – You can also pay your employees via PayPal's mass payout option. Therefore you can send multiple payments with one click of a button. You either use a spreadsheet or PayPal's built-in API

New Developments

In May 2018, Paypal acquired Swedish business iZettle for $2.2bn. iZettle are a mobile payments company that sells a card-reader aimed at small to medium businesses.

izettle and paypal

(Image courtesy of iZettle)

This was seen as a savvy move by PayPal as competition in the online payments service was increasing. This now means that PayPal now has an in-store presence in 11 markets in Europe and Latin America. However, there are now growing concerns from watchdog that the merger will push-up prices and will, in fact, reduce the number of services on offer to customers.

Fees and Rates

With all PayPal services you only have to worry about payment processing fees. That's because all plans come with no setup fee, no annual costs and no fees if you decide to cancel.

paypal fees

Paypal Transaction Fees

Regardless of what plan you are on the following fees will apply to you, if you are in the US:

  • For all transactions, you will pay 2.9% + $0.30
  • For all mobile (including contactless) as well as in-store transactions you will pay 2.7%
  • If you take up the virtual terminal option at $30 extra a month you will pay 3.5% + $0.15 anytime you key in a transaction
  • For mass payouts to your employees, you will pay 2% when using the online form, or $0.25 for each payout when using the API

As well as the standard transaction fees there are also some other fees that you want to make note of:

  • You may face a fee if one of your customers requests a chargeback. If your payment is covered by seller protection policy then PayPal will cover the fee. Read more at PayPal's chargeback guide
  • If you receive any payments from outside the US then you will incur a 1.5% fee
  • If you need to refund a customer then PayPal charges a very small fee of $0.30, or $0.15 for a keyed transaction

PayPal Monthly Fees

If you use either PayPal Checkout or Standard then you won't be charged a monthly fee. This is because customers are redirected to the PayPal website to complete the checkout. Sometimes this may not show as a conversion on your Analytics though as the user may not wait to be redirected. If you want to keep people on your website then you will need to pay a $30 monthly fee for PayPal Payments Pro.

paypal payments pro

As well as keeping people on your site you can also design the checkout to match your website as well as take advantage of Virtual Terminal to accept orders over the phone.

Integrations

Paypal has an abundance of e-commerce integrations available. As well as the e-commerce solutions below it also links with in-store options such as Vend and Levu and accounting options such as Xero and Quickbooks.

Ecommerce Integrations:

Support

There are a number of ways that you can contact PayPal. As well as ongoing support you have the advantage of support during set up if you are using PayPal Payments Pro.

  • Forum: Invariably if you run into an issue, another merchant has experienced the same issue. The community forum is a fantastic place to start to access some great insight and experience
  • Knowledgebase: PayPal also offer their own self-help resources, this is built for both consumers as well as merchants. Just type in a question and there is a load of answers which can be found in the database
  • Phone and Email support: Just by searching “PayPal customer support reviews” in your search engine you will see the reviews aren't overly positive. Phone support is very inconsistent and is the biggest disadvantage of PayPal. Although it's not ideal, I would start with the forum and knowledge base and garner the advice of your fellow merchants first
  • Social Media: Instead of phone support I would also head to PayPal's Twitter account @AskPaypal to get some help and speak to them via direct message

paypal support

There are a lot of complaints against PayPal but once you get into it you can see that a lot of these are not warranted. A lot of people are complaining about issues that are in fact out of PayPal's hands and are issues with the customers.

Pro's

Security – All services that PayPal offer are PCI compliant. PayPal is also a recognised and trustworthy service so customers can shop on your website with great confidence

Monthly Fees – There are no monthly fees for the standard or checkout options and you only pay for the payment processing fees. It's worth noting if you want to ship internationally, there are fees on cross-border selling

Flexibility for Developers – There is great flexibility on the Payments Pro service to customise your checkout to match your store. The documentation as a whole is very helpful as well and allows your developer to get things done quickly

paypal documentation

Ecommerce integrations – As an ecommerce seller its imperative that your backend packages all integrate with each other. There are very quick setups for most ecommerce platforms as well as software such as Mailchimp and Xero

PayPal Here – The contactless card reader is a fantastic asset if you are looking to sell at pop-ups or events. The app which allows you to manage your inventory and sales reporting whilst on the go is another great advantage. PayPal's merger with iZettle as well can only strengthen this area

Con's

Customer support – One of the biggest criticisms lobbied at PayPal is their lack of knowledgeable support over the phone. You can also run into issues such as account suspensions, such as when you get a spike in processing volume. There can be a lengthy process to rectify issues such as suspensions

Cross-Border Fees – Accepting payments from international customers can be pricey and cut into your profit margin. A customer may want items to be sent to the US for example but if they pay from another country you will be charged

Redirect – If you are on the standard or checkout service then it can be difficult to track your customer journey. Customers are sent to PayPal to complete transactions and this can skew your Analytics

Is Paypal right for me?

Yes

If you are a merchant who is selling low volume, within your own country then PayPal is ideal for you. If you are also adept at development or have a developer already amongst your employees then taking advantage of PayPal Payments Pro is a must.

If you are a merchant who also has a brick and mortar store or sells at events then PayPal Here is very beneficial.

No

If you are a high-end company that sells internationally then you might want to look elsewhere that is more generous with international fees. Additionally, if your company is seen as high risk, for example, if you sold adult products then PayPal will stop you from using their service.

Conclusion

Overall PayPal is a fantastic service for small to medium ecommerce merchants. It's a recognised brand that is trusted in the ecommerce world and the “one touch” checkout available in their service enable merchants to increase their conversions.

Support is what ultimately lets PayPal down, but there are so many merchants on the service that there will inevitably be someone to help.

Have you used PayPal for your business and are you a fan? Are there any alternatives on the market that you prefer? Comment below and lets get the discussion going!

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