How many platforms are you currently selling products on? One? Three? Ten? Is one of those platforms a Facebook Shop page?
You've probably heard it time and time again: You need to get on Facebook.
All businesses, big and small, hear these words without getting much advice on how to do it successfully.
Well, the fact of the matter is, if you have a website, you should also at least have plans to sell on places like Amazon, Facebook, and Etsy. And we're going to give you the advice to create a Facebook Shop page.
In a world filled with multi-platform companies, it's hard to keep up with competition if you don't expand to where your customers hang out the most.
So, what's one of the spots online that people spend the most time?
That's right, it's Facebook.
Continue reading How To Create a Facebook Shop Page: A Step-by-Step Guide (October 2018)
Everyone will tell you that there is nothing more difficult that picking the right domain name, therefore we have provided four tips that we think are really important to keep in mind when choosing the right domain.
Continue reading 5 Tips for Choosing the Right Domain Name
Earlier this month we looked at ten interesting trends that those in ecommerce need to consider as 2016 approaches. At the top of that list was the importance of multi-channel shopping. Out of all the trends that require close attention next year, this is likely the most important due to – as we write in the post – its capacity to make or break any ecommerce business.
Continue reading The Importance of Multi-Channel Shopping
As the holidays approach, your online business has the potential to rake in tons of money.
Unfortunately, you also have lots of competition, meaning that your marketing budget may end up far more than what you see throughout the regular parts of the year. Increasing your marketing budget is common during the holidays, but what happens if your efforts don't pay off, and you're left paying all that money for sales that never came through?
Continue reading Successful Marketing Campaign Ideas For the Holidays Without Breaking the Bank
The holiday season is often more hectic than it is jolly for businesses, parents and just about anyone besides the kids that are getting most of the gifts.
Although stress comes along with the holiday season, it's important to remember that this time of the year is often the most rewarding in terms of sales, and it's essential to capitalize on these customers hungry for deals.
Continue reading Killer Ways to Boost Online Sales During the Holiday Season
As the holiday season approaches, it's common for all stores, whether online or brick and mortar, to put together detailed marketing plans in attempts to bring in more sales.
It's interesting to note that brick and mortar sales are still significantly stronger than ecommerce sales, particularly during the holiday season, making it clear that these offline shops are here to stay due to various reasons.
Continue reading How Brick and Mortar and Ecommerce Stores Differ in Holiday Marketing Plans
The two most popular email marketing services, Mailchimp and Aweber, continue to lead the market, both in terms of their features and price. However, you only need one, and choosing between these two is often a daunting task. After all, you’ll be using this service for years to come so it’s best to think wisely before you get started.
Continue reading Aweber vs Mailchimp: Which is Better for Email Marketing (August 2018)
For many, ecommerce SEO is a huge pain in the arse because aside from the usual SEO to-do list of company websites like improving URL structure and creating a mobile version, you have to deal with dozens, if not hundreds (or thousands?) of product pages and descriptions.
Continue reading Ecommerce SEO Uncovered Step-by-Step: All You Need to Know