Category: Articles

Here's a job title you never thought you would have you considered starting your ecommerce store: photographer.

Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of.

But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.

Unfortunately, small and midsized ecommerce businesses don't have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.

Continue reading “A Guide on How to Take Product Photos the Right Way”

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.

And then came along Instagram.

While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

And then I came across some stats:

I was shocked.

But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com

So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.

Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.

Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.

The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)

Continue reading “An In-Depth InstaRise Review + Exclusive Discount”

On Ecommerce Platforms, we've gone through several ways to make an online marketplace like that of Etsy, ThemeForest, Sharedesk or even something for services like finding contractors or photographers.

Some of them work well, but it always seems like something's missing. Sometimes you find that the marketplace template isn't that flexible. Other times the platform doesn't allow for services, bartering, or free plans to try the platform out. That has all changed to a large extent with Arcadier.

This online marketplace builder has not only created plans for all sizes of companies, but one of them is absolutely free.

Continue reading “Arcadier Review: The Easy Way to Build a Marketplace for Products, Space or Services”

There are several trends influencing the ecommerce industry as a whole, but arguably the most visible of these is accepting cryptocorruencies as a payment method, given the astronomic rise of the Bitcoin price.

When it comes to payment processors in ecommerce sites, the talk used to be about credit cards, PayPal, COD (cash on delivery), et al. But now it’s shifting towards bitcoins and digital currencies.

Digital currencies are the future of ecommerce. Bitcoin was founded in 2011, but back then it was hard to imagine that it could be put to any kind of practical use.

Local currencies couldn’t be converted to bitcoin easily and, as a result, no retailer would even think of accepting bitcoins as payment. But things started changing gradually, particularly over the past 3 years.

Continue reading “Everything You Need to Know About Bitcoin and Blockchain in Ecommerce”

There’s nothing more satisfying than getting your ecommerce business set up and generating your first sale. Once the sales and revenue keep coming, you begin to think of yourself as an entrepreneur.

Setting up an ecommerce store isn’t as hard as it probably was earlier. With platforms such as Shopify, WooCommerce, BigCommerce, and others, you are given all the technical support you need to get your ecommerce store up and ready.

You can also hunt for ideas on stuff to sell and select products you like or are more suited to your ecommerce intentions and resources. But for the sales and revenue to keep coming in, you need efficient delivery of the merchandise to your customers. That’s where you build trust and goodwill.

And I’ll be frank: it’s not easy to choose carriers.

Continue reading “UPS vs. USPS: Which Is Better for Your Ecommerce Store?”

What are some of your main goals as an ecommerce professional?

Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?

All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.

Continue reading “Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison”