As someone who owns an app (Gleam.io) that helps businesses grow I am constantly amazed by some of the contests customers are running to engage their audiences.
Contests are one of the most diverse forms and engaging forms of marketing that exist, no two are the same and there's so much you can do to make the experience unique for entrants.
Continue reading “A Step-by-Step Guide to Running Ecommerce Contests in 2024”
Is there a chance that some online marketplace is actually easier to use than Amazon?
Just think about an interface that's smoother than Etsy, and a payment structure that's better than eBay. These marketplaces are tough to beat, but Bonanza certainly gives them a run for their money.
The world of dropshipping is often considered the easiest way to sell products online.
The biggest difference between drop shipping and the standard retail model is that in drop shipping, the selling merchant doesn't stock his own inventory.
Instead, the merchant purchases inventory as needed from a third party – usually dropshipping wholesalers or manufacturers – to fulfil orders.
Let's say you've been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you're starting to see your sales plateau, and you're beginning to think about how you can expand your product lines.
Continue reading “How to Make a Strategy for Releasing New Products on a Consistent Basis”
If you're building or growing an ecommerce business, it can be hard to know which advice to follow.
After reading dozens of books and analyzing real-world ecommerce strategies, I’ve narrowed it down to 10 titles that consistently come up as the most valuable — packed with practical takeaways, not fluff.
These books have helped thousands of store owners boost conversions, improve backend systems, and refine their offers.
So whether you're just starting your ecommerce journey or looking to scale a brand, here's a full breakdown of the best ecommerce books in 2025 — ranked, reviewed, and ready to read.
Continue reading “The Best Books for Mastering the Ecommerce World”
Ultracart is a flexible ecommerce platform with advanced features like subscription billing, affiliate tracking, and custom checkout flows — all designed to support serious sellers who need more than just a simple storefront.
Unlike flashier platforms like Shopify or Wix, Ultracart doesn’t rely on visual appeal or a trendy editor.
Instead, it focuses on performance, backend control, and features that can scale as your business grows.
After testing Ultracart myself and comparing it to 10 other ecommerce platforms, I can confidently say it offers some unique advantages — especially if you're selling digital products or subscriptions.
In this review, I’ll walk through Ultracart’s features, pricing, usability, and performance so you can decide if it’s the right fit for your business.
The subscription business model is rather simple: Customers sign up for a monthly (or recurring) payment, and the company provides products, often in the form of a box sent to the house, but sometimes in the form of unlimited media access or even recommendations on how to dress or learn.
Continue reading “The Best Ecommerce Subscription Businesses in 2024”
In the expansive realm of enterprise ecommerce, custom development emerges as a pivotal strategy. Tailoring solutions to unique business needs not only enhances user experience but also drives competitive advantage, making it crucial for businesses aiming to thrive in the digital marketplace. Here's why bespoke solutions matter.
Choosing the right ecommerce platform is a complex decision that generates many concerns, such as cost, time-to-market, usability, reliability and customization.
No software solution — whether off-the-shelf or custom-developed Software-as-a-Service platform — provides everything your business needs. Off-the-shelf platforms maybe have custom modules that allow for the necessary customization, but you are beholden to the developer to maintain and update those modules going forward and to create new ones as needs arise.
Continue reading “The Case For Custom Development for Enterprise Ecommerce”
