Your ecommerce journey may be just starting, or maybe even coming to fruition. Regardless, we all need advice and motivation to keep us going in the tumultuous world of online business.
From learning how to implement a solid social strategy to getting noticed in a noisy world, books are just as good of tools as the ecommerce platforms you use to sell product and manage orders. Since there are so many ecommerce books on the market, I want to cut through the junk and help you locate the ideal books for boosting your online business and even becoming a smarter tech person for managing your website and other outlets.
Without further ado…here are the best books for mastering the ecommerce world.
Written by Gary Vaynerchuk, the Jab, Jab, Jab, Right Hook book is the bible when it comes to social media. The book outlines unique tactics that small to large businesses have used to truly take advantage of platforms like Facebook, Twitter, Instagram and more.
Since social media is such an integral part of ecommerce, it's important to get an idea for what works and what doesn't. The book does a great job with that, since it has pictures of examples from companies from all around the world, along with descriptions on why they worked and how many people interacted with the posts.
SEO is one of the most important parts of running an online store, since people only really find what they want to buy online by going through places like Google and Bing. It's one of the most confusing parts of selling online, so this book provides beautiful details on the best practices you can implement.
The SEO guide goes through things like important SEO concepts, how to find awesome keywords, sneaky tricks for boosting rankings in the local arena and even sources for finding SEO tips from industry insiders.
Once you realize that SEO is so crucial to the success to your online store, you'll start to discover that getting noticed isn't as easy as you may have expected. This Michael Hyatt book helps you change that, showing you how to combine a compelling product and meaningful platform to sell more and reach thousands throughout the world.
Getting those first few customers is a tough task, and so is reaching other milestones like 100 customers and even 5000 customers. The goal is to flood your site with traffic, and this book provides 99 ways for you to do this. Some of the topics include how to maximize viral sharing, using free giveaways, taking advantage of certain keywords, along with easy scripts that can bring you free traffic on a daily basis.
Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads
With 300 tips, this book is one of the crown jewels when learning how to improve your sales online. The book goes into actionable tips, instead of simply telling you things you should do. It's a great resource for maximizing your ROI, generating more leads and increasing conversions.
Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level
The Ask book requires your attention if you're an online business person. It's a simple and elegant guide to asking the right questions about your customers and turning those customers into crazed fans you keep spreading the word about your business.
This is a book by Steve Blank, and it applies to both online and offline business owners, since it goes into detail about the nine deadly sins that destroy young businesses, and uses something called the Customer Development method to truly bring your business to life. Not only that, but it has a wonderful strategy for driving your startup to consistent, repeated profits.
Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
The Launch book serves as a key resource for learning how to build your business fast, instead of gradually expanding and watching it fade away. The author is Jeff Walker, who has created hugely successful online businesses for years, and he explains some of the problems he has gone through and how you can avoid them for your own business. The point of the book is to generate buzz and anticipation for your products, and to quickly launch them even if you don't think they are perfect.
Amazon is the ultimate ecommerce website, so why not learn from its creators? This is one of the best books from Jeff Bezos, since it talks about how the Amazon website came to be, and how they built it into the mega store it is today. This isn't exactly going to give you tips on how to run the minor details in your own store, but it provides inspiration for running a small business, insights into the rigorous nature of the business and views on how the ecommerce world is changing today.
This is more of a series of bonus books, since they are completely hosted online, so you don't have to pay a dime or download them to your Kindle. However, if you use the Shopify platform, bookmark all of these guides for improving your store and expanding your business. Topics include how to find a product to sell, a guide to crowdfunding, ways to make your first sale, tips on how to build your business plans, legal guides and much more.
Over to You…
If you have any other suggestions for wonderful books that may help other ecommerce professionals, drop a line in the comments section below. Also, let us know what you think of these books after reading them!