If you've tried to promote or sell your products on your Instagram account, you know that it's not exactly the easiest platform to work with.
Although tons of brands make big bucks on Instagram, it requires a little creativity to prompt your customers to click through a link and actually make a purchase.
Continue reading “Everything You Need to Know About Instagram Shopping”
SharpSpring is a robust CRM and marketing automation tool that’s quickly becoming a strong contender in the ecommerce space.
With its built-in sales funnels, email automation, and dynamic lead scoring, it offers powerful tools for online stores that are ready to move beyond simple email blasts and into behavior-based marketing.
Unlike more ecommerce-native platforms like Klaviyo or Mailchimp, SharpSpring isn't strictly built for online retail.
But that doesn’t mean it can’t deliver results — especially if your ecommerce business is focused on high-ticket products, lead nurturing, or personalized email journeys.
In this review, I’ll walk you through everything you need to know about SharpSpring: its pricing, core features, pros and cons, and how it stacks up for ecommerce stores in 2025.
Shopify has an incredible number of features, themes, and selling options; all coming together to deliver an easy eCommerce experience for both merchants and buyers.
However, many eCommerce professionals notice that Shopify’s platform isn’t the easiest to customize. The visual composer provides a few interesting tools for the beginners, but for merchants who want a more custom online store, it’s usually necessary to hire developers or Shopify experts who know how to write code.
Black Friday has quickly turned into one of the busiest shopping days of the entire year, while Cyber Monday has even surpassed Black Friday in sales.
In this article we have cover some amazing marketing tips that pit Black Friday vs Cyber Monday ecommerce marketing against each other. It may seem like you should take the same approach with both, but that couldn't be further from the truth.
Continue reading “Black Friday vs Cyber Monday: Essential Marketing Guide”
If you're running a site on the WIX platform, you may have some questions as to how you can go about optimizing your SEO and making sure that potential customers find you through places like Google and Bing.
WIX has a wonderful mix of design possibilities and SEO options. It's rather easy to implement changes to content, while also having the tools to rank in search engines. Furthermore, even more advanced developers can get their hands dirty with custom coding and more complex SEO tactics.
Continue reading “A Comprehensive Guide to Optimizing Wix SEO in 2023”
Online companies rise and fall depending on the quality of search engine optimization.
Let's say you start an online store. The idea rocks, your employees handle customer service like pros, and most of your shipments arrive ahead of schedule. Sounds like a pretty solid start, right?
The only problem lies in the SEO. This hypothetical company has failed to complete research on what it takes to beat out the competition on Google. Therefore, a far less competent company, with sub-par support and a mediocre product beats your company out.
Continue reading “The Battle of Titans: SEMrush vs Ahrefs vs SpyFu vs Majestic vs Moz”
The age of affordable mobile apps is upon us. You can find dozens of builders online that help you construct a simple small business app without spending thousands of dollars on a developer. It works by providing pre-built templates and simple builders that anyone can manage.
The only problem is that some of the builders can get pricey the more downloads you have, and I've yet to find a solution to truly integrates with an ecommerce store.
However, that may have changed recently, since we were introduced to a company called Plobal Apps.
As many of us know, Facebook Messenger offers an instant messaging module for Facebook users. It connects you with your friends, and generates quick, easy conversations, without having to go on a friend's wall to post something that should most likely remain private for whatever reason. Just recently, Facebook opened this section of its platform up to businesses. This means that companies can get sponsored content on there, sell their products and potentially post ads or even generate bots to interact with customers.
Continue reading “Mastering Facebook Messenger for Sales: Your Ultimate 2023 Guide”
