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Making an online video course takes a few things: an idea, some video-making equipment, and the right platform to launch your website. If you're trying to learn how to create a video course, one of the best ways to go about doing that is with the Teachable system. It doesn't matter what types of video courses you're trying to make, since Teachable offers a drag and drop editor, support for all types of files, sales pages, community tools, and more.

We've already highlighted the benefits of Teachable in an extensive review, but now it's time to walk through the steps and make an online video course of our own.

Continue reading “How to Create a Best Selling Video Course”

If you thought that choosing the right product was more than enough, think again.

Photos define the product and show a potential customer a plethora of things – the uses for the product, the demographics of the people who use the product, the feelings associated with it, and of course, the perceived value of the product.

But, there’s more to this than meets the eye.

Continue reading “Product Photography Lighting Guide: A Secret Technique to Produce Stunning Visuals”

If you're a returning visitor, you might have realized that this website is filled with various guides to increase your online sales. From improving engagement with your online store to boosting sales during the holiday season, ecommerce professionals are constantly on the lookout for the next best way to make a tweak and pad those margins.

But did you ever think about how that return and refund policy could really help out your customers?

Wouldn't it be nice to have a tested return policy template that's known to help out with sales?

Continue reading “A Return Policy Template to Refund & Skyrocket Sales on Your Store”

If there was ever a task that most ecommerce professionals don't think about before launching a store, it's copywriting.

Small, medium-sized, and large business owners realize that they have to wear multiple hats, from accountant to marketing pro, but copywriter? Sounds a bit tedious, especially if you have dozens of pages on your website paired with hundreds of products.

In this guide, we'll walk you through how to find a copywriter that fits your company culture, even if it's only a freelancer who's going to be working with you on an “as needed” basis.

Continue reading “How to Hire a Copywriter For Your Ecommerce Business”

As Facebook seems to make changes to its algorithms on a daily basis, it can be tough to keep up with what you can do on your Facebook page and what you can't.

In my opinion, the best plan is to stick to relevant, fun content that's not going to constantly spam people with stuff they don't want. The easiest way to measure this is by seeing how many likes, comments, and shares you get for each post.

The reason we like Facebook for ecommerce advertising so much is because it's a completely free way to test out those ads beforehand. You can send out a feeler for an ad, then see if any of your regular followers find it interesting.

For your well-performing posts, it's a seamless process jumping from a regular Facebook post to a promotion. It certainly helps that Facebook has made it extremely easy for you to give them money.

But that poses the question: what are some of the best Facebook advertising strategies for your ecommerce store?

Continue reading “5 Killer Facebook Advertising Strategies For Your Ecommerce Store”