Creating an Ecommerce Marketing Plan That Actually Works

Articles Ecommerce Marketing

After running ecommerce stores for over a decade and consulting for brands of all shapes and sizes, I’ve come to a pretty simple conclusion:

Most ecommerce businesses are actually pretty good products – they fail because they have no idea what they’re doing when it comes to marketing.

I see a lot of store owners just sort of ‘go for it’ when it comes to launching their store, setting up a few ads, posting on social media and then getting all sorts of confused when the sales don’t magically appear. They’re like “Uh, I guess our product is just rubbish” or “I guess ecommerce just doesn’t work”.

But the real problem is they’re just making it all up as they go along.

A solid ecommerce marketing plan takes all the guesswork out of it.

It gives you a clear roadmap on how to find the right customers, get them to buy, and then keep them coming back for more.

In this article, I’m going to show you exactly how to build a step-by-step ecommerce marketing plan that actually drives some real money through your door – not just a bunch of traffic or pointless likes.

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These are the Best Ecommerce Podcasts: Learn, Scale, and Stay Ahead

Articles Ecommerce

When I started in ecommerce, there was a lot of trial and error. I’d spend hours watching tutorials or reading outdated advice.

But once I started listening to ecommerce podcasts regularly, everything changed. Podcasts gave me direct access to founders, marketers, and operators who were actually doing the work. No fluff—just results, experiments, failures, and systems.

Whether you’re just getting started or you’ve scaled past seven figures, the right ecommerce podcast can save you time, prevent costly mistakes, and help you stay ahead of the game.

Here’s a detailed guide to the best ecommerce podcasts available right now, broken down by category so you can find what works for your business.

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BigCommerce Pricing: How Much Does It Really Cost?

Articles Ecommerce

BigCommerce, a close rival to our top ecommerce website builders, has three price plans ranging from $29 to $299 per month when billed annually, plus a custom-priced Performance plan for large global businesses. It also has a 15-day free trial so you can try it totally risk-free. I’d recommend the Core plan for most new sellers, or the Growth plan if you want the best overall value for money.

I’ll be exploring exactly how much BigCommerce costs, explaining each plan in detail and revealing the extra costs you should be aware of.

Core ($29 per month when billed annually): for new online stores

Growth ($79 per month when billed annually): for small, growing online stores

Scale ($299 per month when billed annually): for large online stores

Performance (Custom pricing, starting at $1,499 per month billed annually): for huge global businesses

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Retail vs Ecommerce: What’s the Difference?

Articles Ecommerce

Quick answer: The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store.

Ecommerce stores, on the other hand, are online platforms, where customers can purchase products using credit cards and other digital payment methods, and have them shipped to their homes, or a pickup location.

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Evercommerce Review: All the Pros and Cons You Need to Know

Articles Ecommerce

Quick verdict: EverCommerce is not an ecommerce platform in the way that word usually lands. It is a holding company that has acquired dozens of vertical SaaS tools and grouped them into three industry suites, EverPro, EverHealth and EverWell.

If you run a field-service business, a clinic or a gym and you want one vendor relationship covering payments, scheduling, marketing and reviews, that consolidation is the entire pitch. If you want transparent pricing, a single login and the ability to try before you talk to sales, this will frustrate you.

Best for: service businesses (home services, healthcare, fitness and wellness) that value vendor consolidation over self-serve simplicity.

Not for: product sellers, anyone wanting an online store, or buyers who need published pricing before a sales call.

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How to Remove Powered by Shopify From Your Store Footer – (4 Methods)

Articles Ecommerce

You created your Shopify store and used its nice themes, but now you’re having trouble because there’s a “Powered by Shopify” tag at the bottom of your website.

This tag clashes with your branding plan, which is not good.

It’s not a huge problem, but it’s better if you know how to remove the “Powered by Shopify” tag from your online store.

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Essential Ecommerce Statistics To Strengthen Your Strategy in 2023 (with Infographic)

Articles Ecommerce Ecommerce Resources Statistics

Ecommerce statistics: we all love them. Whether it’s to motivate our urge to start a new business, marvel at the rapid growth of the ecommerce industry, or to find little tidbits of information that may help our own stores, these ecommerce statistics often clarify/verify our decisions and lead us to new conclusions.

The only problem is that most statistics you find online are either outdated or extremely inaccurate. Some of this is because statistics articles rarely get updated, or you might just encounter some blog posts trying to sensationalize information, or “cherry pick” to get their points across.

That’s the reason we’ve compiled this list of ecommerce statistics.

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The Best Wix Apps to Use in 2023

Apps Articles Ecommerce

The best Wix apps are a fantastic way for business leaders and website owners to enhance the functionality of their sites, with minimal effort.

On its own, Wix is a fantastic ecommerce website builder for creating a powerful online presence, with a range of phenomenal built-in features for sales, marketing, and customization. You don’t need any design skills to get started with Wix, and you can expand your website as much as you like, selling products and services, or producing blog posts and content on-demand.

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