I’ve spent years designing and optimising ecommerce stores. If there’s one thing I’ve learned, it’s this — the checkout experience makes or breaks your revenue.
You can have the best product in the world. But if your checkout sucks, you're losing money every day.
Here’s everything I’ve seen work (and fail), tested across multiple platforms, with real users and actual revenue on the line.
Continue reading “Ecommerce Checkout Best Practices: What Actually Gets People to Buy”
Profit comes from existing customers. I’ll say it again. Profit comes from existing customers. Sure, you need to build this customer base, but we all know the struggles of maturing your company after you establish a solid customer base. If you look at the numbers, a 5 percent increase in customer retention can increase your profitability by 75 percent.
Continue reading “32 Tips for Maximizing Profit from Your Existing Customers”
Impulse buying can be described as a spur of the moment or unplanned decision to buy, made just before a purchase.
Researchers suggest that emotions and feelings play a huge role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (food items, clothing, magazines) to substantially large (jewelry, vehicle, work of art).
Continue reading “Impulse Ecommerce: Applying Real World Principles Online”
CampaignMonitor is a long-standing email marketing platform known for its beautiful email templates and easy-to-use editor. But how does it hold up in the world of ecommerce?
I’ve tested CampaignMonitor hands-on and compared it with tools like Klaviyo, Mailchimp, and Omnisend to see how well it supports ecommerce brands.
In this review, I’ll walk you through its key features, pricing, automation tools, and limitations—so you can decide if it’s the right tool to help grow your online store.
Continue reading “CampaignMonitor Review: Is It a Good Fit for Ecommerce?”
Paddle is a top-rated billing platform built specifically for SaaS businesses, combining payments, subscriptions, tax, and compliance into one unified system.
I’ve personally tested Paddle alongside other billing platforms like Stripe, Chargebee, and Recurly, and I can confidently say Paddle is the most hands-off, globally scalable solution I’ve used to date.
In this review, I’ll walk you through Paddle’s pricing, features, strengths, weaknesses, and how it performed across our research categories, so you can decide if it’s the right choice for your SaaS business.
Continue reading “Paddle Review – The Best All-in-One Billing Solution for SaaS?”
When you are considering the largest ecommerce sites in the world by their monthly visitors, you would be quick to think that Amazon or eBay would top the chart, however as you can see in the chart below, the biggest ecommerce company in the world isn't located in the U.S. but is Taobao in China with more than 600 million monthly visitors.
Continue reading “10 Largest Ecommerce Sites Globally are Located Mainly in China and U.S.”
Shopify is the heavy hitter in today's ecommerce world but at one point Yahoo! was the only reasonable option when it came to selling products online without much development experience. Therefore, it's time to match up Shopify vs. Yahoo Ecommerce and see which one comes out on top.
As the publisher of an ecommerce industry blog, I am somewhat nostalgic and emotionally charged to be reviewing the Yahoo Ecommerce ecommerce platform. Yahoo! happens to be the first company that brought an ecommerce store building platform out to the masses in a big way, back in 1998. They did this by way of acquiring a company called Viaweb that was founded in 1995 by Paul Graham, Robert Tuppen Morris, and Trevor Blackwell.
Viaweb was actually the first-ever web app that allowed users with little technical chops to create and host online storefronts.
Continue reading “Shopify vs. Yahoo Ecommerce (2023) – Ecommerce Platform Comparison”
If you have an appealing e-commerce store, but its conversion rates are at the lower end of the scale, there is a problem. What could be the reason behind its abysmal conversion rates? Frankly, there could be many reasons, and you’ll be hard-pressed to find the right one. However, commonsense says that maybe your e-store fails to provide a memorable user experience.
Continue reading “10 Sure-Fire Ecommerce Formulas to Skyrocket Your Sales”
