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How to Reduce Shopping Cart Abandonment: 32 Tactics

Joe Warnimont
Ecommerce Selling Advice

Shopping cart abandonment is a phenomenon that is common in e-commerce. It is an idea that shows the proportion between the number of people who commit to an online purchase and the number of the possible customers who leave the sites at some point, without checking out.

Sadly, the registered abandonment rate, as stated by many specialists in the field, is around 60% and up to 80%. We will try to discuss several tips that could be implemented in order to improve the conversion rates and reduce the number of people abandoning your shopping cart.

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10 Must Have Tools for Conversion Optimization

EP Editorial Team
Articles

Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying?

This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.

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60 Amazing Online Fashion Stores and Their UX Tricks You Should Steal

EP Editorial Team
Ecommerce Design Ecommerce Websites

There are plenty of inspirational fashion stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!), and so on.

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Getting Social to Sell Successfully on Etsy

EP Editorial Team
Ecommerce Selling Advice

This is a guest post by Adrienne Dancer of Beat Bop Boom.

You might wonder why have an Etsy shop if we already have our own main e-commerce site. The reason is that Etsy has been a great way for us to reach out to customers all over the world in a very cost-effective way. Etsy is growing in popularity and a major competitor with eBay–and I prefer the design and product focus that Etsy offers compared to eBay. (I see eBay like a big yard sale, whereas Etsy has more of a boutique shop feel.) Plus, Etsy's fee structure and features are much more business-friendly compared to eBay if you are selling fixed-priced items and not interested in auction-style pricing.

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6 Best Multi Vendor Ecommerce Marketplace Platforms in 2024

Rebekah Carter
Ecommerce Selling Advice

Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and eBay, but you can find popular niche multi-vendor sites such as ThemeForest.

The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.

When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart.

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50 Ecommerce Experts You Must Follow in 2018 & Their Best Advice Yet

EP Editorial Team
Ecommerce Selling Advice

This started as a smaller round-up, but there were so many insightful and talented people to feature that it ended up this way. From ecommerce to digital marketing, from conversion to the latest SEO hacks, these people know their stuff. Bookmark their blogs and some of their most popular articles listed, follow them on Twitter (you can find us here), learn from the best.

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Top 4 Mouthwatering Ecommerce Restaurant Themes

EP Editorial Team
Ecommerce Design Ecommerce Websites

Every ecommerce store owner will tell you that finding the right theme that fits the needs of your store can be very difficult, there are a lot of things that you need to take into consideration, you also need to figure out which platform you will use. In this roundup, I have found some amazing ecommerce restaurant themes.

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Mobile Ecommerce: Website Design & Planning

EP Editorial Team
Ecommerce Selling Advice

Since continuous improvements of mobile phone and tablet technologies, the challenges facing the designer of an ecommerce website are ever-changing. While technological progress in this domain is popular with the consumer and constantly provides business-owners with new opportunities for reaching customers in ever more varied scenarios and locations, it most definitely creates some hassles for designers and developers. There are several basic principles that must be taken in consideration when designing for mobile, and in this article we will discuss and go through them.

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