With the new Apple Watch Edition, consumers can now purchase a $17,000 directly from the comforts of their homes. However, many luxury brands are very reluctant to take their business online, in this article we will look at some of the reasons why this is, and why some companies such as Chanel are finally making the move online.
Continue reading “Why Are so Few Luxury Brands Sold Online?”
Think about where you are in your current ecommerce adventure. Maybe you’ve just setup a nice little shop to sell your new running shoe designs, or maybe your dropshipping business is building a solid customer base, and you need to bring on a few employees to manage all of the orders.
Continue reading “50 Ecommerce Marketing Tips to Outrank Competitors in 2024”
Forget about ecommerce for a moment! Imagine trading one of your prized cattle for a piece of land to raise your family in 7000 BC. That’s how it was done back then. Boy how times have changed. Now think about the first ATM in 1972, and how remarkable it was for people to walk up to a magical machine that spewed out physical cash after a few button clicks.
The history of ecommerce is truly amazing, so we compiled a story of 11,000 years in 30 seconds, by using another modern marvel: animated GIFs. Have a look below and scroll down for the full infographic.
Continue reading “History of Commerce: From Cattle to Bitcoin”
Shopping cart abandonment is a phenomenon that is common in e-commerce. It is an idea that shows the proportion between the number of people who commit to an online purchase and the number of the possible customers who leave the sites at some point, without checking out.
Sadly, the registered abandonment rate, as stated by many specialists in the field, is around 60% and up to 80%. We will try to discuss several tips that could be implemented in order to improve the conversion rates and reduce the number of people abandoning your shopping cart.
Continue reading “How to Reduce Shopping Cart Abandonment: 32 Tactics”
Did you know that 73% of companies have no idea as to why their customers abandon their shopping carts without buying?
This is a troubling statistic considering the internet is filled with tools to help you understand why people don’t convert into paying customers, and most successful ecommerce stores run tests and reports to make changes for improving cash flow.
Continue reading “10 Must Have Tools for Conversion Optimization”
There are plenty of inspirational fashion stores and these 60 were chosen for their clean design, great UX or creative products. While in a brick and mortar store the assistant can help people entering the store to decide what to buy, in the online world it’s completely different. 90% of visitors want to see great design paired with awesome products, easy-to-read fonts (but matching the overall design!), and so on.
Continue reading “60 Amazing Online Fashion Stores and Their UX Tricks You Should Steal”
This is a guest post by Adrienne Dancer of Beat Bop Boom.
You might wonder why have an Etsy shop if we already have our own main e-commerce site. The reason is that Etsy has been a great way for us to reach out to customers all over the world in a very cost-effective way. Etsy is growing in popularity and a major competitor with eBay–and I prefer the design and product focus that Etsy offers compared to eBay. (I see eBay like a big yard sale, whereas Etsy has more of a boutique shop feel.) Plus, Etsy's fee structure and features are much more business-friendly compared to eBay if you are selling fixed-priced items and not interested in auction-style pricing.
Continue reading “Getting Social to Sell Successfully on Etsy”
Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and eBay, but you can find popular niche multi-vendor sites such as ThemeForest.
The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.
When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart.
Continue reading “6 Best Multi Vendor Ecommerce Marketplace Platforms in 2024”
