Blog

The Ultimate Guerrilla Marketing Guide for Ecommerce

EP Editorial Team
Ecommerce Resources

There are many ways to optimize your site and focus on delivering the most impeccable customer experience, all of which are incredibly important for a successful ecommerce business. However, when it comes to the tricks of the trade for growing your online shop; it all comes down to marketing. And in a world of advertisement saturation, there is increasingly a need to become more and more creative and innovative with marketing approaches, which has spurred the development of what is now being called Guerilla Marketing.

Continue reading “The Ultimate Guerrilla Marketing Guide for Ecommerce”

Successful Marketing Campaign Ideas For the Holidays Without Breaking the Bank

EP Editorial Team
Ecommerce Selling Advice

As the holidays approach, your online business has the potential to rake in tons of money.

Unfortunately, you also have lots of competition, meaning that your marketing budget may end up far more than what you see throughout the regular parts of the year. Increasing your marketing budget is common during the holidays, but what happens if your efforts don't pay off, and you're left paying all that money for sales that never came through?

Continue reading “Successful Marketing Campaign Ideas For the Holidays Without Breaking the Bank”

Killer Ways to Boost Online Sales During the Holiday Season

EP Editorial Team
Ecommerce Selling Advice

The holiday season is often more hectic than it is jolly for businesses, parents and just about anyone besides the kids that are getting most of the gifts.

Although stress comes along with the holiday season, it's important to remember that this time of the year is often the most rewarding in terms of sales, and it's essential to capitalize on these customers hungry for deals.

Continue reading “Killer Ways to Boost Online Sales During the Holiday Season”

Yo!Kart Review: A Multi-Vendor Platform with Special Pricing for Startups

EP Editorial Team 3.5
Articles

Are you interested in building a startup similar to Etsy?

One where third party vendors come to your website and sell their own products through your platform. A startup where all product management is completed by those third party vendors, leaving you to only keep track of maintaining the website.

Etsy-style websites are called multi vendor systems, since each of the vendors receive their own profile, and buyers land on the site with the ability to include products from multiple vendors in their shopping carts.

How do you go about making your own multi vendor ecommerce platform? Well, it turns out Yo!Kart is a pretty solid place to start.

Continue reading “Yo!Kart Review: A Multi-Vendor Platform with Special Pricing for Startups”

The Ultimate Razorpay Review

EP Editorial Team
Ecommerce Reviews

The online payment industry in India has been seeking a revolution for quite some time now, and it seems to have found a possible savior with the inception of a company called Razorpay.

This burgeoning business recently landed a $120,000 funding round, and it burst onto the scene after working through Startup Oasis, the Jaipur-based technology and business incubator.

Continue reading “The Ultimate Razorpay Review”

The Battle of Titans: Mad Mimi vs Mailchimp Compared

EP Editorial Team
Ecommerce Comparisons

In today’s review showdown, we pit Mad Mimi against Mailchimp to see which email provider will prevail. Mailchimp is the real OG, having been founded way back in 2001 one and gained a huge user base of over 9 million people. Mad Mini is slightly newer, having kicked off in 2008 and with only 125 000 customers, but may be a better fit than its more famous contender depending on your needs.

Continue reading “The Battle of Titans: Mad Mimi vs Mailchimp Compared”

Mastering Ecommerce Communication: Your Ultimate 2023 Guide

EP Editorial Team
Articles

You have a well-thought-out business plan, you’ve researched your market, your product is solid and you even have an excellent product release strategy, so you’re ready to go aren’t you? Well, in all appearances, yes, but if you don’t have a detailed communication plan and strategy already thought out, then you don’t have the entire picture to ensure the success of your ecommerce business.

Continue reading “Mastering Ecommerce Communication: Your Ultimate 2023 Guide”

China’s Ecommerce Market in a Nutshell

Thomas Guillemaud
Ecommerce Selling Advice

When it comes to the global ecommerce market, there's one contender who's quickly becoming the world's biggest: China. China's online market is the biggest in the world with an estimated value of 450 billion USD (2014) which supersedes the US' 296 billion USD by far according to Juniper Research. Understanding the structure from which it thrives is imperative if we're to learn anything from its multifaceted success.

Continue reading “China's Ecommerce Market in a Nutshell”

shopify-first-one-dollar-promo-3-months