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Product listing ads are also known as PLA ads or Google Shopping ads. In short, they're online advertisements that companies pay for on a cost per click (CPC) basis. Therefore, if your online store were to take out a product listing ad on Google, you would only pay for the times when a user clicked on that ad. No payments are made when users see the ad but don't decide to click.

In general, merchants purchase these product listing ads through Google AdWords. It's the most popular ad network in the world, but there are some smaller ones you can also look into.

You don't have to pay anything to signup for AdWords, so the only costs that come in are when users make those clicks. As for the location of the ads, they're placed on the side of Google search results and on the top.

Here's an example:

Continue reading “Product Listing Ads: The A-Z Guide for Boosting Sales Using Ads”

Identifying your target market is a critical step for any business aiming to maximize its marketing efficiency and increase sales.

By understanding who your ideal customers are, you can tailor your marketing strategies to engage them directly, ensuring that your advertisements and products reach the audience most likely to respond positively.

From startups to established enterprises, the ability to pinpoint your target market is not just beneficial—it's essential for staying competitive in today’s fast-paced market environment.

In this article, we'll explore why knowing your target market is crucial and provide a detailed guide on how to identify yours through three practical steps.

Continue reading “How to Find the Ideal Target Market Demographic For Your Store”

How to start an online boutique store is one of those questions that will never get old. Fashion constantly changes over time, and clothing allows you to choose from a large collection of different items, for both women and men. By the end of this guide, you'll know how to start an online boutique using Shopify, along with the Oberlo app- the ins and outs of the business, ways to find good dropshipping suppliers, while also exploring the supplier vetting process.

Continue reading “How to Start an Online Boutique: The Progressive Guide”

Have you encountered a chance to move into the world of omnichannel selling?

Chances are you have.

Even if it doesn't seem like it.

A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. The same goes for building a website or bringing a mobile point of sale to a trade show or craft fair.

Amazon and Walmart are currently duking it out in one of the most prolific omnichannel battles we've seen, with Amazon's attempt to create physical bookstores and Walmart scrambling to give online buyers the benefit of quick returns and pickups from its network of physical stores.

When you own an online or retail store, the question isn't if you're going to implement omnichannel strategies.

The question is when.

Continue reading “6 Awesome Omni Channel Strategies That You Can Use For Your Store”

Here's a job title you never thought you would have you considered starting your ecommerce store: photographer.

Sure, you would have expected to be an accountant, marketer, salesperson, designer, and some of the many other roles you would have to fill, but photography is something most ecommerce marketers don't think of.

But studies show that photos have a tremendous impact on sales, so it's important that you learn how to take product photos.

Unfortunately, small and midsized ecommerce businesses don't have tons of money to spend on a fancy product photographer. Luckily, we have some product photography tricks to make your photos beautiful, somewhat easy to take, and inexpensive.

Continue reading “A Guide on How to Take Product Photos the Right Way”

Social networks have been huge since the start of the decade. Facebook was the first behemoth that took off. Whatsapp followed, with a huge user base running into the billions.

And then came along Instagram.

While there is a lot of advice on how to market to users using Facebook's brilliant ad platform, many marketers are still to tap into Instagram's highly active community.

And then I came across some stats:

I was shocked.

But I was convinced- I had to get into Instagram. And I decided to do it for our in-house ecommerce project: Matcha-tea.com

So I created an Instagram account for Matcha tea and set up a process to post curated content regularly.

Well- we began getting likes, comments, and followers, but few clicks to the actual website, and no real traction. So I decided to step out of my comfort zone and study what it took to gain traction on Instagram.

Dozens of blog posts and recommendations later, I came across InstaRise, an Instagram Marketing course by Angelo Lo Presti and Giles Thomas, the founder of AcquireConvert. It looked promising, so I reached out to Giles directly about the course.

The course turned out to be a game changer for me. I now know more than I've ever known about Instagram marketing, and so I thought I'd write a detailed review about InstaRise. And even better- turns out the course is geared towards ecommerce marketers. Giles was kind enough to offer a discount for our readers too. (if you'd like to straight away see the discounted course, go here)

Continue reading “An In-Depth InstaRise Review + Exclusive Discount”