Quick Answer: Prestashop is a powerful, open-source ecommerce platform that's best suited for developers, agencies, or experienced store owners who want full control over their site.
It's not beginner-friendly, but if you know what you're doing (or have a dev), it gives you insane flexibility. The catch? You’ll need time, technical skills, and some budget for add-ons. It’s not plug-and-play, but it’s capable of scaling fast.
I've been in ecommerce for more than a decade. I've run Shopify stores, launched WooCommerce builds, tested Magento, and yes—built out multiple Prestashop stores.
It’s not the sleekest platform, but when it works, it really works. Here's my real, unfiltered take after years of hands-on experience.
