If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from?ย The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries.ย Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
But what about people in those same countries who aren't familiar with your language? They can't understand your website.ย Now that's a problem because it's clear that this hypothetical foreign country shows potential.
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