How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer. On the one hand, nothing in this world – including shipping – is free of charge, and on the other, customers unapologetically expect it to be.

And frankly, how could they not? Amazon’s ever-increasing domination over the online retail market shifted the customer’s perspective and set completely new standards. Free two-day shipping is now the new default, and small online retailers can’t escape this reality.

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How to sell on Amazon – The Ultimate guide

The best way to understand Amazon is through numbers. In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking а 30% increase compared to 2017.

To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. The Amazon marketplace alone accounts for $175 billion, and 50% of the total sales on Amazon’s US marketplace come from third-party sellers. So, yes, the cake is big enough and it's increasingly getting bigger every year.

But, what about the size of your slice?

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