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Ecommerce Shipping – A Step by Step Guide for 2023

Ecommerce Selling Advice
Global ecommerce sales are currently topping $3.5 trillion and cumulative data anticipates a 276% increase in global retail over the most recently tracked period. If you’re just starting out your ecommerce business, the first thing to learn is that global sales require global presence. This, of course, does not entail setting up multiple brick-and-mortar stores or international warehousing, but it does require a strategic and well-thought-out approach to shipping.

Why should you care about ecommerce shipping? As per BigCommerce’s 2017 survey, shipping price and speed are two of the top three most influential factors driving customer purchases. Moreover, 45% of customers have abandoned a shopping cart because of unsatisfactory delivery options, 38% say that negative delivery experience is a deal-breaker, while 66% of shoppers claim they’ve decided not to make a purchase because of higher shipping costs.

The stats speak for themselves. If you’re not dropshipping or you’re still too small to transition to 3PL (third-party logistics) fulfillment services you’ll have to store, manage and ship the products to your customers by yourself. Regardless of the type of products you sell, if you’re just starting out, order fulfillment can be a very scary undertaking with a shipload *wink wink* of variables to consider.

So, where should you begin?

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How to Offer Free Shipping for Your Ecommerce Store – The Ultimate Step-by-Step Guide

Ecommerce Selling Advice

Whether you’re dropshipping or fulfilling orders by yourself, there's one thing you can know for sure — online shoppers hate paying for shipping. They hate it so much, in fact, that 86% of them would rather abandon their shopping carts than have to pay five bucks for shipping fees. It surely is uncomfortable to know this as an online retailer. On the one hand, nothing in this world – including shipping – is free of charge, and on the other, customers unapologetically expect it to be.

And frankly, how could they not? Amazon’s ever-increasing domination over the online retail market shifted the customer’s perspective and set completely new standards. Free two-day shipping is now the new default, and small online retailers can’t escape this reality.

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How to sell on Amazon – The Ultimate guide

Ecommerce Selling Advice

The best way to understand Amazon is through numbers. In 2018 Amazon generated an estimated $258.22 billion in US retail e-commerce sales, marking а 30% increase compared to 2017.

To put Amazon’s size in perspective – the online shopping juggernaut captures 49.1% of the online retail market and 5% of the whole (online and offline) US retail market. The Amazon marketplace alone accounts for $175 billion, and 50% of the total sales on Amazon’s US marketplace come from third-party sellers. So, yes, the cake is big enough and it's increasingly getting bigger every year.

But, what about the size of your slice?

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