Author: Rebekah Carter

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her experience and expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

Rebekah Carter is a dedicated professional writer, journalist, and content specialist, and you can find her on LinkedIn for more info.

Throughout several years in the industry, she’s helped grow several leading publications and companies within the SaaS, technology, business, marketing, and branding environments. With a degree in literature and creative writing, and plenty of experience working in different environments, Rebekah has built a versatile online content portfolio.

She prides herself on her ability to translate the jargon of even the most complex industries, from artificial intelligence and extended reality, to search engine optimization. Rebekah’s areas of expertise range all the way from SEO optimization to news reporting and press release articles.

Articles Rebekah has written:

The Case For Custom Development for Enterprise Ecommerce

Rebekah Carter
Ecommerce Resources

In the expansive realm of enterprise ecommerce, custom development emerges as a pivotal strategy. Tailoring solutions to unique business needs not only enhances user experience but also drives competitive advantage, making it crucial for businesses aiming to thrive in the digital marketplace. Here's why bespoke solutions matter.

Choosing the right ecommerce platform is a complex decision that generates many concerns, such as cost, time-to-market, usability, reliability and customization.

No software solution — whether off-the-shelf or custom-developed Software-as-a-Service platform — provides everything your business needs. Off-the-shelf platforms maybe have custom modules that allow for the necessary customization, but you are beholden to the developer to maintain and update those modules going forward and to create new ones as needs arise.

Continue reading “The Case For Custom Development for Enterprise Ecommerce”

Shopify Plus Review 2024: An In-Depth Guide to the Best Enterprise Ecommerce Platform

Rebekah Carter 5
Ecommerce Reviews Shopify

In this Shopify Plus review, we'll explore how the offering provides enterprise-grade selling capabilities without the headaches, timeframes, or hefty price tags of traditional enterprise applications.

It's time to kill the myth that Shopify is only suitable for small or medium-sized businesses.

I’m sure you’ve heard that Shopify is for “mom and pop shops” and while that’s not wrong — it’s half of the story. It’s true that Shopify is known as the best platform on which to create and manage an ecommerce store, but it’s not just for small or medium-sized businesses (read our full Shopify review).

Continue reading “Shopify Plus Review 2024: An In-Depth Guide to the Best Enterprise Ecommerce Platform”

6 Best Multi Vendor Ecommerce Marketplace Platforms in 2024

Rebekah Carter
Ecommerce Selling Advice

Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and eBay, but you can find popular niche multi-vendor sites such as ThemeForest.

The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.

When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart.

Continue reading “6 Best Multi Vendor Ecommerce Marketplace Platforms in 2024”

Shopify vs WooCommerce 2025: Which Ecommerce Platform Wins?

Rebekah Carter
Ecommerce Ecommerce Comparisons

Shopify and WooCommerce are two of the most popular ecommerce platforms available — but which one is right for your online store?

After thoroughly testing both platforms across setup, pricing, features, and ease of use, I found Shopify to be the better overall choice for businesses that want a streamlined, scalable ecommerce solution.

However, WooCommerce offers unbeatable flexibility if you already use WordPress or want full control over your store.

Below, I’ll walk you through how both platforms perform in key areas like pricing, SEO, design, and payment processing — and help you decide which one suits your goals.

Continue reading “Shopify vs WooCommerce 2025: Which Ecommerce Platform Wins?”

Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners

Rebekah Carter
Ecommerce Selling Advice

On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.

Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?

Continue reading “Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners”

Best SSL Certificate for Ecommerce – How to Choose What Actually Works

Rebekah Carter
Ecommerce Resources

If you're running an ecommerce store, the best SSL certificate for ecommerce isn’t just a tech checkbox — it’s a sales tool. Without one, your site shows up as “Not Secure,” your customers bounce, and Google quietly pushes you down the rankings.

But here’s the thing: not all SSL certificates are built the same. Some offer nothing more than basic encryption. Others display your business name in the browser and come with liability protection in case things go sideways.

The right one depends on what you’re selling, how big your store is, and how serious you are about trust.

This guide breaks it all down: what SSL actually does, how to choose the right type, and which providers give you real value without the markup.

Continue reading “Best SSL Certificate for Ecommerce – How to Choose What Actually Works”

Shift4Shop Review: My Verdict for 2026

Rebekah Carter 3.5
Ecommerce Ecommerce Reviews

Shift4Shop offers a compelling pitch to online sellers in the US: get a fully featured ecommerce platform with no monthly fee, as long as you use Shift4’s built-in payment processor.

But does this free model come with hidden trade-offs? And how does it compare with better-known platforms like Shopify or BigCommerce?

In this review, I’ll walk you through the pricing, features, and functionality of Shift4Shop based on real-world testing and independent research.

If you’re considering building an online store, this guide will help you decide whether Shift4Shop is the right fit for your business.

Continue reading “Shift4Shop Review: My Verdict for 2026”

shopify-first-one-dollar-promo-3-months