Author: Rebekah Carter

Rebekah Carter

Rebekah Carter is an experienced content creator, news reporter, and blogger specializing in marketing, business development, and technology. Her experience and expertise covers everything from artificial intelligence to email marketing software and extended reality devices. When she’s not writing, Rebekah spends most of her time reading, exploring the great outdoors, and gaming.

Rebekah Carter is a dedicated professional writer, journalist, and content specialist, and you can find her on LinkedIn for more info.

Throughout several years in the industry, she’s helped grow several leading publications and companies within the SaaS, technology, business, marketing, and branding environments. With a degree in literature and creative writing, and plenty of experience working in different environments, Rebekah has built a versatile online content portfolio.

She prides herself on her ability to translate the jargon of even the most complex industries, from artificial intelligence and extended reality, to search engine optimization. Rebekah’s areas of expertise range all the way from SEO optimization to news reporting and press release articles.

Articles Rebekah has written:

6 Best Multi Vendor Ecommerce Marketplace Platforms in 2024

Rebekah Carter
Ecommerce Selling Advice

Multi-vendor online shops, aka marketplaces, are gold mines when done right. The big dogs are Etsy and eBay, but you can find popular niche multi-vendor sites such as ThemeForest.

The idea behind multi-vendor sites is to allow people, or companies, to create profiles and post their products for sale.

When customers come to your multi-vendor site they can pick one item from John Q web designer and another from Company XYZ and it is all processed through the same shopping cart.

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Shopify vs WooCommerce 2025: Which Ecommerce Platform Wins?

Rebekah Carter
Ecommerce Ecommerce Comparisons

Shopify and WooCommerce are two of the most popular ecommerce platforms available — but which one is right for your online store?

After thoroughly testing both platforms across setup, pricing, features, and ease of use, I found Shopify to be the better overall choice for businesses that want a streamlined, scalable ecommerce solution.

However, WooCommerce offers unbeatable flexibility if you already use WordPress or want full control over your store.

Below, I’ll walk you through how both platforms perform in key areas like pricing, SEO, design, and payment processing — and help you decide which one suits your goals.

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Remarketing vs Retargeting – Best Practices for Ecommerce Site Owners

Rebekah Carter
Ecommerce Selling Advice

On average, online stores manage to convert just 3% of their visitors into customers. That’s just 3 sales out of 100 visitors.

Now, getting all these visitors on your website takes time, and costs money. How you wish you could have had at least 5 – 6 sales out of 100 visitors that land on your website?

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Best SSL Certificate for Ecommerce – How to Choose What Actually Works

Rebekah Carter
Ecommerce Resources

If you're running an ecommerce store, the best SSL certificate for ecommerce isn’t just a tech checkbox — it’s a sales tool. Without one, your site shows up as “Not Secure,” your customers bounce, and Google quietly pushes you down the rankings.

But here’s the thing: not all SSL certificates are built the same. Some offer nothing more than basic encryption. Others display your business name in the browser and come with liability protection in case things go sideways.

The right one depends on what you’re selling, how big your store is, and how serious you are about trust.

This guide breaks it all down: what SSL actually does, how to choose the right type, and which providers give you real value without the markup.

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Shift4Shop Review: My Verdict for 2026

Rebekah Carter 3.5
Ecommerce Ecommerce Reviews

Shift4Shop offers a compelling pitch to online sellers in the US: get a fully featured ecommerce platform with no monthly fee, as long as you use Shift4’s built-in payment processor.

But does this free model come with hidden trade-offs? And how does it compare with better-known platforms like Shopify or BigCommerce?

In this review, I’ll walk you through the pricing, features, and functionality of Shift4Shop based on real-world testing and independent research.

If you’re considering building an online store, this guide will help you decide whether Shift4Shop is the right fit for your business.

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The Ultimate CoreCommerce Ecommerce Review

Rebekah Carter 3
Ecommerce Ecommerce Reviews

Matt DeLong established the company in 2001. However it wasn’t fully launched as CoreCommerce until 2008. They offer an ecommerce shopping cart software that is completely web-based and easily allows you to launch an online store.

Noteworthy clients include among others, Tendergrass Farms, Spark Living and The Poster List. Since their launch the company has powered more than 13,000 stores. While that might seem like a lot it is actually only 1/10 of other major competitors such as Shopify. We still feel the company is worth considering and here’s why.

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