22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

We purred over data from more than 2,000 of the world’s most visited eCommerce retailers across multiple categories, including:

  • Fashion
  • Consumer Electronics
  • Kids Products
  • Beauty and Skincare
  • Automobile
  • Pet products
  • Sports

And more. We relied on SEMrush’s analysis and tools to provide the data in this report.

Continue reading 22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

A Step-By-Step Guide To Technical SEO

If you get your site's technical SEO wrong, everything else goes down the drain. Get it right, and you've probably solved the number one headache of site optimization and conversion.

In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. For enterprise and mid-level companies, that figure goes to 65.4 and 66.7 percent, respectively.

Continue reading A Step-By-Step Guide To Technical SEO

An Honest WP Event Manager Review

What’s the most effective way to sell your event tickets?

Offer early bird rates.

Yes, 51.3 percent of event organizers said offering early bird rates sold their tickets more than anything else. Other tactics that worked include:

  • Discount codes, 24.4 percent
  • Group booking rates, 13.5 percent
  • Offering referral codes, 10.8 percent

Did you notice anything?

Here it is:

You can’t use any of those event promotion tactics without an event management solution. It’ll be a nightmare.

That’s where WP Event Manager enters.

Continue reading An Honest WP Event Manager Review

How to Choose a Domain Name for Your Ecommerce Business

Domain names were not always for sale. They used to be free.

Until 1995, you didn’t have to pay for a domain name. That’s a full 12 years after Paul Mockapetris and Jon Postel invented the domain name system.

Today, you have over 1500 brandable choices on what goes to the right of the dot on your domain name. You don’t have to settle for a .com when you have more relevant options such as .STORE, .ONLINE, .SITE, and more.

There are over 366 million domain names registered today.

Oh, and we pay for them too. Someone even paid a whopping $49.7 million for a domain name.

Most domain name acquisitions go unannounced. But thanks to an SEC filing, the most valuable domain name acquired is Cars.com at $872 million.

Continue reading How to Choose a Domain Name for Your Ecommerce Business

AMZScout Review: Everything You Need to Grow an Amazon Business in One Place

If selling on Amazon overwhelms you and you think the platform is competitive, you’re right. But that can be a big advantage if you use a tool like AMZScout.

Amazon has about 8.6 million registered sellers worldwide, but about 24.4 percent of them are active sellers. However, this doesn’t stop the daily subscription of about 3,089 sellers on the platform.

Continue reading AMZScout Review: Everything You Need to Grow an Amazon Business in One Place

Magento 1 End of Life (Oct 2020): How You Should Respond to It?

The initial date for Magento 1 End of Life (EOL) was November 2018. However, in September 2018, Magento set the final end of life date to June 30, 2020.

Joe Ayyoub, the Director of Support Operations at Magento, made it clear that the extension of the EOL is to ease the stress on their merchants.

So by June 2020 end of life date, Magento will stop all software security patches or quality fixes to Magento 1. You won’t suddenly go out of business, but you might not like the outcome if you don’t take action.

Back in 2018, the deadline for the Magento 1 EOL must have felt like a long time, but now, the countdown is in days. Although no one will stop you from continuing with this platform, it’s in the best interest of your business to switch to Magento 2 or its alternatives.

Continue reading Magento 1 End of Life (Oct 2020): How You Should Respond to It?

How to Turn Your Brick-and-Mortar Store into an Online Store

Taking your brick and mortar store online, comes with short term and long-term benefits. In the short-term benefits is that you keep selling even with the present COVID-19 incidence. You’ll help your customers comply with physical distancing while meeting their needs.

In the long term, moving your store online keeps you in business. Thousands of brick and mortar stores have closed down because shoppers are moving online.

Besides, the rise of ecommerce platforms like Shopify, 3dcart, BigCommerce, Big Cartel, and the rest makes this transition easy.

Continue reading How to Turn Your Brick-and-Mortar Store into an Online Store