When I think about the search bar when building an ecommerce shop, my immediate reaction is, “Looks fine.” It's funny because before I started getting educated by some smarter folks, I figured a search bar was the most basic of tools, one that had minimal effect on overall conversions. Boy was I wrong. After implementing a few more advanced search bar tools, I began realizing just why Google has an edge over Bing. Search modules matter, big time.
In fact, an incredible number of people who come to your site go straight for the search bar. This means you want to wow them, or at least make like a sports referee and avoid getting noticed (because of the smoothness of the search). Therefore, I would recommend not being satisfied with your current search integration, especially if using Shopify. So many other apps are available to improve your experience. As an example, we found an app called Algolia For Shopify.
Continue reading Algolia For Shopify Review: A More Relevant Search Integration for Ecommerce
Shopify has mainly been known as an “out-of-the-box” ecommerce solution, with a monthly payment plan and beautiful dashboard for managing your products, payments, shipping configurations and more. You've always had the opportunity to signup for the Shopify Lite Plan ($9 per month) in order to embed Shopify Buy buttons on your website. In short, running a Shopify store on WordPress has always been available. However, it's recently gotten easier with the addition of a Shopify WordPress plugin.
Continue reading Shopify WordPress Plugin: How To Get the Best of Both Worlds
What's the biggest regret most online businesses have when looking back? More often than not you'll hear tales about how much more money they could have made if they just took the time to start collecting email addresses from customers. It's the same tale for ecommerce stores and bloggers, along with brick and mortar stores with websites.
Email lists and newsletters get people coming back to buy more, so it's essential to have beautiful signup forms, analytics for understanding your best tactics and certain popup forms that are proven to increase conversions. We've reviewed a few email subscription form plugins in the past, but none of them get as much press as these guys, so please read our OptinMonster review.
Continue reading OptinMonster Review: Incredible Support and Analysis Features for a Simple Plugin
As many of us know, Facebook Messenger offers an instant messaging module for Facebook users. It connects you with your friends, and generates quick, easy conversations, without having to go on a friend's wall to post something that should most likely remain private for whatever reason. Just recently, Facebook opened this section of its platform up to businesses. This means that companies can get sponsored content on there, sell their products and potentially post ads or even generate bots to interact with customers.
Continue reading How to Use Facebook Messenger to Generate Sales
Let's face it, running an online store requires a considerable amount of work when it comes to marketing. You have to engage with customers through social media, blog posts, up-sells throughout the sales process, coupons and all the other elements that come along with pushing people to your website. However in this AWeber review we talk about the one marketing tactic that seems to stand above the rest: email marketing.
Continue reading AWeber Review: Best E-mail Marketing Service for Ecommerce (January 2019)
Think about your online store.
Now think about a world in which you never started that store. Would you have ended up in a completely different place in your life? Can you even imagine it at all?
If you've found success in the world of ecommerce, chances are you can't fathom the idea of not working on whatever it is you're selling.
Continue reading 50+ Hard Lessons You'll Learn When Running an Online Shop
You've seen it through Amazon Prime, but it is worthwhile for your online store?
We're talking about free return shipping.
So many other methods for standing out from competition are coming out. For example, you could provide free shipping after a certain amount of money is spent. Or you could put a strong focus on your support team to gain a reputation like that of Zappos.
Continue reading The Future of Return Shipping and How You Should Approach It
Do you have any idea what users are thinking when they leave your shopping cart?
Are you interested in sending out emails to those leads in order to bring them back to your website?
An online business needs a little something more than just a hard working team who supports customers. It also requires more than quality products.
Continue reading Wishpond Review: A Lead Generation Tool With So Much More to Offer