U.S. Ecommerce Sales Grew 20 Percent during the Holiday Shopping Season

The holiday season has just ended, and in the U.S. retail sales grew 7.9 percent, between Black Friday and Christmas Eve, even better news, ecommerce was among the biggest winners this holiday season, growing about 20 percent from a year ago, this according to MasterCard Advisors.

More than 70 percent of U.S. consumers report doing more research online than before, and with the right incentives, more and more customers are making the jump to online shopping. According to MasterCard, if the proper customer experience and incentive — free or fast shipping, for instance — is in place, then customers are much more likely to complete the deal online.

Ecommerce's rise is a solid indication of an empowered and savvy shopper. We'll be watching to see if this behavior continues into 2016.”

Other interesting numbers:

  • November and December drive 30% more e-Commerce revenue than non-holiday months.
  • 78% of shoppers used the internet for holiday research last year.
  • An estimated, 92% of holiday shoppers will go online to either research or purchase gifts this season.
  • The days from Black Friday through Christmas pull in 50-100% more revenue compared to shopping days throughout the rest of the year.
  • 25% of shoppers said they had done some holiday shopping before Halloween.
  • The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.
  • 48% of holiday shoppers said they did the majority of their shopping on or before Cyber Monday.
  • According to a recent study, 41% of online shoppers purchased from a new retailer.

Sources: Statista, Google, Shopify, RJ Metrics, TopRank


When Does Most Holiday Shopping Occur?

The start of the season is important for planning ad budgets, promotions, and inventory, so it’s critical to get it right. Most industry research defines the holiday season as November 1st to December 31st. We wanted to find out if that meshed with reality—does holiday shopping really start on November 1st?

What does this mean for 2016?

Don't forget that all the hard work you put in to making your Search Engine Optimization (SEO), Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), and customer retention strategies great in 2015, need to be revised and carried over to 2016. Keep checking back for great ideas on how to optimize your ecommerce presence.


Catalin Zorzini

I'm a web design blogger and started this project after spending a few weeks struggling to find out which is the best ecommerce platform for myself. Check out my current top 10 ecommerce site builders.