HOW TO: Use Analytics and Research Before & After Opening an Online Shop

Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?

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Ways to Validate Your Niche for Less than $100 (Part 2 of 3) – Hello Bar

validate niche hello bar

This is the second episode of our series on niche validation. You might want to read part one and three to get the whole picture. 

I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”

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How to Choose the Right Name and URL for Your Online Shop

Ecommerce domain name

Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.

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20 new and free infographic kits & templates

Clever graphic designer always keep some infographic kits and elements handy. Why? Because infographics – even though not that popular as they were two years ago – are still all the rage when it comes to content marketing, so high quality dataviz pieces will always be in demand. Today we've selected for you some high quality, free new resources for your toolkit. Scroll down and let me know which is your favourite.

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8 Amazing Web Tools to Spy on Your Competition

Don't think OO7! OK, maybe just a bit. But delete all the dangerous bits from the Bond equation, because in these situations, ‘to spy' means to ‘discover by close observation', ‘to investigate intensively' and their variations. The apps listed below are meant to offer insights, tips and priceless data that should help with marketing and ad strategies, even design choices, and much more. Take a closer look; I hope you'll add a few new items to your toolbox!

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A bag less ordinary

You know that dream where you end up in a cartoon? Something along the lines of “Who Framed Roger Rabbit”, but much better? The thing is that afterwards you don’t remember the ‘stars’, or the confusing storyline, you only remember the colours. They are bright, and it seems like somebody is constantly refreshing them, as they never fade. And you don’t want to wake up because your room has goose egg green walls and beige carpet.

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