Today we're discussing how to properly use research and analytics before and after building your ecommerce business. First and foremost an ecommerce entrepreneur must profile target customers. For example, what are their current buying behaviors? What age groups are likely to purchase the product? What is their discretionary income? What percentage of this age group is currently buying online?
This is a guest post from Jerry Cao of UXPin – The UX Design App.
An MVP is much more than just a minimum product. It is perfection by subtraction, the simplest experience, a serious reality check — “Hello, World!”. An MVP trims all the fat and leaves just the essence.
I've spent the last 2 months speaking to successful ecommerce entrepreneurs on my podcast, Shopify Masters, and one of the most common mistakes entrepreneurs regret making is that they started off with too many products. One of my guests, Morgen Newman from MixedMade (click here to listen to his story of launching an ecommerce store that generates revenue in 30 days), spoke about a valuable lesson a seasoned entrepreneur taught him. The entrepreneur told him “when you go from 1 product to 2 products, you doubled the amount of work and risk.”
There are many reasons why a pre-built eCommerce platform might sound more appealing to you than having to hire a web developer to build a brand new one for you. Though, from experience, in most cases the heaviest factor is the ease of use and ability to work closely with a community of other online store owners.
Your domain name (URL) is going to be the pathway for a customer to reach your eCommerce store. It is the phrase, the name of the brand, the one thing that enables others to know you, to visit your store and to recognize you when the name presents itself. Google, it is quite the name for a company, but because of saturation and growth of the e-world, finding a great domain name is becoming increasingly difficult.
Clever graphic designer always keep some infographic kits and elements handy. Why? Because infographics – even though not that popular as they were two years ago – are still all the rage when it comes to content marketing, so high quality dataviz pieces will always be in demand. Today we've selected for you some high quality, free new resources for your toolkit. Scroll down and let me know which is your favourite.
Don't think OO7! OK, maybe just a bit. But delete all the dangerous bits from the Bond equation, because in these situations, ‘to spy' means to ‘discover by close observation', ‘to investigate intensively' and their variations. The apps listed below are meant to offer insights, tips and priceless data that should help with marketing and ad strategies, even design choices, and much more. Take a closer look; I hope you'll add a few new items to your toolbox!
You know that dream where you end up in a cartoon? Something along the lines of “Who Framed Roger Rabbit”, but much better? The thing is that afterwards you don’t remember the ‘stars’, or the confusing storyline, you only remember the colours. They are bright, and it seems like somebody is constantly refreshing them, as they never fade. And you don’t want to wake up because your room has goose egg green walls and beige carpet.