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Word of mouth has always been one of the best ways to get people to buy or at least consider buying from a particular business.

While it is hard to get everyday people to talk about a particular product, getting a group of say 100 people to mention a product to the 500 or so combined people they interact with frequently is rather easy — it's traditional word of mouth.

One great way to avoid the roundabout ways to get hundreds of people talking about a business or sharing a product, it is possible to get one or two influential people that have large followings that respect them to talk about a product with their following. This is influencer marketing.

Continue reading “How to Increase Your Reach with Influencer Marketing Strategies”

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics—a blog about analytics, marketing, and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

There is no correct method for creating a content video, but there are steps to take which helps consumers make informative choices about the product they want and where to purchase the product.

Continue reading “How to Produce Stellar Product Videos That Boost Sales”

Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media, that connecting has been made much easier.

Instagram has become a favorite for e-commerce brands to show off their products and engage with their target audience.

Continue reading “How the Best Ecommerce Brands Engage Users on Instagram”