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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

EP Editorial Team
Articles Creator Economy Influencer Marketing Live Shopping

On December 20, 2021, the State Tax Bureau of China announced that Viya would be fined $ 210 million(¥1.34 billion) for tax evasion. This is the highest fine levied on an individual in the country's history. Later on the same day, all of her online accounts, as her business platforms, were closed down in accordance with the authorities' stipulations.

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). According to Alibaba Group, Viya’s gross merchandise volume (GMV) in the presales day for Double 11, the most extensive online shopping festival in China, reached $ 134 million (¥ 8.53 billion), hitting the number two spot for GMV last year. In 2020, she was selected as Fortune China Most Influential Businesswoman, and Forbes China Up-and-Coming Businesswoman in 2021.

Continue reading “Viya, China's top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.”

Uscreen Review (2023): Your Guide to the Uscreen Video Platform

Rebekah Carter 4.5
Articles Video Monetization

In this Uscreen review, we’ll be taking you on a tour of one of the more popular solutions for video creators looking to create a video on demand business.

This all-in-one platform promises a convenient way for business owners to grow their streaming business. You can host, distribute, and even monetize your videos all in the same environment, with your own branding.

Quick verdict:

Uscreen is a fantastic tool for people looking to monetize their video streaming strategy. With access to a basic plan for beginners, API support for developers, and so much more, Uscreen can support a wide range of use cases. If you’ve ever wanted to build a business which takes advantage of the age of Android TV, and Netflix, Uscreen could be the tool for you.

Here’s everything you need to know about Uscreen.

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Tapfiliate Review (2023): Everything You Need to Know

Rosie Greaves
Articles

If you’re an online business trying to market yourself to the masses, you’ve likely considered affiliate marketing. 

Affiliate marketing is a great way to encourage existing customers and influencers in your niche to share their love of your product with their own following. 

The principle is simple: Your affiliates share a unique link to your products. Then, they earn a commission when a sale occurs through that link. 

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Best Fulfillment Center for Small Business in 2023

Joe Warnimont
Articles Ecommerce Fulfillment Reviews Fulfillment

You may wonder if a fulfillment center is only for large businesses. Is it expensive? Do you need certain sales volume? Does it require too much extra work you don't have the time for? To answer those questions, we must clarify that 3PL fulfillment is in fact for every type of business. However, you simply have to partner with a fulfillment company that caters to small businesses. That's why we put together this list of the best fulfillment center for small business, taking into account pricing, accessibility, fulfillment speed, and volume requirements.

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SupDropshipping Review: Is This The Dropshipping Platform for You?

Rosie Greaves
Articles dropshipping

When it comes to launching your own online store, the conversation wouldn't be complete without discussing drop shipping. Dropshipping is often the cheapest, least risky way for new entrepreneurs to sell online.

With drop shipping, you sell products from a third-party dropshipping supplier via your ecommerce website. However, your supplier stores the products in their warehouses and ships them directly to your customers. That way, you don’t have to keep inventory at home or waste money on merchandise, warehousing costs, or shipping.

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A Comprehensive Zendesk Review (2023) – The Best Help Desk Solution?

Naj Ahmed
Articles Help Desk Help Desk Software

Zendesk is a suite of customer support and sales apps that are widely used around the globe. The company creates software programs that help with engagement, customer support, and sales.

If your business has a digital presence, you will want to invest in a robust help desk software solution through which you can manage new leads, and offer support to existing customers. With Zendesk, you can do it all. Their services became all the more important as companies transitioned to online models during the global pandemic.

While there are quite a few alternatives out there, Zendesk is still the market leader when it comes to offering support solutions. Its extensive suite of software apps are geared towards businesses of all sizes.

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Squarespace vs Weebly vs Wix 2023: Which is Best For You?

Rosie Greaves
Articles Website Builder Reviews Website Builders

Have you ever built a website?

Even if the answer’s “no,” you’ve probably still heard of these guys: Squarespace, Weebly, and Wix. 

From TV screens to Facebook feeds and Youtube Ads, there's a good chance you’ve seen at least one of these platforms advertized. 

Each is packed with some great features – so how do you choose the best one for your website building project? 

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Instagram Live Shopping: Everything You Need to Know

Rosie Greaves
Articles Creator Economy Influencer Marketing

The future of online shopping is here. 

Cue, live shopping – a phenomenon that's taken the eCommerce world by storm. 

For the uninitiated, live shopping is best described as social media joining forces with the home shopping network. Apparently, live shopping arose in 2016 for the first time with popular Chinese influencers using an app called TaoBao to demonstrate and sell their products. Fast forward to today, and it's now a $60 billion industry, and unsurprisingly, retailers in the west are lining up to buy into this trend.

To get a feel of just how much live shopping is taking off, take Alibaba, for example. Their presale live stream event last year generated $7.5 billion in just 30 minutes!

That’s why in this article, we’re looking at how to use Instagram live shopping to increase conversions, improve your brand's appeal, and differentiate yourself from the crowd. Trust us; there’s never been a better time to get on board with this exciting trend.

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