What's one of the main problems with selling on places like eBay, Amazon, and even Etsy?
Think about how you set up your Amazon store and the way you interact with your customers after a sale.
Well, for one thing, Amazon branding is all over the packages sent out, the email exchanges, and of course, the Amazon Prime loyalty program they have had so much success with.
The main problem is that selling on Amazon builds up loyalty for Amazon. Not your business.
Sure, you'll find customers who keep coming back, but nothing like you would get with your own VIP or loyalty program.
The key to the whole loyalty game is recurring income. You lock in your faithful customers for those monthly payments, then hope that they order additional items along the way.
The same goes for points systems, where the users see the points as a way to get discounts in the future. Not only do they like your company more, but it's a surefire way to get them coming back to your own website.
Today, we're going to talk about how you can boost your ecommerce store's revenue using effective customer loyalty programs.
We'll explore real-world loyalty strategies and look at how they are implemented by big companies. We'll even take an actionable peek into how you can implement these strategies for your own online stores.
Continue reading How to Boost Ecommerce Revenue With Customer Loyalty Programs
Customers are known to trust each other far more than they do brands. It's the reason online reviews are so popular, but even that's becoming controlled by companies with paid reviews.
Therefore, customers are always looking for ways to find credibility in the online world. There's far too much fraud, too many sites that aren't secure, and too many companies that are trying to scam customers out of their money.
What are the customers supposed to do?
Well, this poses a problem, and an opportunity, for us ecommerce professionals. The consumers don't want to trust you, therefore you're stuck trying to figure out how to become trustworthy. On the other hand, if you provide full credibility in some way, then you're already way ahead of many of your competitors.
One of the ways to show that credibility is to become a Google Trusted Store.
Continue reading How to Become a Google Trusted Store- A Step by Step Guide
Ever thought about selling shower curtains with your original design printed on them?
How about coffee mugs with inside office jokes? Or statement phone cases?
These custom products are sold all over the internet, but the good news is that there's always room for more creativity.
After all, your ideas are going to be completely unique, allowing you to make money on your best designs.
The main problems you'll encounter involve fulfilment, billing, designing, and sourcing. Luckily, Printify takes care of all of these.
Continue reading Printify Review: Easy and Quick Way to Create Products With Your Designs
Wave Apps offers several products ranging from accounting platforms to invoicing. Some of the other offerings include lending, payments, payroll, and receipts.
When you think about it, just about all of these can be implemented into an ecommerce system. For example, you can send out digital receipts, manage payments and get your payroll under control.
However, this is a Wave Accounting review, a focus on the easy and free accounting software made just for small businesses. The good part is that you can use the software for both online and brick and mortar companies. Or, it allows you to connect both online and offline sales for the ultimate bookkeeping solution. Overall, each of these products
Continue reading Wave Accounting Review: Truly Free (And Simple) Accounting Software for Small Businesses
If you've ever hired a developer, you may have wondered whether or not one of your own workers (or yourself for that matter,) could have done the job yourself.
In the past, it was required to find a technology expert to create email marketing campaigns, pop-up forms and marketing automation modules.
That's not the case anymore.
A wide range of tools are available for your marketing pleasure, and none of them are as sleek and easy-to-use as Wishpond. In this detailed Wishpond review, we'll discuss how you can easily run your entire ecommerce marketing program with Wishpond.
I've played around with many marketing tools in the past. Today, you're mainly going to find solutions that don't require coding.
Continue reading How to Run Your Entire Ecommerce Marketing Program with Wishpond
What are some of your main goals as an ecommerce professional?
Would you like to increase traffic, build your reputation or increase conversions? What about improving your customer service?
All of these are fine goals, but putting your plan into action and actually achieving those goals becomes a little trickier. That's where customer reviews come into play, since they build your credibility, give your customers an easier shopping experience and combine with SEO to guide more people to your site.
Continue reading Trust Pilot vs Feefo vs Yotpo: The Ultimate Product Review Platform Comparison
Handling reviews through WooCommerce, or any ecommerce platform for that matter, can be slightly unorganized.
The same goes for the interface that customers use, where it asks for too much customer information to post a review, or the form requires too many steps to publish.
In this Woo Reviews (by Wiremo) review, we're going to cover a plugin that hopefully mitigates all of your problems with reviews. It's a plugin that improves WooCommerce reviews, so those of you who utilize WordPress and WooCommerce for your online store will have a wonderful solution for customer reviews.
Although the primary plugin covered today works with WooCommerce, Wiremo also supports integrations with the following systems:
Continue reading Woo Reviews by Wiremo Review: Sleek Customer Reviews with Requests and Conversations
Popups and promotional banners are only useful if they're targeted to the customer seeing them.
Think about it: If I land on an ecommerce store and they reveal an exit-intent popup banner for 20% off all ladies merchandise (I'm a guy,) I'm going to close the screen immediately.
It also depends on where the customer is located in the shopping process. For instance, maybe a user is thinking about throwing another item in their cart but they're not quite sure. In that case, you don't want to redirect them to a promotion for another product, but rather keep selling the item they were almost about to buy.
Not all exit offer plugins and apps allow for this type of flexibility, but Picreel seems to do a good job seeing what customers are doing on your site and only sending them the promotions and offers that make sense. So here's an in-depth Picreel review if you'd like to learn more about the most advanced exit intent technology for ecommerce websites.
Continue reading Picreel Review: Simple Exit Intent Offers That Don't Burn You Out