Experienced ecommerce pros know the deal.
There's no magic formula when it comes to marketing to customers.
It takes testing, making mistakes and learning what your specific customers want.
One of the best ways to find new customers and bring back the old ones is by retargeting. And the same idea of testing and making mistakes rings true for that.
Continue reading Here Are 5 Big Problems With Your Retargeting Efforts
Marketing tactics for ecommerce stores come in many forms, but none of them compare to the power of a quality referral program. We've done the research and spent several weeks testing out the best solutions. After testing, checking with users and establishing the best value, we've come to the decision that Ambassador is currently the best referral software for ecommerce. With its omnichannel capabilities, beautiful ecommerce integrations and numerous forms of referral programs, the Ambassador referral software beats out the rest of the competition with a strong lead. If you're interested in learning more about why Ambassador is so impressive, along with the other solutions you might be interested in, keep reading to learn more.
Continue reading Best Referral Software for Ecommerce
Landing pages and ecommerce go hand in hand. At some point, your ecommerce store needs advertisements to drive traffic. Well, those ads need to send potential customers to a landing page. The same goes for inbound links from blogs and publications. If your visitors don't land on a relevant landing page, they're going to be rather confused. So the big question is which landing page software should you choose. We're keen on recommending Instapage because of its beautiful templates, collaboration tools and heatmapping. This Instapage review outlines all of that.
Continue reading Instapage Review: Killer Ecommerce Landing Pages With Tons of Features
The time has come.
You've done the product development, built your ecommerce site, worked on marketing and acquired your first customer.
Now it's the moment of truth: Fulfilling the order.
Order fulfillment doesn't come into play during the sales process, but it's arguably one of the most important aspects of maintaining loyal customers. Because if an order ships late or you don't communicate well with the customer, they're probably not coming back.
Continue reading Choosing Between Self-fulfillment, 3rd-party Logistics and Dropshipping
If you currently run an online shop, take a moment to check your analytics. Where do most of your customers come from? The majority of your customers probably hail from the country you do business in, but chances are you get some decent numbers for other random countries. Chances are those people also speak your language, allowing them to navigate through your website and buy an item they find appealing.
But what about people in those same countries who aren't familiar with your language? They can't understand your website. Now that's a problem because it's clear that this hypothetical foreign country shows potential.
Continue reading Weglot Review: The Best Website Translator to Go International With Ecommerce
If you've ever watched Shark Tank, you know how much backlash an entrepreneur can get for spending too much money on promotions and marketing on a young product or company. Simply put, consistently throwing money at an idea is no way to replace clever, quality marketing tactics, many of which are cheap or completely free. So how do you inexpensively market your ecommerce products?
Continue reading How to Inexpensively Market Your Ecommerce Products
When I think about opensource ecommerce, WooCommerce and Magento come to mind. That said, quite a few other opensource solutions exist, and they don't always get their due. Take nopCommerce for example. It's a free, intuitive, clean option with less confusing elements as Magento. This nopCommerce review takes a look at the intricacies of the whole program, including the standout features and whatever unique attributes it has for ecommerce professionals.
Continue reading nopCommerce Review: An Intuitive Opensource eCommerce Solution for All
WordPress is an exceptional option for ecommerce professionals looking for more control over their online stores. It does require a little bit of extra work (finding your own hosting, transferring domains, setting up WordPress,) but you gain full control over your online shop, you get to easily add and adjust CSS and HTML, and the options for expanding your site are endless with the help of plugins. WooCommerce is the most popular WordPress ecommerce plugin, but it doesn't have any features for selling tickets. That's why we want to explore the best WordPress plugins for selling tickets to events.
Continue reading The Best WordPress Plugins for Selling Tickets to Events