Whether you're attempting to accumulate more customers or simply trying to get feedback from your customers, you generally have to piece together marketing and ecommerce apps and tools to make it all happen.
However, REES46 has taken a different approach, bringing together everything from smart product recommendations to triggered emails and customer segmentation to real-time analytics.
I'm always looking for the next best ecommerce marketing suite, because even platforms like Shopify force you to work with a hodgepodge of different apps.
That's not the case here, so keep reading our REES46 review to learn more.
Continue reading REES46 Review: Strong Personalization and Automation in an Ecommerce Marketing Suite
As an ecommerce professional, one of the first things you learn is that you're much better off trying to keep customers than finding new ones.
It costs five times as much to attract a new customer compared to retaining an old one, so it's certainly worthwhile to setup things like email newsletters, cart abandonment tools and loyalty programs. Those VIPs are the ones that are going to keep your business afloat.
And that's fine, but what about actually getting those customers in the first place? Then, what about when you hit a plateau where you need to once again establish your marketing strategies to accumulate more new customers?
Continue reading The Best Shopify Apps for Bringing in New Traffic and Visitors
Let's say a customer named Susan stops by your outdoor gear online store.
Susan purchases a gift to be sent to a friend. A month later she doesn't recognize the charge on her bill so she asks to have it refunded through her bank. This results in a potential chargeback for your ecommerce store.
The same goes for Steven, who comes to your site with fraud in mind. He buys a pair of boots, claims they were never delivered and asks his bank for a refund.
Now, one example is unintentional while the other is malicious, but both could end up costing your company big bucks if the chargebacks aren't handled properly.
That's where Charegbacks911 comes into the picture.
Continue reading Chargebacks911 Review: Minimize Chargebacks and Recover Revenue Lost
Some commons problems often arise when ecommerce professionals look for payment processing:
- There are too many fees.
- Payment processing may not be offered in your country or region.
- You can't sell to customers in some countries.
- Credit cards are the only payment option.
- Fraud is high.
- Chargebacks are common.
- Sometimes you can't process recurring billing or subscriptions.
These hurdles make it a pain in the butt when researching for the best payment processing, but Alternative Payments has a new business model that attempts to get rid of these situations.
Continue reading Alternative Payments Review: Catering to Customers Who Don't Like Credit Cards
Think about all of the notifications you receive on a weekly basis. Some come in the form of mobile app push notifications, while others combine to form the onslaught of emails you receive in your inbox. Throw in SMS and you start to realize that the clutter being built up throughout your day makes it tough to keep it all in check.
And that's from the perspective of an average user.
Now think about notifications as an ecommerce professional. The competition to communicate and connect with customers seems impossible to beat.
Continue reading Wigzo Review: Browser/Desktop Notifications for Ecommerce
Crowdfunding has become extremely popular in the recent past, allowing entrepreneurs and smaller companies to gain funding from regular people for their projects such as movies, smart coolers, interesting games and more. Crowdfunding works by asking people to contribute to the campaigns, who then receive rewards for their “investments.”
Continue reading Crowdfunding and PreOrder Platforms: Celery vs Shopify vs Kickstarter vs Indiegogo
Some might argue that security is one of the first things to look for when scouting hosting companies. I would state the opposite. Security with web hosts is similar to choosing a car based on security. If you go to Consumer Reports and look at just about any car, you're going to see that security has been covered vigorously with all companies.
In short, these companies have realized that security is indeed the number one concern for customers, so they have invested lots of time and money into it.
The same goes for web hosts, so security doesn't really factor into the equation of which one to choose.
Continue reading The Truth About What to Look for in a Web Host
Sending an email to a client or potential customer is one of the easiest ways to show your professionalism and overall branding.
Although it's easy and free to setup an email with Gmail or Yahoo, you look far less credible. That's why a free business email address is required.
For example, a business email address looks something like this:
Therefore, people see that you're a legitimate company, and they can even view where your official website is located. Not only that, but Gmail, Hotmail and other free accounts often get sent to the spam box if you're using them for an email marketing service like MailChimp.
Continue reading Free Business Email Address: How To Set It Up