Some might argue that security is one of the first things to look for when scouting hosting companies. I would state the opposite. Security with web hosts is similar to choosing a car based on security. If you go to Consumer Reports and look at just about any car, you're going to see that security has been covered vigorously with all companies.
In short, these companies have realized that security is indeed the number one concern for customers, so they have invested lots of time and money into it.
The same goes for web hosts, so security doesn't really factor into the equation of which one to choose.
Continue reading The Truth About What to Look for in a Web Host
Sending an email to a client or potential customer is one of the easiest ways to show your professionalism and overall branding.
Although it's easy and free to setup an email with Gmail or Yahoo, you look far less credible. That's why a free business email address is required.
For example, a business email address looks something like this:
Therefore, people see that you're a legitimate company, and they can even view where your official website is located. Not only that, but Gmail, Hotmail and other free accounts often get sent to the spam box if you're using them for an email marketing service like MailChimp.
Continue reading Free Business Email Address: How To Set It Up
If you've never heard of SEMrush, I would recommend you rush on over there. The website manages the complicated facets of spying on your competitors and understanding what they're doing right and wrong. This comes in play for all ecommerce stores, since SEO, backlinks and other referrals provide most of the traffic you receive.
Overall, the SEMrush program delivers an online search engine for you to paste in a website URL and see all sorts of metrics and reports about said website.
Continue reading How to Spy and Outgrow your Competitors with SEMrush
After an extensive review spread over many weeks, we feel that CrashPlan is the best online backup service at the moment as it has the strongest all-around tool-set compared to all other cloud backup services. After that, we have Backblaze, then followed by the ever so sleek and minimal Carbonite service. But that begs the question: What is a cloud backup service and who is it for? Before delving into all of the details, it would be prudent to understand how an average cloud backup affects your life or your company. The short version goes like this: You have tons of files on your computer, some personal, others for business. Lots of the files might have sentimental value or they might actually contain information that could put your financial security at risk. Companies also store sensitive information in those files, or customer records that must be held onto for legal and custom service purposes.
Continue reading Online Backup: The Best Cloud Backup Services
One downside of going with a third-party payment gateway is sometimes you end up being redirected to that third-party's website.
That's not the case with Shopify and Bigcommerce, but sometimes people want to insert PayPal or certain legacy payment systems that push customers away from your site.
SecurionPay, on the other hand, has no redirections, and it does more than just collecting payments from your customers. I like this news, since it gives companies an incentive (other than transaction fees) to go with a payment gateway.
Continue reading SecurionPay Review: Decreasing Cart Abandonment With an Online Payment Solution
When I think about the search bar when building an ecommerce shop, my immediate reaction is, “Looks fine.” It's funny because before I started getting educated by some smarter folks, I figured a search bar was the most basic of tools, one that had minimal effect on overall conversions. Boy was I wrong. After implementing a few more advanced search bar tools, I began realizing just why Google has an edge over Bing. Search modules matter, big time.
In fact, an incredible number of people who come to your site go straight for the search bar. This means you want to wow them, or at least make like a sports referee and avoid getting noticed (because of the smoothness of the search). Therefore, I would recommend not being satisfied with your current search integration, especially if using Shopify. So many other apps are available to improve your experience. As an example, we found an app called Algolia For Shopify.
Continue reading Algolia For Shopify Review: A More Relevant Search Integration for Ecommerce
As an online or brick and mortar retailer, you're constantly on the lookout for how to beat out your competitors. Sometimes this means lowering the pricing of a certain product, but other times it means boosting the perceived value of said product.
Regardless of your goals, price monitoring comes into play. The thing is, you're not going to want to get into a race to the bottom with companies like Walmart and Amazon. It's not often you'll win, and it's not going to help out anyone, including the customer/economy.
Therefore, price optimization comes into play, where you look at real-time pricing strategies from competitors and develop a sometimes manual (and sometimes automated) strategy for pricing that's going to boost sales and make your customers happy.
Continue reading Upstream Commerce Helps You Outsell Your Competitors With Predictive Price Optimization & Much More
Shopify has mainly been known as an “out-of-the-box” ecommerce solution, with a monthly payment plan and beautiful dashboard for managing your products, payments, shipping configurations and more. You've always had the opportunity to signup for the Shopify Lite Plan ($9 per month) in order to embed Shopify Buy buttons on your website. In short, running a Shopify store on WordPress has always been available. However, it's recently gotten easier with the addition of a Shopify WordPress plugin.
Continue reading Shopify WordPress Plugin: How To Get the Best of Both Worlds