Convert Pro Review: Everything You Need to Know

Growing an online business relies on attracting and maintaining new customers. Fortunately, there are plenty of ways to do this, but arguably, email marketing is one of the most effective.

Namely because once a visitor's in your funnel, you can use:

• Newsletters
• Discounts
• Follow-ups

…and other tricks to boost engagement and encourage customer loyalty.

But to be able to launch high-converting email campaigns, you first need to convert visitors into leads. In other words, you need to collect email addresses!

So, how do you do that?

Cue, attractive opt-in forms

This is where lead generation tools like Convert Pro come into their own.

As their name suggests, Convert Pro aims to help users improve their subscription rates. So, we're taking a close look at the tool and all the features it has to offer. By the end of this review, we hope you’ll know whether Convert Pro deserves a place in your growing tech stack or not.

There's lots to discuss, so let's dive in.

What is Convert Pro?

In short, Convert Pro is a lead generation tool for WordPress users, comparable to OptinMonster or Thrive Leads. It enables you to design pop-ups and opt-in forms to entice visitors to subscribe to your mailing list and enter your sales funnel.

Convert Pro offers a range of features that make lead generation as intuitive and non-obtrusive as possible. More specifically, Convert Pro provides everything you need to ensure your pop-ups are pleasant, professional, and well-timed.

This is a fantastic asset for any business. In fact, well-timed and designed pop-ups can boostconversion rates to as high as 60%!

The Convert Pro developers have over ten years of WordPress development and digital marketing experience. So it may not surprise you to hear that Convert Pro isn’t their only product. They also offer several other popular WordPress plugins and WordPress themes, including WP Portfolio and the Astra theme.

Overall they've attracted over two million product downloads and over 5,500 five-star ratings – impressive, right?

Convert Pro's Core Features

Convert Pro promises to bring everything you need to successfully build your email list to the table. So let’s take a look at what’s included:

The Editor

Convert Pro comes with an intuitive drag-and-drop editor that enables you to design modules quickly and without a single line of code. By modules, we mean everything from opt-in forms to various pop-ups and banners.

To kickstart the design process, pick the type of call-to-action you’d like to configure. Your options here include:

• Modal pop-ups:This is a lightbox overlay that's launched on any web page with a dedicated CTA
• Info bars:A notification or opt-in form that slides in and remains at the top or bottom of a page
• In content forms:These are opt-in forms embedded within your web page's content.
• Widget box:A banner or opt-in form that's placed in the sidebar or footer of your blog
• Before/after:This can be embedded before or after a blog post
• Convert mat:This is a full-screen popup with an overlay opt-in form. This is particularly helpful if you're looking to welcome visitors with an offer they won't want to miss!
• Slide-in:This pop-up slides in from the side of the screen so that it's less intrusive to the reading experience
• Full-screen pop-up:A lightbox overlay that can be launched on any web page and include a CTA

After you’ve chosen your pop-up type, you can pick a template to customize. These templates boast good-looking and professional layouts, so you don’t have to worry about the visuals if web design isn’t your forte.

Overall, there are62 templatesto choose from. These cover countdown timer pop-ups, seasonal pop-ups, and templates explicitly intended for specific industries and purposes. For instance, you can pick a template explicitly designed to advertise PSD mockups, recipes, webinars, etc.

As opt-in forms and pop-ups tend to consist of similar elements, there are relatively few modules available. You can choose from:

• Headings and subheadings
• Paragraphs
• HTML snippets
• Images and videos
• Close images and close text
• Countdown timers

Convert Pro also emphasizes the importance of mobile compatibility. That’s why you can choose to work on your pop-ups using a desktop, tablet, or mobile editor to ensure a fully responsive experience.

Once you’ve finished designing your opt-in form, you can decide what happens when someone submits a form. For instance, instead of a visitor just completing the submission, you could direct them to a different URL – perhaps a lead magnet download page? Of course, that's just one example, but you get the idea.

You can also determine whether the pop-up should close and when and create multi-step forms that lead customers through your form one page at a time. This comes in handy if you need to collect more information than just an email address. The power of the multi-step form should not be underestimated –76% of subscribersinput more information when pop-ups have a second step!

Advanced Triggers

Next, let’s look at how these pop-ups appear to your customers. We all know that on-site advertisement risks annoying visitors – doing the opposite of converting them. After all, too many or poorly timed pop-ups will disrupt the reading experience.

That's why Convert Pro helps you to avoid this by providing a range of intelligent triggers to display timely messages. Here’s the complete list:

• Exit intent trigger: Display your pop-up when visitors hover towards the address bar to leave the page. This is great for drawing them back in – especially if you're running a promotion they may want to take advantage of.
• Well-timed trigger:This aptly named trigger displays the right messages at the right time to boost website conversions based on Convert Pro’s own analytics.
• Welcome trigger:Here, a pop-up is triggered as soon as a user arrives on the page.
• User inactivity:Trigger a pop-up or opt-in form to try and engage users once they've been inactive on your site for a specified amount of time
• After scroll trigger AKA page level targeting: Trigger these pop-ups to appear when a user reaches a specific page level. This enables you to tie messages to specific content.
• After content trigger:This pop-up appears after visitors have reached the end of a post/page.

In addition to these triggers, Convert Pro can alsodetect Adblock users,giving you the option to create an AdBlock detection pop-up to appeal to them to turn it off.

Personalization

Did you know,72% of consumersonly engage with personalized messaging? Personalized pop-ups are no exception. So, needless to say, ensuring your pop-ups are relevant to each individual is an excellent attention-grabber.

Convert Pro achieves this by using advanced filters to detect various customer details and adjust your messaging accordingly.

For example, these filters boast device detection, enabling Convert Pro to display opt-in forms explicitly customized for mobile users. It can also detect new vs. old visitors to show offers and messages relevant to their needs. At its most basic, it’s the difference between “Welcome!” and “Welcome back!” with either introductory offers or attractive discounts for return customers.

Convert Pro's filters can also identify your customer's interests based on the websites they've visited. Then, with their search or buying intent in mind, you can create customized opt-in forms with more precise messaging. The filters also keep in mind the website page visitors are on to ensure the pop-ups are relevant to the current content they're browsing.

And finally, personalization filters can register logged-in users on your website and interact differently with them according to your specifications.

Analytics

Data insights can help you to optimize your pop-ups better. In that spirit, Convert Pro enables you to integrate with Google Analytics to track real-time impressions and conversions.

Beyond this, the platform also facilitates A/B testing. Here, you can test two different designs for similar scenarios to see which performs better.

More specifically, you can a/b test multiple variants on the same type of opt-in form. Or test whether a different style pop-up works better altogether – for example, info bar vs. modular pop-up.

Integrations

So, now you’ve enticed users to sign up to your mailing list – now what? There are many more steps in the marketing process that Convert Pro alone can’t address. This is where integrations with email service providers play an essential part.

Convert Pro integrates with 39 email providers – you can be sure that the most popular platforms are on this list! For example:

• MailerLite
• MailChimp
• HubSpot
• SendinBlue
• GetResponse
• ConvertKit
• ActiveCampaign
• AWeber

…and many, many more.

A Zapier integration is also available, making up for any names you don’t find on their integrations list.

Convert Pro Pricing

When it comes to pricing, Convert Pro is incredibly straightforward.

There's only one plan!

The Convert Pro plugin costs $99 per year.

However, there's a lifetime option available, where you pay$399 just onceto use Convert Pro forever. Suppose you’re sure you'll stick with this WordPress plugin for many, many years to come. In that case, this option presents considerable savings.

Convert Pro comes with all the features discussed above. The drag and drop editor, multi-step call-to-actions, various templates, integrations, and pop-ups. It also includes product updates and premium support.

Moreover, you can use ConvertPro with unlimited sites! So if you run more than one WordPress site, you can rely on the same plugin account.

On top of that, there's theGrowth Bundle.However, this falls a little outside the theme of this review. This unlocks access to a bundle of products developed by the same creators, including:

• Convert Pro
• Astra Pro
• All starter templates
• The WP Portfolio plugin
• Access to future plugins the team might design

Additionally, the Growth Bundle comes with extensive training if you desire additional help.

All this comes to $523 a year. Or you can opt for the one-off lifetime subscription for $1893.

All products come with a risk-free guarantee, entitling you to a full refund if you’re unhappy within the first 14 days of purchase. Unfortunately, however, there's no free trial. Instead, you have to sign up using your credit card information to give Convert Pro a go.

Convert Pro Ease of Use

Convert Pro is straightforward to use. With its intuitive drag-and-drop editor, you can easily design pop-ups and customize them to your liking with images, fonts, colors, and more.

By starting with a template designed with several use-cases in mind, you won’t be left guessing where design is concerned. So, rest assured, you'll be able to create pop-ups and info bars in no time at all.

Convert Pro Customer Service

When it comes to customer support, you don’t want to be left hanging. After all, once you’ve committed to an annual expense, you want the tool to work as smoothly as possible.

Convert Pro offers premium support to all its customers. However, the fastest way to get in touch with the team is through their ticketing system. Unfortunately, there's no phone or live chat support to get in touch with any representative directly.

Additionally, there's an online knowledge base that covers all its features in-depth. Here you'll find tutorials that and walk you through how to create specific scenarios, like ad-block pop-ups, lead-magnet downloads, and more.

Convert Pro: How Does It Compare to Similar Alternatives?

Convert Pro is an effective lead generation plugin. Still, let's see how it squares up against some of its rivals: Thrive Leads, OptInMonster, and SumoMe…

Convert Pro vs. Thrive Leads

For budget-minded single-site users, Thrive Leads maybe a slightly more affordable option. It only charges $67 per year for a single site but becomes more expensive than Convert Pro if you run more than 15 sites.

Where Thrive Leads falls short is that you can't white label the plugin. Also, unlike Convert Pro, you can’t create after-reading post triggers or user inactivity triggers. Nor can the tool detect Adblocks or geolocations.

However, Thrive Leads comes with a much wider range of templates (over 560), which might be appealing to those desiring more design flexibility.

Convert Pro vs. OptInMonster

Optin Monster is a premium solution starting at $14 per month but will set you back much more if you want to unlock all its features on its most expensive plan.

It comes with list segmentation, simple reporting, more extensive documentation, and different campaign types. This allows you to schedule campaigns with more granular control and even enables cart and form abandonment responses. For those with a much higher budget and more complex needs, OptInMonster may be a good alternative.

Convert Pro vs. SumoMe

SumoMe is a good alternative if you're really keen on trying a free plan. This comes with fewer features but allows you to create simple email opt-in forms with some visitor targeting. Overall, SumoMe focuses on online selling, offering many eCommerce marketing features.

The Pro plan costs $39 per month or $468 a year, which is much more expensive than ConvertPro. It also doesn’t include yes/no type forms, multi-step forms like Convert Pro does, and lacks a wide range of other triggers.

Pros and Cons

Before wrapping up our review, let’s revisit some of Convert Pro's main advantages and disadvantages to help you decide at a glance if Convert Pro is right for your business:

Convert Pro Review: Our Final Verdict

Convert Pro is an impressive contender in the race for the best lead generation and opt-in tool. It comes with a wide range of features and triggers to create pop-ups that appear at just the right time and place. This is super important for making pop-ups work for you.

It's also a very affordable option with unlimited website support, especially for site owners running multiple blogs. However, single website users may find it a little expensive compared to others. Still, Convert Pro remains one of the cheaper lead-generation tools on the market today.

While the software doesn’t provide the most extensive template library, it offers a flexible range of pop-up types and covers all essential use cases. In addition, the drag-and-drop builder facilitates an intuitive user experience, where you can even easily redirect users and create multi-step forms.

It's easy to recommend Convert Pro to marketers heavily focusing on their blog and relying primarily on email subscriptions. That said, the software’s focus isn't eCommerce, so it doesn’t come with a wide range of features to support your online store or sales. For example, while you can advertise promotions, you can’t connect to an eCommerce platform or create product recommendations automatically. Here, other alternatives might offer a more feature-rich solution for eCommerce entrepreneurs.

Unfortunately, Convert Pro doesn’t offer a trial. This makes it a bit of a hassle to sign up and test the features for themselves. However, we would still recommend giving it a go and using the 14-day full-refund guarantee if you don’t happen to like it.

Have you tried Convert Pro in the past? Or do you think you might finally take the plunge and get Convert Pro for your business? We’d love to know what you think, so leave your comments below!