What does brick & click store mean?
A business that has not just a physical or online location, but has both a retail outlet as well as a website that is enabled for ecommerce. In modern business, it is becoming more and more recognized that in order to achieve the highest conversion rate for your eCommerce venture you should also have a physical presence and/or location.
A store that offers a traditional retail outlet, as well as the opportunity to shop online, will enjoy a two-way profit, the brick and click components complementing each other perfectly to ensure that all kinds of customers from all over the globe have access to your product or service.
Research are finding that even though it is far more convenient to shop online, the majority of individuals still prefer to actually buy their goods from a physical store. This improves the case for brick and click merchants because customers can research their purchase online, and then head off to the merchants physical location to complete the purchase. If the merchant only has an online presence there’s a good chance he will be losing sales as customers do their research in his online shop, and then head to a competitors physical location to complete the purchase.