What is Bounce Rate?

Bounce Rate

What does bounce rate mean?

The bounce rate is a term that is used in Internet marketing that will allow the owners of website to see how many visitors arrive at their content and then bounce straight back out of the page without visiting any other pages from the same website.

As the owner of a website, it is very important to recognize the importance of your bounce rate. For an online business to be successful, you need to concentrate not just on the amount of traffic that arrives at your landing page, but the conversion rate from these visits when customers visit further pages on your website and go on to buy your product. This makes one key to success the lowering of your bounce rate by as much as possible.

You see, when a visitor bounces from your website it means that they found what they wanted, but nothing else interesting, or even worse it means they didn’t even find what they were looking for and moved on to another site. A high bounce rate can eventually lead to a poor reputation online, as users will come to recognize your domain and remember that your site hadn’t been useful to them in the past.

Of course, some web masters won’t be concerned with a high bounce rate, because their sites are actually designed with a call-to-action that takes the visitor off the site. This might be the case for affiliate sites, where the visitor is encouraged to click and ad that takes them off the site to an affiliate site. Or it could be that the visitor is being encouraged to sign up for a newsletter and the thank you page is offsite. There are any number of reasons, but I think you get the point. A high bounce rate is not always a bad thing.

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