What does Google Trends mean?
A useful tool on the Google search engine that allows you to see how often a keyword or term is searched for. Results are relative, meaning that the tool is best used for comparing keywords and phrases. Google Trends also shows where the searches came from, and how the volume of searches for particular keywords changes over time.
The Google Trends engine analyzes some portion of the total Google searches to approximate how many earches have been done for the terms entered, relative to the total number of Google searches in the time frame. While Google Trends data is updated on a daily basis, Google itself admits that the Trends results “may contain inaccuracies for a number of reasons, including data sampling issues and a variety of approximations that are used to compute results.”
Google Trends can be very handy for comparison as it allows you to enter up to 5 search terms at a time, and it will show the results on the same graph, which is known as the Search Volume Index by Google. For further analysis it is possible to export the data used to create the graph into a .csv file that can be read by spreadsheet applications such as Microsoft’s Excel program or Google’s own Google Sheets application.
In addition to Google Trends, Google launched Google hot trends. This extra tool displays the 20 hottest searches and searches terms of the past hour in America. This tool is useful for finding things that are experiencing a surge in popularity, the searches being displayed in a volume graph.
There is also a Trends feature for websites called Google Trends for Websites which analyzes the traffic for websites, rather than for search terms. This can be very useful in analyzing competitor websites as the data includes geographical visitor data in addition to data about unique visitors. There is also data for “also visited” and “also searched for”, which can unlock a world of additional search terms that visitors might be interested in.