The best ActiveCampaign alternatives offer business owners another route for email marketing and automation, when ActiveCampaign doesn’t cut it.
Notably, ActiveCampaign is widely regarded as one of the best tools for email marketing, with a huge audience full of happy customers. The solution offers everything from A/B testing to simple, scalable campaigns. However, like any business software, ActiveCampaign won’t appeal to everyone.
Whether you consider ActiveCampaign to be expensive or think it just doesn’t have the exact selection of features you’re looking for, you’re in the right place. Today, we’re going to be looking at some of the major market contenders to ActiveCampaign and discussing what makes them so effective for today’s business owners.
Best ActiveCampaign Alternatives
ActiveCampaign Alternative #1: HubSpot
For all-around email marketing, CRM functionality and digital growth, HubSpot is an extremely popular tool. Crucially, HubSpot offers a range of different products to suit your needs. If you’re looking for an alternative to ActiveCampaign, the right choice for you is likely to be the “Marketing Hub”, which offers help with email marketing, ad management, and forms.
Unlike most leading marketing tools, HubSpot makes it extremely easy for companies to get started, with a free version of their service. There’s also a host of capabilities you might not find built into systems elsewhere, like live chat for supporting your customers, and access to things like your own built-in CRM for customer relationships.
Depending on the package you get, you’ll also have access to things like the sales hub, for managing sales, service hub for amazing customer experiences, and the CMS hub, for helping to grow your website. HubSpot is a very advanced tool for the right customer.
HubSpot’s pricing options start with a free package, which gives you the basics of form building, email marketing, and live chat. If you want any advanced features, however, you’re going to need to upgrade to the premium package, starting at around £38 per month. This is a great choice for creating all kinds of content online, generating leads, and tracking prospects.
Notably, the premium package for £38 per month offers the “Starter” kits for all of the other hubs from HubSpot, including Sales, CMS, Service, Operations, and free tools.
- Extensive range of features for all kinds of companies
- Lots of marketing and sales functionality
- Easy conversational bots and live chat
- Built-in CRM function
- Free option available for beginners
- Extra help with CMS
- Can be very expensive
- Something of a learning curve for beginners
Who is this best for ✅
If you’re a growing company looking for software to help you manage everything from sales, to service and marketing in the same place, HubSpot is an excellent choice. The all-in-one hub environment can be very feature-rich, but it does cost a bit.
ActiveCampaign Alternative #2: Sendinblue
Sendinblue might have started as a basic email marketing automation tool, but it’s a lot more than this today. The technology is perfectly suited to companies hoping to access a host of tools in one space, including, SMS marketing, chat, and email marketing. You can track all your conversations with customers in the same environment, and even access a built-in CRM.
Sendinblue makes marketing easy, with tons of extra features to explore, like marketing automations with complete workflows, transactional email creation, and in-depth segmentation. You’ll have no problem building a highly branded and personalized marketing strategy with something like Sendinblue. You can even design Facebook ads and landing pages too.
Sendinblue is wonderfully easy to use, and it’s GDPR compliant, so you can make sure you’re not breaking any rules when connecting with people in the EU. The Sendinblue ecosystem is also carefully structured to minimize the risk of any security or privacy issues too.
There are a range of pricing options available for users of Sendinblue, including a free version to get you started. The free package has access to unlimited contacts, up to 300 emails per day, and chat for one user. The first paid package, “Lite”, starts at $35 per month depending on how many emails you need to send. The more emails you send, the more you’ll pay.
The Lite version has AB testing, and no daily sending limit. Alternatively, you can use Premium for $65 per month (and up), and have access to landing pages, Facebook ads and a range of other features. Quotes are available for enterprise companies.
- Fantastic customer support
- Great range of segmentation tools
- Email, SMS, and chat all in the same place
- Good integrations with leading tools
- A/B testing and reporting
- Form and landing page builder
- Easy to use
- Editing functionality isn’t the easiest
- Missing some advanced features for analytics
Who is this best for ✅
Sendinblue is a convenient tool for all-in-one marketing across a range of channels. The ecosystem gives you everything you need to connect with your target audience and build valuable relationships. The tech keeps getting more intelligent too!
ActiveCampaign Alternative #3: Constant Contact
Constant Contact is easily one of the better-known solutions for email marketing in the digital landscape. Built to help companies connect with their customers on a deeper level, Constant Contact simplifies the way you communicate with your audience. You can access comprehensive automated email campaigns, with fantastic templates to get you started.
You’ll also have access to ecommerce tools, websites, with built-in marketing features, and social media marketing connectivity. Unlike most email marketing solutions, you’ll get access to both Instagram and Facebook for your ads. There’s even a handy marketing calendar you can use to track a number of different campaigns over time.
Constant Contact offers everything companies need to jump straight into action too, thanks to a host of online training and help tools. You’ll learn how to use everything from drip campaigns to A/B testing to make your business more successful. There’s even a range of AI tools, so you can leverage intelligence to build your website.
Pricing for Constant Contact starts with a free month trial, so you can test the functionality before you dive in. After this, the first paid package starts at $20 per month, depending on your number of contacts. This offers access to unlimited monthly email sends, 5 users, signup forms, apps and integrations, among other features.
If you need more advanced functionality, you can upgrade to Email Plus at $45 per month, to ensure unlimited users can access your tech.
- Lots of tools for automation and drip campaigns
- Integrates with social media
- Sign up forms and landing pages
- Easy drag-and-drop editor
- AI website building
- Tons of segmentation features
- Easy to use back-end
- No free plan, and can be quite expensive
- Support isn’t always instant
Who is this best for ✅
If you’re looking for a convenient way to step up your marketing game, but you’d also like tools to build your own website and generate more conversions, Constant Contact has you covered. You can even teach yourself how to do complex things from scratch.
ActiveCampaign Alternative #4: Moosend
A powerful email marketing solution built to accelerate business growth, Moosend is rapidly gaining popularity in the email marketing environment. Used by companies like Gucci and Dominos, Moosend stands out for being extremely intuitive, easy to use, and affordable. You can use the service to automate parts of your marketing campaign and set up triggers based on customer behavior.
A combination of attractive, professional-looking email designs and in-depth segmentation improve your chances of building meaningful relationships with your clients. You can even send specific emails with product recommendations based on a previous client’s purchases.
To compete with contenders like ActiveCampaign, Moosend also offers landing page creation. The drag-and-drop landing page builder is an ultra-fast and convenient way to collect leads for your email campaigns. Thanks to a code-free approach, anyone can start designing great emails in no time with MooSend’s software.
Moosend is particularly attractive to many smaller companies and beginners because it has a “free forever” plan. This is a completely free email marketing package which allows for sending unlimited emails and creating sign-up or subscription forms. You won’t be able to use your own business branding, however. The Pro plan, costing $8 per month, offers more freedom and capabilities for those who need more advanced email campaigns.
- Generous free plan available
- Customized analytics and reports
- Lots of ways to segment and personalize
- Landing page creation included
- Good for email management
- Limited template options
- Automation can be difficult
Who is this best for ✅
If you’re hoping to make a rapid impact on your audience without spending a fortune, MooSend is a great option. You can start sending emails for free, and even use API links to connect your email marketing strategy to other pieces of business technology.
ActiveCampaign Alternative #6: Drip
An effective tool for email automation and lead nurturing, Drip gives companies multiple ways to connect with their target audience. Drip’s selection of email and SMS marketing tools for growing companies makes it easier to access new opportunities with your target audience. You can run sophisticated campaigns and build workflows without any coding knowledge.
Drip integrates with some of the top website builders, so you shouldn’t have to worry if you want to send abandoned cart or transactional messages. You can integrate your data from all your ecommerce store analytics, to help make your messages more personalized and relevant. There are even handy ecommerce playbooks to help you make the right impression.
Drip has a host of tools for optimization built-in too, such as A/B testing, email segmentation and other testing solutions. You’ll also have access to live chat support, automated training and webinars if you’re looking for some additional guidance.
There’s a free trial available where you can put the technology to the test. When you’re ready to upgrade your email marketing, Drip prices start at $19 per month for email, which comes with unlimited email sends, and up to 500 contacts. The more contacts you need to reach, the more you’ll pay. Alternatively, you can get email and SMS starting at around $22. Once again, the pricing changes based on the number of people in your list (starting with 500), and how many messages you want to send (SMS) per month (Starting with 200).
- Good range of automation features
- Great for segmentation and personalization
- Easy to use with a clean backend and pre-built workflows
- Multi-channel marketing with SMS
- Lots of reporting tools
- Can have a bit of a learning curve
- Can get expensive
Who is this best for ✅
Drip is a good choice if you’re looking for advanced, segmented campaigns. Drip helps with the creation of personalized reports and A/B testing, so you can make the right decisions for your specific audience. There’s also a lot of guidance available for beginners.
ActiveCampaign Alternative #7: AWeber
Widely regarded as one of the best email marketing software options alongside top names like Mailchimp and Hubspot, AWeber provides businesses with everything they need to connect with their target audience. The range of email marketing tools offered by AWeber can help you send everything from transaction notifications to automated marketing campaigns.
Unlike most email marketing tools, AWeber is one of the top solutions if you need help learning about your subscribers. You’ll have a range of tools for reporting, A/B testing, and analytics, so you can see what really works for your company. Although perhaps a little tricky for some small businesses to use, you can also enjoy features like customizable templates and RSS-to-email functionality if you have a blog.
The AWeber email marketing platform allows users to conveniently segment and tag different groups of customers, so you can send personalized messages to your target audience. You’ll also have access to solutions for affiliate marketing too, so you can expand your digital marketing efforts.
While AWeber does offer a free version of its service to beginners, you’ll only be able to send messages to up to 500 subscribers, which is a little restrictive. You can always upgrade to the “Pro package for $16.50 per month when billed annually, so you can send messages without AWeber branding. Your pricing will go up depending on the number of subscribers you have
- Good for analytics and reporting
- Great range of advanced features
- Decent marketing automation software
- Landing page builder included
- Free package available
- Good for affiliate marketing
- Bit of a learning curve for beginners
- Missing some advanced autoresponder features
Who is this best for ✅
If you’re searching through ActiveCampaign competitors for a tool that will help you send attractive messages to your audience, and measure the results of your campaign, Aweber is a good choice. You’ll get a range of behavioral insights and tracking tools to help you make better decisions for your business.
ActiveCampaign Alternative #8: GetResponse
When it comes to choosing ActiveCampaign alternatives, GetResponse is one of the better-known tools on the market. It comes with a range of all-in-one tools for marketing and lead management. You can even access pre-made workflows, to help you get the most out of your lead nurturing strategies. Plus, GetResponse integrates with tools like Salesforce and WordPress too.
From sending messages in real-time to building comprehensive email marketing campaigns, GetResponse has a lot of functionality to offer. You can explore some of the existing funnels offered by GetResponse for improving conversions or use a drag-and-drop editor to build your own. Plus, there are various reports to help you improve your deliverability and conversion rates.
Though GetResponse is one of the more advanced marketing automation platform options out there, with access to SEO, mobile app technology and more, it’s still relatively easy to use. What’s more, the pricing plans aren’t as high as you might think when compared to ActiveCampaign pricing. If you want to build a bigger contact list and increase conversions, GetResponse could be the tool for you.
Pricing for email and content marketing technology from GetResponse starts at around $15 per month. You pay for your service based on the number of contacts you have. This means the marketing service can become a bit expensive if you’re planning on growing a larger list. There’s also an enterprise package available, but it will cost you around $2000 per month.
- Easy to use email editor
- Lead scoring and valuable metrics
- Lots of templates for SMBs to explore
- Great for sales funnels and landing pages
- Multi-media campaign options
- Some limitations with subscriber forms
- Learning curve can be a little higher for beginners
Who is this best for ✅
If you want to go beyond basic email marketing tools, and access everything from contact management to lead nurturing in one space, GetResponse is a good choice. You don’t need to know HTML and coding skills, plus, you won’t pay as much as some other alternatives, like HubSpot marketing.
Choosing your ActiveCampaign Alternative
ActiveCampaign is a competitive solution for email marketing in today’s business landscape, but it’s not your only option. There are plenty of tools out there capable of offering similar lead generation functionality and customer engagement tools.
Where possible, it’s definitely worth seeing whether you can get a free trial of the software you’re thinking of using before you invest too much.