Welcome to this Selz review! If you're new to the world of e-commerce and haven't heard of Selz, then you're in the right place. We're going to discuss everything from who Selz are, to what they offer, to what users think of their service, right here in this article.
So, without further ado, let's dive into this comprehensive Selz review!
Selz Reviews: Who Is Selz?
Before we delve into the meat and potatoes of this Selz review, it'll be helpful to discuss the company's background quickly.
Back in 2013, Martin Rushe founded Selz. Since then, the business has grown and now they have offices in 4 countries and 50+ staff and, they've managed to successfully provide their service to over 100,000 merchants located all around the globe.
Their mission as a business is to provide a straightforward solution for ecommerce sellers when it comes to creating and managing their digital store. They help merchants with everything from setting up their marketplace to offering a safe site for financial transactions- all without users having to write a single line of code.
Selz Reviews: What Can You Do With Selz?
Well, that sounds great! Let's break down how Selz helps digital store owners even further. How users choose to utilize Selz' software largely depends on where you're at with your business.
You have a few options:
- You can either link your Selz account to an online store you've already set up via Wix, WordPress (or whatever platform you're using) by embedding buttons and widgets customers can buy through. The beauty of this is that potential customers don't have to leave your site to make a purchase.
- Or, you can start selling directly via your social media pages. For example, you can craft a fully functioning Facebook store, and handle the sales you get through this platform from your Selz dashboard.
- Alternatively, you can kickstart the creation of an entirely new online store via Selz’s web server.
All in all, Selz offers plenty of options for entrepreneurs new to e-commerce. It doesn't matter what industry you're in, whether you're an artist or a tech-based startup, you can begin selling online with minimal experience.
Selz Review: The Benefits of Using Selz
We're now at the stage of this Selz review, where you should have a good idea of what the company's overarching goals are, and the general premise of their services. Now, let's explore all the advantages of using Selz' software.
You Can Craft a Stunning Digital Store
One of the best things about Selz is their super easy-to-use drag and drop store builder. This provides you with all the features you need to design the perfect digital store that reflects both the aesthetic and personality of your brand.
As you start creating your online shop, you'll have the option of choosing from a list of professional-looking website themes (all for free)!
Then once you've selected a template that best suits your tastes, you can personalize and make it your own. By this we mean, you can modify the colors, fonts, images, and layout- you name it, this store builder provides it!
It doesn't matter whether you're selling physical goods, digital products or services. You can create numerous product variants to communicate the different sizes, colors, and weights you offer.
Then once you've done all that, you're able to set and track your stock levels. Selz will automatically pause your sales once you've sold out- how neat is that?!
Enjoy a Free SSL Certificate
When you publish a digital store with Selz, you can enjoy a free SSL certificate. You'll be pleased to hear that unlike other e-commerce store builders, you don't just receive an SSL certificate for your checkout. Instead, you get one for each of your web pages. This is amazing for building trust with potential customers!
Create a Custom Domain Name
One of the best ways to promote your brand is to create and use a custom domain name. With Selz, you can register a domain name through them, or you can export a domain name you're already using. Either way, you should be able to nab a URL that reflects your brand.
Want to Prioritize Content Marketing?
If content marketing is essential to your business, then try utilizing Selz' fully featured blogging platform. Here you can publish onto your site informative articles for your audience to enjoy. Not only is this an excellent method for boosting customer engagement, but it's amazing for improving your site's SEO.
Built-In Payment Gateways
Selz processes PayPal transactions in addition to all major credit and debit cards for you. So, you don't have to bother creating individual accounts to integrate a functioning payment gateway.
Then once they've received the funds from your customers, they'll directly transfer the money straight into your bank account.
Also, with Selz, you can automatically calculate taxes at the point of checkout (it doesn't matter whether you need to work out US sales tax or EU VAT- Selz takes care of it for you).
While we're on this subject of money, it's worth noting you can save yourself a ton of time and energy creating professional-looking invoices. If you want, Selz with automatically send these out to your customers.
The same is true of their receipts. You can use them as an opportunity to promote and upsell products to people who've just purchased from your store- while confirming the customer's order- win-win!
Collect Customer Info
With Selz, it's easy to collect extra information from your customers. At the point of checkout, you can add additional fields to obtain things like their: email address, social media accounts, their name, etc. This info is terrific for maintaining and developing the relationship you have with your consumers.
Redirect Customers After Checkout
One of the best ways of keeping customers' engaged with your site after they've made a purchase, is to take consumers somewhere else straight after they've bought something. For example, custom thank you pages- this is excellent for building rapport with them and showing they're appreciated.
Handle Abandoned Shopping Carts
One of the easiest ways of boosting sales is sending an email to customers that have abandoned their shopping cart. With Selz, you can do this automatically. Perhaps, you could offer them an exclusive deal to try and save the sale?
Selz Handles Your Shipping
Selz provides you with a plethora of tools to manage your e-commerce shipping methods. This includes SKUs, notifications on your orders, numerous shipping integrations, and a process to refund orders.
You can also give customers a list of shipping rates and options when they checkout. You have the opportunity to connect with all the major shipping providers, including:
- Deutsche Post,
- Australia Post,
- Canada Post,
That way you can opt for whatever best suits your customers.
With Selz, you can enjoy unlimited hosting, which means you can sell as many products as you want- without worrying about the amount of space available to you!
Use Business insights
Any online marketer will tell you customer info is essential for running successful marketing campaigns. With Selz' business insights you can monitor where your customers came from, which is a fantastic resource for finding out how they stumbled across your store.
You can also export your sales figures and traffic reports to a .csv file. That way you can easily review these numbers in your own time. Plus, you can also connect your Selz account to services like Google or Bing analytics- this is another fabulous tool for analyzing the success of your marketing efforts.
Easy to Use Integrations
You can connect with your favorite apps with just a click of a button. This means there's no need to handle complicated integrations. Some of the more popular apps include:
This is really useful for business owners using email marketing to promote their store.
For many users, having access to 24/7 customer service support is essential. So you'll be happy to hear that with Selz' paid plans you can enjoy live support all hours of the day and night.
You can find their chat window towards the bottom corner of their web pages virtually throughout the entirety of Selz' website. If you want instant answers to your questions and concerns from a real person, this is the resource to use!
Some users aren't a fan that Selz doesn't offer a direct contact number. However, in addition, to live chat you can also reach out to them via email: firstname.lastname@example.org, or ping them over a message through their contact form and request a callback.
Alternatively, you can try reaching out to Selz via their Facebook page and/or their Twitter account.
In addition to all the above, we also suggest you make use of Selz' online community. This resource is jam-packed full of Selz experts and other like-minded entrepreneurs. This allows you to keep abreast of all the latest industry trends and connect with other professionals in your niche.
You also access Selz' expert guides via their Help Center. Reading through these helps ensure you make the most of Selz' features.
Fun Fact: When you first open your Selz account, they'll invite you to attend a webinar. We advise you go, to help get to grips with all the key features on their platform.
Selz Reviews: Selz Web Design in Greater Depth
Although we've already covered this briefly, this is one of the main features Selz offers, so we thought we'd explore it a little deeper.
First things first, paid versions of Selz gives users a choice of twenty-five different themes. This allows the user to pick a design that best reflects their brand.
These templates are incredible for e-commerce stores because each of them focuses on aesthetics and images. Plus, they're all fully responsive to mobile devices.
If you're a developer, you should note that Selz' platform is open, so you can customize your template any way you want. You can plug in code using either Selz’s HTML or CSS editors.
Selz Reviews: Do You Sell Digital Products?
If you're selling digital products, then Selz is the perfect platform for you. It combines the perfect balance of e-commerce functionality alongside software that enables you to distribute and protect your digital content.
Unlike other e-commerce platforms, you can do all the following:
- Create and make use of license keys to safeguard your digital content.
- Provide customers with the option of downloading or streaming your digital products.
- Give consumers a small snapshot of your audio and visual content as a preview, to help them decide on their purchase.
- You can personalize your digital products. For example, with Selz, you can easily insert the name of your customers to the files associated with your download.
Real-Time Shipping Carrier Rates
Order fulfillment happens to be the most cumbersome yet very critical part of ecommerce for both buyers and sellers. A slight delay or miscalculation here could potentially compromise your business reputation.
So, it’s commendable that Selz attempts to streamline the whole process from where it begins – right at the shipping confirmation stage during checkout.
Come to think of it, this is the same point that commonly triggers a significant chunk of the cart abandonment cases. According to figures published by Statista, 25% of cart abandoners in the U.S. drop out when they discover they have to re-enter their shipping info. 36% of them, on the other hand, blame unfavorable shipping times.
That’s already way too much cart abandonment happening at just one stage of the shopping pipeline. But then again, it doesn’t end there. A whopping 63% of the cart abandoners bow out because the shipping costs turn out to be very high.
So, guess what? Selz tries to help you keep the customers by not only offering a range of shipping carrier options, but also generating their respective shipping rates in real-time. That means your buyers won’t have to rely on outdated estimates, most of which could be inaccurate.
Ok, but how does it even work in the first place?
Well, the process is quite simple actually. As your customer is checking out, the Selz system automatically connects with the listed shipping carriers to acquire their real-time order shipping rates.
And since such costs depend on multiple variables, Selz relays information about the default parcel dimensions, order weight, plus the origin and destination addresses. Upon receiving the particulars, the shipping carriers proceed to calculate everything accordingly, before replying with the precise rate your customer should expect to pay. It really is that simple.
If your online store integrates more than one shipping carrier, chances are, your customers will be getting multiple real-time rates to compare. And of course, that would translate to lower cart abandonment rates because customers end up choosing the most cost-effective option.
That said, it’s worth noting that in some cases, a shipping carrier might fail to communicate their real-time shipping rates. That’s no reason for alarm though, since Selz will systematically switch to the manually configured rates for that specific area.
And what do you need to enable real-time shipping rates on your Selz online shop?
Well, for starters, it goes without saying that you should have a valid account with a shipping service operating within your country. Then considering shipping rates are calculated based on the item particulars, you should specify all your products’ weights and dimensions.
Google Shopping Integration
While Selz is a dynamically flexible platform capable of integrating with a wide range of third-party applications, its Google Shopping integration is particularly exceptional. Yes, that’s right, Selz comes fully embedded with Google Shopping on both desktop and mobile.
Now, I know what you might be wondering. Why would you even need that Google Shopping integration?
Well, here’s the thing. Google dived deep into the world of ecommerce by launching Google Shopping in 2012, followed by Smart Shopping in 2018. Each of these services was built to give online stores the privilege of leveraging the power of Google for direct sales.
The furthest most ecommerce shops have gone as far as paid search marketing is concerned is Google Ads. Quite a number have marketed their products on SERPs using the ads, but only as linked texts.
Now, it turns out Google Shopping goes much further than that. Instead of displaying the ads as text only, it goes ahead and features even images as well as the corresponding product details. Then in a similar fashion to Google Ads, the Google Shopping service places the ads right at the top of the search result pages.
If the term “product listing ads” rings a bell, here’s the newsflash. They happen to be one and the same thing. The end goal here is giving your products the much-needed exposure to relevant audiences.
And you know what? The exposure is all free of charge. You only pay Google when someone proceeds to click on your product ad and is subsequently directed to the store.
So, where does Selz come in?
The Selz integration essentially makes it easier for you to list your products via Google Shopping. The whole thing forms a direct link between the Google Merchant Center and your Selz account.
Consequently, you can proceed to conveniently list all your items and their accompanying variants on Google Shopping. This allows you to manage the entire ad listing campaign from your Selz dashboard. And that includes monitoring the resultant analytics from Google.
Meanwhile, Google Shopping continues to update your product listings every time you make changes or introduce new items.
Sell via Instagram Shopping
Let’s face it. Instagram offers the best shopping experience among all ecommerce platforms. Since it’s heavily optimized for images, it gives businesses a perfect opportunity for setting up immersive storefronts, where customers can easily shop by scrolling and tapping.
Now, that’s precisely what you get by integrating Selz with Instagram Shopping. As a matter of fact, you should be able to sell directly to your customers without redirecting them to your site. Everything basically happens on Instagram.
But, here’s the kicker. Apparently, you can’t connect any random Selz store with Instagram Shopping. You first need to set up a fully-functional shop on Facebook, complete with all the products you intend to sell via Instagram.
The Instagram account, on the other hand, must be a business account. I’m sorry to say, but personal accounts can’t cut it.
And that’s all it takes. The process shouldn’t be difficult at all when you come to think of it. Ultimately, you just need to use Selz to link your Facebook shop with your Instagram business account and voila! Instagram users will see your products as they surf through their feeds, from where they can explore the descriptions and prices, as well as proceed to purchase without leaving Instagram.
And that’s the sheer power of streamlined omnichannel selling.
Selz Reviews: The Disadvantages of Using Selz
Growing ecommerce store owners have complained Selz' features are somewhat limiting. This means if you're planning on expanding your business in the near future, this might not be the best tool for you.
Unfortunately, Selz' drag and drop software doesn't provide a scalable solution for companies who want to grow their digital business substantially.
For example, if you want to utilize third-party payment gateways, Selz' store editor doesn't provide the necessary features to do so.
Also, some users complain about Selz's per-transaction pricing model. So, although the monthly subscription appears to be a bargain, the more your business takes off, the costlier it becomes. These individual transaction fees start adding up when you make more frequent sales.
Selz Review: Pricing
For the majority of you, this is probably the most essential part of this Selz review. There’s a good chance you’re thinking, ‘how much is this software going to set me back?’ However, you’ll be relieved to hear, Selz offers an array of pricing bundles to suit a plethora of needs and budgets. This includes a 14-day free trial (no credit card required), so you can try this tool before committing any of your hard-earned cash. With that in mind, let’s delve into the nitty-gritty of these paid-for packages.
The Basic Package
This is a fabulous place to kickstart your Selz experience, and it’ll only set you back $29 a month. But, you should note, you’ll have to pay 2.9% and 30¢ in card rates for each sale you make. There’s also an additional 2% fee if you use payment providers other than Selz Pay.
The Standard Package
This is the most popular bundle amongst Selz’s customers, as it provides users with ‘everything you need to grow.’ You’ll be billed $59 a month. You’ll get everything in the ‘Basic’ plan, as well as: tax invoices (this automatically sends invoices out with every order), custom receipts, custom fields at the point of checkout, and license keys. That's just to name a few of the features!
However, the standard plan offers a better deal on card fees; 2.8% and 30¢. Plus, if you use any other payment provider other than Selz Pay, you’ll only be charged an additional 1%.
The Advanced Package
Last but not least, the advanced package is Selz’s most comprehensive (but most expensive) program at $199 per month. You can enjoy everything listed above, in addition to 15 staff accounts, real-time shipping rates, and you can connect with label providers.
Plus, you get access to the best card fees at 2.7% and 30¢, and you’re only charged 0.5% when you use any other payment gateway other than Selz Pay.
Selz Reviews: Their Affiliate Program
Once you've tried this software for yourself you can promote it by joining their affiliate program. You can earn as much as 200% commission when you refer someone to Selz.
This is how it works:
- When you become a partner with Selz, they'll give you an affiliate link. They also provide you with marketing materials to help you promote Selz to your audience.
- Then you can market Selz in whatever way you feel most comfortable.
- When you make a sale, you'll earn as much as 200% commission for each person that signs up for a Selz plan via your affiliate link.
Selz Reviews: What Are Selz's Users Saying?
This isn't the only Selz review out there! Selz boasts numerous glowing testimonials. Check out some of them below to get an idea of what users think about this tool:
‘Selz is a piece of cake if you want to start selling products today.' Kristi Hines, Marketing Expert
‘Since adding their magic touch to my website my business is 100% location independent.' Berni Xiong, Coach
‘I can't express enough how much I love what you guys are doing.' Sergio Ramirez, Musician
‘Selling my eBook through Selz has been such an easy and flawless experience. I couldn't recommend it more.' Megan Yonson, Nutritionist
‘No disappointments when it came to setting up. It hasn’t been 24 hours and already I’ve got a transaction.' Judah Kessler, Writer & Artist
‘Selz made getting online and selling our products via social media and our website so much easier.' Rob Palmer, Colour of Maroc
All in all, these reviews are pretty impressive. This should paint a clearer image of how you can best use Selz' software.
Did You Enjoy This Selz Review?
Now we've come to the end of this Selz review; it's clear to see this is the perfect solution for selling products without having to code your ideal store. Selz provides an excellent place to start for those who are new to selling online.
If you have any questions, concerns, or comments about this Selz review, please feel free to pop us a message in the comments box below. We love hearing from our readers, and we welcome active discussion. We look forward to hearing from you soon!