20 Best Ecommerce WordPress Themes for 2019/2020 🛒

Best Ecommerce WordPress Themes

If you're in the market for some high quality ecommerce WordPress themes, then boy do we have a treat for you! Looking for themes on your own can certainly be fun, but the pure abundance of what's out there can quickly cause a headache. 🤕

Themes come and go, and there are new developments both in terms of looks/designs and the features that the very best ecommerce WordPress themes bring to the table. In other words, if you want for your site to remain optimized, it pays to stay up-to-date with what's going on in the theme market.

 

No time to read? Here are our top picks for the best ecommerce WordPress themes in the market:

🥇 Our pick:

Astra

Best ecommerce WordPress theme: #1 Astra

The best overall ecommerce WordPress theme. Delivers a ton of starter site designs optimized for different niches, and also comes equipped to work with popular page builder plugins, giving you full freedom to customize your ecommerce site however you wish.

Price: free version available, the pro version starts at $59.

🥈 Runner-up:

Divi

Best ecommerce WordPress theme: #2 Divi

Divi offers a similar set of features to Astra's, but comes in a slightly different package. Go with this solution if the presentation in Astra is not entirely up your alley.

Price: from $89.

💰 Budget pick:

Astra or Neve Shop

Best ecommerce WordPress theme: #3 Neve

Astra comes with a free version that's more than capable of serving an online store that's just getting started, while Neve is a great multipurpose ecommerce WordPress theme that's not only free, but there's also near to no setup required. Just install it, and it's ready to go.

Price: both have free versions that are functional enough.

The research:

Why you should trust us

We talk quite a bit about choosing the right ecommerce platform on this site, and one of the most popular methods for selling online is through a WordPress (+ WooCommerce) website.

🧙 Beginner's note:

What's WordPress? Think of WordPress as the operating system of your ecommerce website. In other words, iPhones have iOS, and websites have WordPress.

WooCommerce is a vital element of the ecommerce website setup on WordPress. Technically speaking, WooCommerce is a plugin that you install on your WordPress website to turn it into a fully-fledged ecommerce store. More on how this works, if you're interested, in this WooCommerce review.

Such a setup is all fine and dandy, but there are a lot of moving parts; WordPress + the WooCommerce plugin + a theme + other WordPress plugins. Granted, getting all of them aligned isn't such a difficult thing to do, and even a beginner can get through the steps in an afternoon, but it does require some though nonetheless.

Since ecommerce is all we do here at ecommerce-platforms.com, as the site's name would suggest, we've done multiple tests and experiments on all of the popular ecommerce platforms in the market, pointing out the strong and weak points of each. We're reviewed dozens of platforms individually, plus also other side elements that you need to run a successful ecommerce website operation (like ecommerce hosting).

We did all this work so that you don't have to. The insights we present here are a boiled-down version of all the research and time spent working with each platform.

Particularly in WordPress' case, we looked through the themes available in the market and picked the top ones that allow you to get the most of your ecommerce experience – read: get more sales.

We examined the following:

  • 🎨 the design quality and how it impacts sales
  • ⚙️ the features that make running an ecommerce operation easier
  • 🎛️ the customization options available
  • 👐 how easy to use a theme is
  • 😮 how versatile a theme is
  • 🔌 how compatible a theme is with other popular ecommerce solutions for WordPress

Based on all that, here are the top ecommerce WordPress themes we found for 2019:

The best ecommerce WordPress theme: 20 themes compared!

Astra

Best ecommerce WordPress theme: #1 Astra

Astra is one of the most popular themes for WordPress overall, not just for ecommerce stores.

The main strength of Astra's is that it's incredibly customizable, works with your favorite page builder (such as Elementor or Visual Composer), it's feature-rich, delivers multiple theme options, it's capable of serving any market or niche, and it is a fully responsive WordPress theme with Retina ready output.

The key aspect here is that Astra doesn't provide you with just one design or homepage layout. Instead, you can import a range of starter sites based on the purpose of your website and the niche it's going to be in.

Among these starter sites, there are designs optimized for an ecommerce website. But that's not all. Astra also gives you a set of add-ons and custom widgets that bring even more features.

Customization-wise, you can tune-up every little aspect of your online shop design via the WordPress Live Customizer UI.

 

Free: ✅ (perfectly functional version)
Paid: from $59 (additional upgrades and features)

Design: ⭐⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐

 
Best ecommerce WordPress theme: #2 Divi

Divi is another multipurpose theme that's right up there with Astra leading the ecommerce WordPress theme market.

Divi has been loved by users for its highly eye-catching design, great built-in features and customization options, overall user experience, and the drag-and-drop interface (Divi's own page builder), which allows for easy and real time modifications (both on your homepage and other pages) without having to modify the CSS by hand.

The deal with Divi is that you can create just about any type of design you want with it. It's WordPress theme with a a fully responsive design and it's kind of similar to Astra in that regard (it's also Retina ready). This WooCommerce WordPress theme doesn't deliver only one design but instead lets you in on a big set of pre-made layouts to choose from. And when I say “big set,” I really mean that. In fact, there are nearly 1000 such layouts available (including several blog layouts)!

Building your design works with drag-and-drop, which gives you a lot of freedom in choosing the look you'll eventually use.

When it comes to selling products with Divi, the theme comes with WooCommerce integrations to make your work easier. You can work on your product listings, product pages, checkout, and more.

 

Free: ⛔ (premium theme)
Paid: from $89

Design: ⭐⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐

 
flatsome

Flatsome is currently the best selling WordPress ecommerce theme on ThemeForest (the biggest marketplace for WordPress themes). Flatsome has clocked in at well over 100,000 total sales, which is incredibly impressive!

Users just seem to love the theme, and they have their reasons. Flatsome comes with multiple features that make running an ecommerce store easier. Chief of them is the Live Page Builder tool that comes in the box. Using it, you can build any type of online store you wish, and customize it using a library of over 30 content modules. You can use those to craft an awesome homepage and also any other sub-page of your ecommerce store. There's full WPML and RTL compatibility, quick view features.

Apart from the Live Page Builder, with Flatsome you also get access to the excellent Live Theme Options panel that lets you adjust every little detail about the theme's appearance. This feature is particularly enjoyed by people using the theme for ecommerce purposes. The shortcodes are great too, particularly for items like testimonials and Google Maps.

On top of all that, you can also choose from well over 300 pre-made layouts and page designs.

 

Free: ⛔ (premium theme)
Paid: $59

Design: ⭐⭐⭐
Features: ⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐

 
Best ecommerce WordPress theme: #3 Neve

Neve is a multipurpose WordPress theme that comes with a handful of pre-made page designs that are ready to go right after you install this fully responsive WordPress theme.

That “ready to go” aspect is what sets Neve apart from the themes above and makes it really user-friendly. During installation, you get to choose your design, and Neve will fetch all the side-tools required to make it work (it will even install the WooCommerce plugin if you don't have it yet).

As a result, you walk out with a fully functioning ecommerce website that's translation ready and RTL ready, is SEO friendly, optimized for speed, and simply looks good. This puts Neve really high on the “ease of use” spectrum.

The design variation to choose in order to get the classic ecommerce WordPress theme look is called “Shop.” Though any design in Neve is compatible with WooCommerce and othe ecommerce plugins. The designs are made with page builder plugins such as Elementor or Visual Composer.

 

Free: ✅ (perfectly functional version)
Paid: from $39 (additional upgrades and features)

Design: ⭐⭐
Features: ⭐
Customization: ⭐⭐
Ease of use: ⭐⭐⭐

 
oceanwp

OceanWP is another all-in-one theme that's high on customizability. As you would expect at this point, this theme comes with a set of pre-made designs that can be installed in a couple of clicks.

Apart from that, everything is fully responsive, Retina ready, loads fast, supports RTL texts, and has built-in SEO and social media features in place.

However, where OceanWP really stands out are its ecommerce features and the theme options panel, geared at improving your sales and simply making you money. Just to name a few of these features, you get a native shopping cart popup, a floating add to cart bar, quick view (allowing users to see details of another product without leaving the current one), and more.

Plus, if what OceanWP gives you out the box isn't enough, you can choose from a range of cool extensions and add-ons (for adding social media share buttons, responsive side panels custom meta boxes and more).

 

Free: ✅ (perfectly functional version)
Paid: from $39 (you pay for extra extensions)

Design: ⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐

 
storefront

Storefront is the official WordPress WooCommerce theme. This should say a lot.

Quite frankly, out of all the themes, you can be sure that this one is going to work with the WooCommerce plugin without a glitch.

Albeit the design is a bit basic and there's not a lot available in terms of easy-to-do customizations, you do get the bare minimum of what's required to run an ecommerce store on WordPress, which is an advantage in itself. Plus, the typography is good.

Overall, this WooCommerce WordPress theme is a good starting point for stores that want to experiment in building their own designs by hand, add custom widgets and base everything on an optimized theme that won't crash. Perhaps not the best theme to serve as the final design for an online shop, though.

 

Free: ✅
Paid: ⛔ (free theme; there are paid child themes available, but that's a different thing)

Design: ⭐
Features: ⭐
Customization: ⭐
Ease of use: ⭐⭐

 
porto

Porto is the second most popular ecommerce WordPress theme on ThemeForest. The thing that's unique about it is that it comes with 20 design variations purpose-built for ecommerce shops.

All these are divided into niches, making your setup straightforward. For instance, no matter if you want to launch a gadget online store, clothing / fashion store, bicycle store, auto parts store, shoe store, or whatever else, Porto has you covered!

Apart from the designs, there are also additional ecommerce features to extend what WordPress and the WooCommerce plugin come with out the box. You get a lot of control over the fine details of the design as well. The headers are fully customizable (both by hand and you can pick from pre-made headers), you can select different layouts, set up mega menus, product quick view with lightbox, customize your product pages, use shortcodes to add elements to pages, translate with WPML, setup parallax scrolling, and more.

And all that is delivered in a package that still loads fast and can work even on lower-tier servers.

 

Free: ⛔ (premium theme)
Paid: $59

Design: ⭐⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
leto

Leto is one of the “get going quickly” breeds of ecommerce WordPress themes. Basically, all it takes is installing the theme, and it's good to go.

The design is simple, modern, and does its job. This WooCommerce WordPress theme might not offer you to choose your own adventure in terms of the design, but what it has is certainly up to par.

In terms of customization, you can work on your headers and header media, adjust the basic options via the theme options panel, and build your homepage with some custom widgets. This also makes it a great theme for normal blogging.

It also works well on mobile, which is always an important thing in this day and age.

 

Free: ✅
Paid: ⛔ (free theme)

Design: ⭐⭐
Features: ⭐
Customization: ⭐
Ease of use: ⭐⭐⭐

 
shopkeeper

The Shopkeeper theme has always been one of our favorite WordPress ecommerce themes. It has a modern look and feel, and focuses on delivering the most optimized online shopping experience possible.

The important detail here is that Shopkeeper is an ecommerce WordPress theme first. Not a general theme with ecommerce capability. As a result, everything about Shopkeeper is geared toward maximizing conversions and sales.

The pre-built page layouts cut down on your development time – the product pages are some of the most extensive we've seen since they all look like landing pages (long form content, reviews, large images and related products). Let me emphasize that those pre-built page layouts are not only for your online shop's homepage but also individual product pages and listings.

To list a couple of ecommerce features in Shopkeeper, you get YouTube video support on product pages, zooming and lightbox for products, light and dark modes on product pages, drag-and-drop page builder, WPML translation ready, custom header styles, and more. Shopkeeper also comes with a free version of the Revolution Slider already installed.

 

Free: ⛔ (premium theme)
Paid: $69

Design: ⭐⭐⭐
Features: ⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
galleria

Galleria is a child theme of Storefront's (the chief WordPress WooCommerce theme). As in, it takes Storefront and uses its structure and features, while putting a completely new design layer on top of it.

And, we have to admit, that design is something we really enjoy, and you will too.

It's very modern, based on good imagery, and lets you highlight your products in a really direct way. That being said, this is certainly not a multi-niche or multipurpose ecommerce design. It's going to fit best with lifestyle brands or clothing stores.

Under the hood, Galleria has good search engine optimizations in place, it is WooCommerce compatible, supports all widgets imaginable, is user-friendly, and is a fully responsive theme that's Retina ready.

 

Free: ⛔ (premium theme)
Paid: $39

Design: ⭐⭐
Features: ⭐
Customization: ⭐⭐
Ease of use: ⭐⭐⭐

 
monstroid2

Monstroid2 is the flagship theme of the TemplateMonster crew. It's been built to handle any purpose while also giving you a customizable and versatile design. Monstroid2 comes with a theme options panel and 300+ pre-designed pages that you can roll out in a couple of clicks.

Apart from the full-page templates, you also get 500+ pre-designed page sections. Think of them as element bundles that go together to form larger content blocks.

There are also what TemplateMonster calls “skins,” which you can install to overhaul the design aesthetic of your site without impacting the content. Plus, there are multiple color schemes.

Speaking of installation, Monstroid2 comes with a friendly installation wizard to make your site setup as easy as possible.

The theme has been tested with the WooCommerce plugin and includes styles for WooCommerce's common elements such as shopping carts, product listings, checkout, and more.

 

Free: ⛔ (premium theme)
Paid: $75

Design: ⭐⭐⭐
Features: ⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐

 
depot

Depot is a modern WooCommerce WordPress theme with a clean look. The style is something you'll particularly enjoy if you're planning to sell furniture or any other home improvement goods.

There are different page templates available, featuring different design elements, custom widgets and layouts. All of them look to be well thought through and optimized for optimal viewing. You can use them for your homepage or any other sub-page.

Apart from that, you also get a nice collection of inner store pages – things like order tracking, testimonials, terms and conditions, checkout, FAQ, team, contact.

If you want to do blogging alongside your online store, then Depot also has you covered. There are page templates for portfolios as well.

As for the shop functionalities, this fully responsive WordPress theme includes all the essential features for boosting sales. Besides practical category and price filters, Depot integrates order tracking, user login/registration, “quick look” functionality, and a wide array of product layout options.

Packed with the theme are beautiful product galleries, user reviews, product filters, shopping wish lists, shortcodes that let you add different elements to pages. Customers can easily see sales, special offers, and related products right there on product pages.

 

Free: ⛔ (premium theme)
Paid: $75

Design: ⭐⭐
Features: ⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐⭐

 
ultra

Ultra is the flagship WordPress theme of Themify's. It's the most powerful and customizable theme in their catalog, and also one that makes a lot of sense for ecommerce websites.

It's a multipurpose theme with a lot of starter layouts and designs to choose from, WPML translation ready, plus optimizations put in place to make it cooperate with WooCommerce.

Over 30+ pre-built layouts are packaged into this theme, and the one-page look for the homepage has tons of animations and cool grid-based galleries for showing off your freshest offerings.

When you navigate to the shop, it works with the help of custom widgets and a gallery for revealing your products. Everything is super simple, and customers can add items to the shopping cart without leaving the main shop page.

Reviews, images, descriptions, and related products are all shown on the product pages, making Ultra one of the cleanest options available.

 

Free: ⛔ (premium theme)
Paid: $59

Design: ⭐⭐
Features: ⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
woodmart

At first glance, WoodMart seems like a fairly niche WooCommerce WordPress theme – optimized for wood-related stores (think furniture, custom pieces, etc.). But then you find out that it has generated around 10,000 sales – which certainly didn't all go to wood moguls.

Under the hood, WoodMart proves to be very versatile, multipurpose theme, and the design is fairly universal once you remove the stock wood imagery. In fact, there are various starter sites available for all sorts of different niches. And you can replace individual elements of the design as well – from headers to footers and everything in between. Plus, you can set a custom cookie popup and the typography is excellent.

This theme has a very effective structure for a larger ecommerce store with a lot of products (both physical and digital products). The categorization structure is great, making everything clear and easy to navigate, product listings, the shop page, and the individual product pages are also very impressive.

Overall, this is a well thought through theme that's optimized for conversions, especially if you have a bigger catalog of products.

 

Free: ⛔ (premium theme)
Paid: $59

Design: ⭐⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐

 
hugo

Hugo is a theme built by CSS Igniter that offers a more classic yet stylized design that gives you all the elements you might need to set up an ecommerce store on WordPress.

The WooCommerce ecommerce plugin is fully supported, and there are custom widgets available for revealing popular categories, products, and blog posts. The header is probably our favorite part because it hits your customer with exactly what you want them to know, plus you can send them to other pages. Filtering and special offers are possible, and the product pages are full width, with beautiful images and clean designs.

Overall, you will enjoy Hugo if the design aesthetic it offers matches the idea you have for your online store and niche.

Homepage customizations can be made easily, and you do get multiple color schemes to choose from. This WooCommerce WordPress theme is also optimized for the search engines and ready to work with your favorite drag-and-drop page builder plugin (such as Elementor or Visual Composer).

 

Free: ⛔ (premium theme)
Paid: $49

Design: ⭐⭐
Features: ⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
brutal

Brutal is perhaps the ideal solution if you're looking for a minimalist and clean WooCommerce WordPress theme that will put your products first and act as a great landing page for your customers to stop on.

A large header and slider are shown to start off the homepage, but when you go to the shop, it has a collection of product images that are staggered for a modern look. The homepage is interactive, loading the elements on the screen in a dynamic, animated way.

What's also cool is that you don't have to do much to make your products stand out. The product pages are very clean and highlight the most important elements instead of cluttering the design. Plus, there's a set of extra shortcodes that extend the theme's functionality.

This responsive WP theme is going to work best for stores selling clothing or other lifestyle-related products. Having access to good imagery and high quality product images will make your experience with the theme even better.

Note: this is a Genesis child theme, which means that you first have to obtain the Genesis framework to make it work (sold separately at $59.95).

 

Free: ⛔ (premium theme)
Paid: $49 + $59.95 = $108.95

Design: ⭐⭐
Features: ⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
block shop

Block Shop is another theme coming from the WooCommerce team themselves. The main advantage that sets this one apart is that it's been built to cooperate with the new block editor in WordPress.

The block editor has been introduced recently, and it has replaced the old way of creating content in WordPress. Blocks are basically like widgets, but you can place them anywhere on your page. Not all themes, and especially in the ecommerce realm, have followed suit and optimized their structures to work with blocks. Block Shop, as the name would suggest, has that covered!

Design-wise, Block Shop is clean, minimalist, has a responsive layout and bases its design on good product imagery. The product pages are clear and make shopping straightforward for your customers.

This WooCommerce WordPress theme also features original vertical menus in the sidebars, which some users will certainly enjoy.

Block Shop delivers a big number of templates for different kinds of products that you might have in your online shop, like simple products, variable colors and sizes, affiliate products, grouped products, downloadable products, and more. The checkout pages look good as well.

 

Free: ⛔ (premium theme)
Paid: $79

Design: ⭐⭐
Features: ⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐⭐⭐

 
electro

While Electro Electronics Store is an ecommerce theme that's optimized mainly for one specific niche – tech gadgets and products of all sorts – it really is excellent at that!

Electro stands strong on the design front and delivers a number of pre-made homepage layouts and looks. The best part is that those are not just random designs but some real thought through page structures.

Apart from those, there are also customizable header styles, good typography, widgets, a page builder plugin included free of charge, and, most importantly, WooCommerce-specific layouts for product pages.

While the theme was built with the tech market in mind, there's nothing stopping you from using it in other niches as well if you like the design.

 

Free: ⛔ (premium theme)
Paid: $59

Design: ⭐⭐⭐
Features: ⭐⭐⭐
Customization: ⭐⭐⭐
Ease of use: ⭐

 
herringbone

Herringbone is another theme by CSS Igniter that delivers an interesting design for a clothing / fashion store that's clean, modern, and elegant.

The layout remains classic, with the sidebar containing all the presets to the left, and the main product area in the center. The details of the layout remain flexible and let you use different column variations.

There are multiple color schemes available, and the code of the theme is optimized for the search engines. Your favorite page building plugin is also supported.

The individual product pages are thought through and highlight the most crucial parts of the product description, plus they also nicely organize the product images.

 

Free: ⛔ (premium theme)
Paid: $49

Design: ⭐⭐
Features: ⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 
karl

Karl is a very original ecommerce theme in terms of its design and how visitors can interact with it. Specifically, there's nothing to scroll down to. Instead, visitors scroll to the right, and then the large product image widgets and links are revealed for a fresh and modern style. The typography is quite original as well.

The same structure is used for the product listings – one product next to another in a horizontally scrolled sequence.

The individual product pages have a more classic appearance, with the product image to the left and the description and add to shopping cart button to the right. However, they're not entirely classic because the product images take up the full height of the screen and remain in the viewport even when the user scrolls down.

Overall, a very original WooCommerce theme, suitable for clothing stores or other lifestyle-related niches.

Note; this is a Genesis child theme, which means that you first have to obtain the Genesis framework to make it work (sold separately at $59.95).

 

Free: ⛔ (premium theme)
Paid: $49 + $59.95 = $108.95

Design: ⭐⭐
Features: ⭐⭐
Customization: ⭐⭐
Ease of use: ⭐⭐

 

The best WordPress ecommerce theme in conclusion

Overall, you could choose any of the WordPress ecommerce themes presented above and find yourself with a quality product! Ultimately, the choice is up to you. If you want a fit-all recommendation from us, here it is:

🥇 Our pick:

Astra

Best ecommerce WordPress theme: #1 Astra

The best overall ecommerce WordPress theme. Delivers a ton of starter site designs optimized for different niches, and also comes equipped to work with popular page builder plugins, giving you full freedom to customize your ecommerce website however you wish.

Price: free version available, the pro version starts at $59.

🥈 Runner-up:

Divi

Best ecommerce WordPress theme: #2 Divi

Divi offers a similar set of features to Astra's, but comes in a slightly different package. Go with this solution if the presentation in Astra is not entirely up your alley.

Price: from $89.

💰 Budget pick:

Astra or Neve Shop

Best ecommerce WordPress theme: #3 Neve

Astra comes with a free version that's more than capable of serving an online store that's just getting started, while Neve is a great multipurpose ecommerce WordPress theme that's not only free, but there's also near to no setup required. Just install it, and it's ready to go.

Price: both have free versions that are functional enough.

But hold your horses! Getting a cool-looking ecommerce WordPress theme is not the end of the game for you. There are some other things you should look into:

What else you need to run an ecommerce store on WordPress

Take a step back and consider the following elements:

Web hosting:

We've found that web hosting is the no.1 technical element that has impact on how usable your ecommerce store is and how easy it's going to be for customers to buy from you.

Why? This is rather simple:

a slow host = slow loading website = customers waiting longer to see your products = customers getting frustrated that they have to wait = less sales

It really is that simple. But it gets worse. Imagine your server glitching right when the customer is about to complete their purchase and conduct a payment. At the very least, they'll get really stressed out since they won't be sure if the payment went through or not. At worst, they'll leave and never shop with you again.

So, yes, your web hosting is perhaps the most important single technical element that you need to get sorted before taking your store seriously.

Here's our in-depth look at the best hosting options for ecommerce stores running on WordPress.

  • If you don't have time to read the entire thing, our no.1 recommendation is SiteGround. They offer all the features you'd need (including pre-installed WordPress and WooCommerce), they are reliable and come at a very affordable price of $3.95 a month.
Backups:

Keeping the data of your ecommerce store safe is of utmost importance. Imagine waking up one day to find that all sales and customer data have been lost to a technical difficulty or hacker attack. If that happens and you don't have a backup of that data then you're in serious trouble.

Here's how to stay safe:

  • if you're hosting your store with SiteGround, like we recommend, then you have backups taken care of by SiteGround automatically,
  • for a free backup solution, use the UpdraftPlus plugin,
  • for a more robust, feature-rich solution that also protects you from malware, use the BlogVault plugin.
SEO:

In simple terms, SEO (search engine optimization) is how you get people to find your store through Google.

The topic of SEO is a complex one in itself, but it all starts by getting an SEO plugin installed on your site. Yoast SEO is the top solution out there, along with its WooCommerce add-on called Yoast WooCommerce SEO.

Email marketing:

Some sources say that email marketing has an ROI of 4,400%.

To put it bluntly, you really must make email an important part of your ongoing marketing efforts. Frankly, email is the best way to reach your customers and let them know what you have going on in your store.

Tool-wise, Jilt is the top email marketing solution for ecommerce stores running on WordPress. It's free if you have less than 300 contacts. Check it out.

Done!

That's it on the topic of the best ecommerce WordPress themes out there, and other side elements you should have in place to set your store up for success.

Karol K

Karol K. (@carlosinho) is a WordPress figure-outer, blogger, and published author of "WordPress Complete". His work has been featured all over the web on sites like: Ahrefs.com, Smashing Magazine, Adobe.com, and others.