Mailchimp vs Constant Contact (2023): Which Email Marketing Service is Best for You?

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Which email marketing solution is best for you? There are tons out there, but I'll focus on two of the most popular: Constant Contact and Mailchimp.

So, let's pit Mailchimp vs Constant Contact against each other to see which email service comes out on top. 

Constant Contact and Mailchimp – A Quick Glance at Both

Mailchimp and Constant Contact are the go-to names for email marketing. They help businesses communicate with prospects, market products, and re-engage past customers through email.

Mailchimp is one of the best-known and most popular email marketing applications, used by 13m+ people. They offer free membership, and within minutes of setting up my account, I happily plugged away at my first email.

Its feature list is also rather impressive. The design of its email templates is clean and contemporary- as is its dashboard. Additionally, its analytics are worth a second glance, and it integrates with plenty of apps to boot.

Contact Contact vs Mailchimp

As for Constant Contact, it has fewer users than Mailchimp (600,000), but it's still one of the most popular email solutions out there. I set up my account in minutes, and the free trial doesn't require a credit card.

It has lots going for it and does many things well, but its email designs aren't as sleek as Mailchimp. That said, it's still a viable option (more on this below).

Mailchimp vs Constant Contact

Mailchimp vs Constant Contact: Features

How do they stack up? We look at six crucial email marketing features and determine the best choice for each:

Email Marketing Automation

Mailchimp has excellent automation features that enable users to send personalized product recommendations and purchase follow-ups. In addition, you can set ‘triggers'; for instance, if someone clicks on a specific link, makes a purchase, abandons their cart, etc., that causes a particular email sequence to go out. 

On the other hand, Constant Contact lets you set up autoresponders and personalized emails. It also allows you to send automated emails based on how contacts interact with your emails. You can also segment contacts to automatically resend messages to non-openers. That said, compared to Mailchimp, fewer automation triggers are available, so you can’t rely on very advanced automation flows.


Constant Contact wins this round because it has more advanced automation features. 


Mailchimp uses Omnivore, an abuse-detection technology. This predicts unethical practices in email campaigns before they're distributed. This contributes to its 92% deliverability rate.

Similarly, Constant Contact utilizes a spam check tool. This predicts whether your email campaigns will experience any deliverability issues. Constant Contact has a deliverability rate of 80%.


Mailchimp. Its deliverability rate is higher.  

Registration Forms

Mailchimp allows you to create unlimited, customizable, and embeddable sign-up and popup forms to help you build subscriber lists anywhere on your website.

Constant Contact also offers customizable sign-up forms and popups from which you can capture email addresses from your website. You can change the background color and font 

of your forms, and you can even create a QR code that links to your form.


Mailchimp takes this round because it offers more options for customization.

A/B Testing

Mailchimp provides A/B testing on all its plans (bar its free package). On its most expensive plan, it also offers multi-variate testing, which allows you to test more than one element of an email in a test run. 

Like with MailChimp, basic A/B testing is available with all of Constant Contact’s plans. But you can only test the email’s subject line, and no multi-variate testing is available.


Thanks to its multi-variate testing functionality on its most expensive plan, Mailchimp wins this round.


Constant Contact offers more than 100 templates and provides a gallery of Shutterstock free and paid images to choose from.

Where templates are concerned, the same goes for Mailchimp. However, suppose you’re on Mailchimp’s Standard or Premium plan. In that case, you can buy additional templates from Mailchimp’s Marketplace, with 47 extra to choose from.  

Mailchimp also provides more customization options – specifically, users have greater flexibility over layout options and image placement. Although Mailchimp doesn’t offer access to Shutterstock, you benefit from Giphy’s GIF library.


It’s a tie. Constant Contact’s image library is a bonus, while Mailchimp’s greater design flexibility and GIF library are a huge draw.


Mailchimp allows you to generate reports and interactive graphs detailing click-through rates, open rates, bounce rates, and other metrics. You’ll also get insights into which email elements attract subscribers with Mailchimp’s click map overlay, which tracks where people click in your email campaigns. 

Mailchimp also offers email marketing statistics and benchmarks to compare how your emails performed against the average MailChimp campaign (Based on average click and open rate, bounces, unsubscribes, etc.).

Similarly, Constant Contact reports the number of opens, clicks, forwards, and more. You can also review the engagement of individual contacts, such as when they subscribed and how they interacted with your emails. Overall, however, these are merely the basics of email marketing reporting – no feature stands out in particular.


Mailchimp has more advanced reporting than Constant Contact.


Mailchimp has over 320 integrations, including notable website builders, social media platforms, ecommerce platforms, etc. For instance:

  • Shopify
  • WooCommerce
  • SalesForce
  • Facebook
  • Twitter
  • Instagram
  • Pipedrive
  • WordPress
  • QuickBooks
  • Cazoomi

In contrast, Constant Contact has about 5,335 integrations some notable names include:

  • Shopify
  • Eventbrite
  • Canva
  • Zapier
  • DonorPerfect
  • Eventbrite
  • Facebook
  • SalesForce
  • QuickBooks
  • HootSuite
  • WordPress


MailChimp and Constant Contact have an excellent range of integrations; in both cases, you can search by category. But, based on numbers alone, I’m giving this one to Constant Contact.

Ease of use

Constant Contact has been created with simplicity in mind. Its drag-and-drop email editor is straightforward to use. Searching for relevant integrations and email templates is also a breeze. All in all, I think small businesses unfamiliar with email marketing will pick it up quickly.

Similarly, Mailchimp’s dashboard is clean and easy to understand. It also has an intuitive drag-and-drop editor to simplify email customization.


Both platforms are easy to use, so it’s a tie!

Customer Support

Mailchimp offers a comprehensive knowledge base with helpful guides and articles. Alternatively, you can contact the team 24/7 by email or chat support if you’re a paid user (those on the Premium plan get priority and phone support too). However, free plan users only get email support for the first 30 days. 

In contrast, Constant Contact offers email support and live chat Monday to Friday between 3 am and 10 pm (9 pm on Fridays). In addition, phone support is available with any paid plan from Monday to Friday (8 am to 10 pm) and Saturday (10 am to 8 pm). You can also use their knowledge base as a reference point.


Although both platforms offer live chat and email support, Constant Contact takes the lead this round thanks to its phone line.


Where Mailchimp is concerned, the higher the number of contacts you have, the more expensive each paid plan is. There are also separate plans for websites and commerce. In addition, you can purchase credits for transactional emails (which aren’t included in the paid plans below). 

For the purposes of this review, we’re just sticking with the marketing plans. 

Pricing below is based on an email list of 500:

  • Free plan: up to 500 subscribers and lets you send 1,000 emails monthly. You can also generate reports and benefit from sign-up forms, email templates, single-step automation, and 30 days of email support.
  • Essentials plan: Free for the first month based on 500 contacts. After that, you’re charged $13 monthly for all the above plus 5,000 monthly email sends, three users, 24/7 support, A/B testing, assisted onboarding, and more. 
  • Standard plan: Free for the first month based on 500 subscribers. After that, it’s $20 monthly for all the above, plus 6,000 monthly email sends and prebuilt automated customer journeys.
  • Premium plan: Starts at $350 monthly based on up to 10,000 subscribers. You receive all the above, plus 150,000 monthly email sends, phone and priority support, comparative reports, advanced testing, and support for high-volume sending.
Mailchimp vs Constant Contact

Constant Contact offers email and digital marketing plans and plans for lead gen and CRM. Again, for the purposes of this review, we’ll stick to email-related pricing plans, which are as follows. It’s also worth noting that, like Mailchimp, the more contacts you have, the more each plan costs. Both plans also offer a pay-as-you-go option for infrequent senders.

After one month free, prices are as follows for a contact list of up to 500: 

  • Core plan: Starts at $9.99 monthly. This includes five users, email marketing, an automated welcome email for new contacts, unlimited emails, 1GB of file storage, reporting, and contact management.
  • Plus plan: Starts at $45 monthly. In addition to the Core plan features, it provides unlimited users, Google ad integration, email newsletter archive, advanced automated email marketing features such as abandoned cart emails, 2GB file storage, coupons, polls, and surveys.
Mailchimp vs Constant Contact


Mailchimp wins. It offers more plans, and its freemium package is handy for businesses on a tight budget. 

Mailchimp vs Constant Contact: Pros and Cons

We’ve covered a fair amount of ground, so let’s condense some of what we’ve spoken about into a quick pro-cons list:

Mailchimp Pros and Cons

Mailchimp Pros 👍

  • Mailchimp’s reporting is pretty impressive, including geo-tracking and Google Analytics integration.
  • Its free plan offers up to 1,000 monthly emails for 500 subscribers, which is generous.
  • Mailchimp has advanced automation features that enable you to send purchase follow-ups and personalized product recommendations.

Constant Contact Pros and Cons

Constant Contact Pros 👍

  • Constant Contact’s customer support offering is excellent
  • It’s easy to use and quick to set up a campaign once you have an account
  • There’s a very generous 60-day free trial
  • Constant Contact has hundreds of email templates to choose from

Overall Winner

Mailchimp is the winner for its ease of use, advanced features, and customization freedom. For instance, it offers more advanced A/B testing on its more expensive plan and more sophisticated email automation even on cheaper plans. It has a free plan and lower-paid options compared to Constant Contact. However, the latter’s free trial is the more generous. 

Top Alternatives to Mailchimp and Constant Contact

If you find that Mailchimp or Constant Contact aren’t doing it for you, below are some great alternatives to look into.


Sendinblue has improved its feature set to become a solid alternative to Mailchimp and Constant Contact. Some of its stand out features include transactional messages, SMS, IP plans, conatct management and a wealth of automated messages.

It comes with a free plan that lets you send  300 emails per day to unlimited contacts. This is followed by the Lite plan that costs $25 per month and the highest plan goes for $66 per month. Furthermore, SendinBlue offers the Enterprise plan for businesses with more specific needs.

👉 Check out our Sendinblue review for more information on what you get from each pricing option.

Try SendinBlue for free


  • It offers an SMS marketing tool
  • SendinBlue provides solid email automation and transactional email features


  • Setting up an account comes with some few quirks due to an outdated user interface
  • Compared to popular email marketing solutions, its integration options are limited


hubspot email marketing

HubSpot just launched a free version of their email tool. This is fantastic news because you can now combine the power of email marketing with HubSpot’s powerful CRM so your emails are personalized for each recipient.

The drag-and-drop editor allows you to quickly draft email campaigns that both reflect your brand and feel professional. But even if you aren’t too keen on design or if you’re running low on inspiration, you can easily get started with one of the many goal-based email templates available.

Once you’ve crafted the perfect email, you can insert personalization tokens that will auto-populate using any of the information you have stored in your CRM for each one of your recipients. Personalizing your emails gets you higher open and click-through rates.

The built-in A/B tests and analytics will allow you to measure and maximize the impact of your outreach.

Try HubSpot Email Marketing for free


  • Send up to 2,000 emails a month for free
  • Comes with a free CRM and many list segmentation options
  • Powerful personalization features
  • Drag and drop editor


  • A/B testing and automation are paid features


AWeber is among the leading giants when it comes to email marketing. It comes with most of the features you need, its deliverabilty rates are  great and it takes into consideration the less tech savvy users by making it easy to create enticing sign up forms without coding.

In addition, it comes with a wide range of messaging options as well as a visual builder to eliminate the need for backend editing. When it comes to pricing, AWeber’s lowest plan costs $19 per month while its highest plan goes for $149 every month. It also includes a 30-day free trial period to sample its feature offerings.

👉 Read more on its pricing options in out detailed AWeber review.

Try Aweber risk-free for 30 days


  • Extensive reporting capabilities
  • Visual builder feature lets you edit changes without going to the backend interface


  • Lacks Google Analytics integration


constant contact alternative:klaviyo

Klaviyo is a powerful yet easy to use email marketing solution. List segmentation is where it really shines. Using Klaviyo, you’ll get default lists that separate engaged subscribers from those who only find your newsletters appealing. Similarly, you can combine and exclude different segments for powerful targeting.

It also comes with impressive drag-and-drop elements including social links, split columns and images. Another cool feature is that the triggered emails or flows can be designed based on real-time behavior from your online customers.

Klaviyo’s pricing system is based on the number of your email contacts. Paid plans start at $25 per month for up to 500 contacts.

👉 To get a gist about this works, check out our Klaviyo review.

Try Klaviyo for free


  • Impressive list segmentation options
  • Easy visual builder
  • Strong marketing automation capabilities


  • Its complicated to get set up
  • Data migration is stressful


constant contact alternative: getresponse

GetResponse offers most of the important features you’d require in a professional email service provider. You can expect list segmantation, image hosting, template editor, social media marketing, automation, A/Btesting and Goggle Analytics integration.

Some special features it brings include their landing page editor as well as video-based email marketing support. GetResponse also offers a QR code generator and proprietary apps for iOs and Android mobile platforms.

Its lowest pricing plan is called Email and costs $15 per month. This is  followed by the Pro plan that goes for $49 per month. Next is the Max plan that costs $165 per month while the highest option is the Custom plan and it  goes for $1199 per month.

👉 Read more on its pricing plans in our in depth GetResponse review.

Try GetResponse risk-free for 30 days


  • Powerful list automation capabilities
  • It offers the landing page editor


  • Its templates need to be updated for a modern look

If you still don't think either tool is right for you, then there are many other Mailchimp alternatives to consider too.

Mailchimp vs Constant Contact: The Bottom Line

Either one of these services will allow you to mount a successful email marketing campaign. They both have the basic tools to help you get started, and they are both pretty intuitive. Mailchimp is cheaper for people just starting out compared to Constant Contact.

Constant Contact has great customer support, so you won’t have to worry about getting stuck when you’re just starting out. Remember, both of them have free trials or plans, so there is nothing stopping you from testing out each one before you commit.

However, I have to say that either service provides is pretty intuitive and provides all the basics you need to mount a successful email marketing campaign. 

That’s all from me, folks; which email marketing platform are you swaying towards? Let us know in the comments box below!

Rosie Greaves

Rosie Greaves is a professional content strategist who specializes in all things digital marketing, B2B, and lifestyle. She has over three years of experience crafting high-quality content. Check out her website Blog with Rosie for more information.

Comments 27 Responses

  1. I totally disagree with much of what is written in this piece.

    As someone who has used both MailChimp and Constant Contact, there is no doubt that Constant Contact wins hands-down for ease of use, even for technophobes like me. You can drag and drop, what you see really IS what you get, and the re-sizing and placing of pictures and text is so easy and intuitive. MailChimp, on the contrary, is clunky, forces you to split everything into sections or chunks, it is very limited in terms of templates if you’re using the free version, and it is almost impossible to re-size images and to wrap around text and make it all look pretty.

    Another plus to Constant Contact is it doesn’t have a penchant for closing down accounts whose politics or beliefs aren’t part of its liberal ethos. While this has never happened to me (since I don’t have accounts related to differing political viewpoints or anything that might be deemed contentious) I have heard from so many people whose accounts have been closed on a whim, just because they do not subscribe to a particular ideology.

    The downside of CC is the expense, but you really do get what you pay for. The biggest issue with Constant Contact is if you have a billing enquiry. You cannot simply send an email. You have to call telephone support and can be waiting quite a while. That said, I would still go for CC over MailChimp any day.

  2. At my agency, we have been a long time user of Constant Contact. It’s very simple and user friendly, with wonderfully accessible live chat support. We are not in the sales industry, but we’ve used the platform for our monthly newsletter as well as fundraising events. I really like the simplicity that CC offers when developing your campaigns, including the drag and drop features. About a year or so ago, they disabled the feature of linking article blocks to your table of contents due to compatibility with mobile devices. This is a feature that we absolutely loved, great convenience, and we were/are sad that it is no longer there.

    We recently started working on switching to Mailchimp and have found that things are similarly available, it’s a much different approach to try and find the right tools. It’s a matter of familiarizing yourself with their program, so I’ve been patient. When developing our first newsletter, I was grateful to see that the anchor tool was available! This meant I could have a table of contents where readers could click and be directed to that article block – again, I’m a simple user. The troubles I’ve found lie in Mailchimp’s blocks when building the newsletter. While it’s nice to drag and drop the blocks, there is a TON of restrictions on layout flexibility as opposed to Constant Contact. It’s all set up so “blocky” and you can’t wrap text around an image, you are limited on columns if you don’t choose it right at the beginning of your template, there’s no way to put two “buttons” next to each other, and my list goes on with other little user notes. I also had trouble setting up our subscribe form and had to figure out how to get new subscribers automatically added to a distribution list when they can only go into groups and not tags…Developing tags and groups and segments for your contacts and working on them often may be beneficial to some, but it’s not for the simple user.

    While I’m still getting familiar with Mailchimp and their features, I’m quickly finding out that Constant Contact is the winner – in my opinion – for what my agency is trying to create and send. Mailchimp has offered a lot of hurdles that I’ve spent a lot of time needing to watch videos, read articles, and other how-to’s just to create a simple newsletter.

    I appreciate the comparisons that I’ve found in different articles and blogs, but they didn’t really address the features in a way that I found helpful, outside of my own experience. Hoping my thoughts can add some additional help to users.

      1. Your review was detailed and helpful. We use both products at lower paid (and free) levels, but I just wanted to add that for Non-profit and Government Agencies, Constant Contact has discounts, also if you pay annually or in 6 month blocks, further discounting. We do both, and the result has been pricing nearly identical between the two products. My company Credit card policy frowns on autorenewals, as they can lead to unauthorized purchases – also we opt for annual payments whenever possible not only to get discounts, but also to save order processing overhead. (11 fewer orders to process and store, and later audit, per year for everything we do annual instead of monthly). I don’t find any way to do annual payments with MailChimp.
        I also don’t know if MailChimp has a ‘Team’ like option – multiple administrators, running multiple campaigns, and can separate them, so we can have multiple departments sharing one account, which saves money too, and allows for a central IT administrator to have access to the account, it allows the Purchasing office to always be able to get the payment receipts w/o having to hound the end users, etc. I can’t tell f MailChimp has that same kind of offerings in their higher level subscriptions – so would like to see these types of things in future product comparison.

  3. The one feature where Constant Contact wins hands down is the flexibility of contact information. It allows for adding multiple addresses, multiple phone numbers, custom fields, etc. that MailChimp doesn’t. I like MailChimp for the other features you mention as long as detailed, customizable contact setup isn’t important.

  4. Currently I have a list of 300 contacts and by the end of the year it might reach 500. Periodically I receive e-mail that I want to share with those on my list. I just want to forward them, not create new messages. Thus, I really do not need a template. I also am not in business. Which program is probably best? Thank you.

  5. Which would you suggest for a franchise of nine restaurants? The company already has used Constant Contact, but I have used MailChimp and I will be advancing their marketing efforts on levels?
    Thank you!

  6. This is a great comparison!! We currently use Constant Contact to send about 200K emails per month, but we have discovered some downfalls of Constant Contact with regards to some integrations and customization on email design. We have been strongly considering MailChimp as of recently, but we don’t know if switching will be to our benefit because we do not want to loose all of our analytics from all our previous emails over the past 5 or 6 years.
    P.S. MailChimp is misspelled in this article in the sub-headings.

  7. I am just starting out in the email campaign venture and found your VS. comparison soo valuable to help my decision in which direction to go . Although I have not reached a conclusion I know what to clarify when I get to the chat lines of each , and the fact that mail chimp offers a free continuous for small start ventures is a BIG consideration which as growth happens probably no need to switch platforms later . Thank you for this eye opening report

  8. Thanks for the comparison. Another tool that I’m considering is GetResponse, especially that they have a nice marketing automation feature.

  9. Hello,
    I wanted to correct one thing about this article, MailChimp has chat support as well. The wait times are usually really low and they are really helpful.

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