The rapid pace of technological innovations and their impact on how we – the masses – live our day-to-day lives presently are giving rise to newer socio-economic equations and conditions at a rate that is faster than ever recorded in the history of human evolution before.
In terms of electronics technology and communications, while mankind's journey from telephone to tele-fax took well over seven decades, we moved from the first-generation mainframe computers to personal computers (PCs) in only about two decades.
Continue reading 10 Eye-Opening ecommerce Trends for 2018 and Beyond
Selecting the right platform for creating an online store can spell the difference between ease and struggle, success and failure for your ecommerce business. This is especially true for a small business with limited resources and budgets that you simply can not afford to waste, unlike big corporates with deep pockets. Shopify and BigCommerce are two such ecommerce platforms that are fairly popular today. Here is a head-to-head comparison between the two.
Continue reading Shopify vs. BigCommerce – Ecommerce Platform Comparison
Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.
Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale.
Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site
Selecting the right ecommerce platform for creating and operating a web store can spell the difference between comfort and chaos, profit and loss for your business, especially if you’re a small business with limited resources and budgets that you just can't afford to throw away.
Continue reading Shopify vs. Volusion – Ecommerce Platform Comparison
Record-breaking sales, mind-blowing revenues, and highest ever purchase rate per minute, makes this holiday season the most lucrative time for ecommerce businesses across the world.
Continue reading Top 10 Tried and Tested Methods to Supercharge your Christmas Sales
Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics.
Continue reading A Complete Guide to Setting up Google Analytics for Your Ecommerce Website
I have to admit, the feeling of achievement that you get once your content strategy begins to bring in free and organic traffic is beyond words. It's beautiful to realize that all that hard work is finally starting to pay off, and perhaps even enabling you to celebrate in a few ways.
Continue reading How to Create a Solid Content Marketing Strategy for Sales and SEO