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10 Eye-Opening ecommerce Trends for 2018 and Beyond

2015 ecommerce trends

The rapid pace of technological innovations and their impact on how we – the masses – live our day-to-day lives presently are giving rise to newer socio-economic equations and conditions at a rate that is faster than ever recorded in the history of human evolution before.

In terms of electronics technology and communications, while mankind's journey from telephone to tele-fax took well over seven decades, we moved from the first-generation mainframe computers to personal computers (PCs) in only about two decades.

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Shopify vs. BigCommerce – Ecommerce Platform Comparison

Shopify vs. BigCommerce

Selecting the right platform for creating an online store can spell the difference between ease and struggle, success and failure for your ecommerce business. This is especially true for a small business with limited resources and budgets that you simply can not afford to waste, unlike big corporates with deep pockets. Shopify and BigCommerce are two such ecommerce platforms that are fairly popular today. Here is a head-to-head comparison between the two.

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Making The Most of Google Shopping Campaigns for Your Ecommerce Store

ecommerce google shopping campaigns

Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, name, pricing, and some promotional text.

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5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site

ecommerce exit-intent

For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale.

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