Having an online store means a constant struggle for more traffic, higher positions and conversion rate. SEO experts have covered to death the topics connected with search engine optimization of online stores but you’ll be surprised to know how many store owners neglect the tips and continue losing potential traffic and sales. Knowing the most common SEO flaws of Magento stores and following tips in this article will help you to stand head and shoulders above the competition in the tough world of eCommerce.
Sure, there’s an unavoidable cost involved when you choose to accept credit and debit card payments. Why should your business have to pay to get paid? …It’s simple.
The benefits and revenue that will accumulate by doing-so will exceed the fees; there’s trend going around called, convenience and most consumers are jumping on. Welcoming the use of credit and debit cards allow your goods and services to be available for purchase to target customers who may not utilize cash… ever.
Often, the largest obstacle that business owners face is being unfamiliar with the process: they are trying to figure out how to start an online retail business. So here are ten easy steps to learn how to open an online store, whether you already sell products in a brick-and-mortar location or you're starting an online business from scratch.
So today I want to dive into some out-of-the-box ways to increase your store’s traffic. Ranging from smart ads to sponsorships, these tips will give you a unique look into the business of increasing your online business. Keep reading to learn about some of these more unusual techniques, and feel free to try them out.
Are you a seller who's ready to go online? For many new online merchants it's a very cumbersome and difficult process to understand ecommerce. They often fail to understand the basics of ecommerce and consequently face problems in setting up their online businesses.
The core items you'll need to configure (or find) as an ecommerce professional include the following:
- A domain registration (such as xyzbusiness.com)
- A quality ecommerce website developer or platform (like Shopify or Bigcommerce)
- Quality (not just the cheapest) web hosting (Hosting is included with platforms like Shopify, but not with systems likeWordPress and Magento)
- A shopping cart
- A way to accept your payments – AKA the combination between a merchant account, payment processor and payment gateway (detailed below)
In this article, I discuss one of the most important aspects of ecommerce: The way you're going to accept payments.
It sounds simple at first, but there are actually three elements that come into play for taking those payments from customers and getting them into your own account:
- A merchant account
- A payment processor
- A payment gateway
Now you might be wondering, what's the difference between a payment gateway, payment processor and a merchant account?
That's what we're here to discuss. All three of these elements work together to transfer money from the customer to the merchant, but it helps to understand what each of them do throughout the process.
The announcement has come that Pinterest and ecommerce platform Shopify have joined forces to make it easier for businesses to sell through the Pinterest platform. Companies were able to link to product pages before, but this new method, called “Buyable Pins” cuts down on the checkout steps for your customers and it integrates nifty tracking elements for maintaining a well informed company.
As a current – or soon-to-be – owner/manager of an ecommerce store, I'm sure I don't need to tell you much about the importance or value of email marketing for your business. Suffice it to say that email marketing has been proven to be one of the most profitable online marketing methods, without a doubt.
There are many benefits to email marketing that make it a much more effective option to targetting customers than say, social media or Google Adwords. Some of the benefits include:
- List building – email marketing gives you the opportunity to build your subscriber list. This enables you to monitor their behaviour and segment them based on purchases, which results in highly targeted marketing
- Cost-effective – the majority of email software providers offer a very economic monthly subscription. A lot of companies offer a wide range of packages to fit the number of subscribers you have. So if you are just starting out you won't be outpriced
- Personal – similar to the point on list building, not only can you make emails personal based on customer interest but you can also include their name in the subject line to increase open rates
- Measurable – there is no guesswork involved with email marketing. You can a/b test subject lines, view click and open rates and even track if anyone went to your website and purchased items as a result of an email
- Actionable – emails always put the emphasis on the customer to perform some sort of action. This may be simply replying to the email or taking advantage of an offer you've produced
- Mobile friendly – people are always checking their emails on their mobiles, so you can always be in their pocket with your email marketing
As you can see from above there are many advantages to email marketing which has resulted in there being a lot of email software providers. So which is the best? We cover a lot of email marketing apps on this blog and now it's the turn of iContact.
BigCommerce serves as a way for legitimate businesses to make a fluid move to online selling. By legitimate, I mean that the majority of plans from Bigcommerce provide extensive tools and product options for turning your already profitable, or upscaling, business into something special.
The service offers a 15-day free trial, which is great for testing out if you have any interest in BigCommerce at all. In short, BigCommerce has more features in its standard plan than most platforms provide in their higher plans. Even so, it becomes a little tricky figuring out which of the BigCommerce plans are for you, and how much you can truly expect to pay in the end.