According to a report by Asendia, ecommerce sales are estimated to reach $7 trillion by 2025. For most of us, shopping online is second-nature, and rightly so.
The rising inflation is pushing more consumers to become price sensitive with a major focus on deals and promotions. According to a survey by the National Retail Federation (NRF), 80% of consumers in the United States look out for deals and promotions before they buy something.
Another research by McKinsey & Company suggests that 70% of people who responded said that they were now making more conscious purchasing decisions and were more price sensitive than last year.