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One downside of going with a third-party payment gateway is sometimes you end up being redirected to that third-party's website.

That's not the case with Shopify and Bigcommerce, but sometimes people want to insert PayPal or certain legacy payment systems that push customers away from your site.

SecurionPay, on the other hand, has no redirections, and it does more than just collecting payments from your customers. I like this news, since it gives companies an incentive (other than transaction fees) to go with a payment gateway.

Continue reading “SecurionPay Review: Everything You Need to Know”

When I think about the search bar when building an ecommerce shop, my immediate reaction is, “Looks fine.” It's funny because before I started getting educated by some smarter folks, I figured a search bar was the most basic of tools, one that had minimal effect on overall conversions. Boy was I wrong. After implementing a few more advanced search bar tools, I began realizing just why Google has an edge over Bing. Search modules matter, big time.

In fact, an incredible number of people who come to your site go straight for the search bar. This means you want to wow them, or at least make like a sports referee and avoid getting noticed (because of the smoothness of the search). Therefore, I would recommend not being satisfied with your current search integration, especially if using Shopify. So many other apps are available to improve your experience. As an example, we found an app called Algolia For Shopify.

Continue reading “The Ultimate Algolia Shopify Review”

For some reason companies selling services feel like they must send out a invoice after the job is done. Sure, sometimes this can bring in more new customers, but what about being able to charge those who don't need to see the work first. Or what about past clients who know you already do good work?

Service industries get stuck with invoicing, making it more probable their clients forget, or refuse, to pay them. Most of the time this isn't fair at all, considering the average web design company or contractor is not out to scam every one of their clients.

Continue reading “A Comprehensive Guide to Selling Services Online Using Easy Digital Downloads”

Let's face it. Even thinking about a privacy policy, return policy or terms of service page sounds dull. However, it's requir

ed for you to protect yourself, your customers and the overall environment on your ecommerce store. These policies take a long time to write up, and they are far from cheap if you go to a lawyer. However, we don't recommend writing these up alone.

Otherwise, you could end with some loopholes in your return policy or privacy policy, making a sticky situation for you and your customer. Luckily, quite a few options are available online for finding a free privacy policy, along with various templates for things like return policies and terms of service.

Continue reading “Free Privacy Policy, Return Policy and Terms of Service for eCommerce”

If you've tried to promote or sell your products on your Instagram account, you know that it's not exactly the easiest platform to work with.

Although tons of brands make big bucks on Instagram, it requires a little creativity to prompt your customers to click through a link and actually make a purchase.

Continue reading “Everything You Need to Know About Instagram Shopping”