After testing both platforms hands-on across real store setups, the quick answer is this:
BigCommerce is better for established businesses that need built-in features and multichannel scalability.
Ecwid is better for beginners who want to start fast, add ecommerce to an existing site, or keep things simple.
Both are solid in their own ways—but they serve different types of users. Below, I’ll unpack everything from pricing to support, based on direct experience using each platform.
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